The Effect of Decision Strategy on Deciding to Defer Choice

Recent research has examined consumer decision making when the option of not choosing any of the alternatives is also provided. The findings from this research suggest that the decision to defer choice is sensitive to the uncertainty of choosing the most preferred option from the set of alternatives provided. Building on this research, the author tests whether the decision to defer choice is also influenced by task variables that influence decision uncertainty. In the first experiment, this proposition is tested for choice problems in which information on three relatively equally attractive alternatives is presented either sequentially or simultaneously. As predicted, the preference for the defer-choice option was greater when the three alternatives were presented simultaneously. A second study forced subjects into using one of four decision strategies in order to choose between two non-dominated alternatives. The preference for the no-choice option was found to be higher when the rule required explicit attribute tradeoffs and lower when it simplified choice. These results suggest that choice uncertainty is influenced by the decision strategy used to determine the preference among alternatives. We conclude with a discussion of the implications of the results for marketers' communication strategies.     

当代道德教育指向:从道德顺从到道德选择的理路

我国的道德教育有着悠久的历史,其主体流质是道德顺从教育,原因有:伦理本位的思想传统;群体本位的教育倾向和道德教育的政治统治功能强化。当代道德教育的时代背景的变迁即社会结构的转型和多元化社会的形成以及当代道德教育人本倾向和生活世界的实践回归,标示着道德选择教育成为了道德教育的内在要求和指向。     

确定、不确定及风险状态下选择反转:“齐当别”选择方式的解释

应用广义“弱优势”（weak dominance）模型检验确定、不确定及风险状态下的选择反转现象。该模型将人们的二择一选择行为描述为一种搜寻一备择方案在主观上优越于另一备择方案的过程。即：在甲方案在某一维度上优越于乙方案,而乙方案在另一维度上优越于甲方案的情况下,为了利用“弱优势”（weak dominance）原则达成决策,人们必须在一维度上将两者间较小的差异人为地“齐同”掉,而在另一维度上将“辨别”两者间较大的差异作为最终选择的依据。因此,在每次选择时,如果不认为最大的差异都是来自同一维度,就会导致选择反转。此项研究设计了一“匹配”任务,并借此检验,在不同的决策状态下,判断两备择方案在各维度上的差异是否能预测人们的重复选择变异。总的测试-再测试结果支持“齐当别”选择方式的解释。其发现表明：重复选择之所以可能是一致的,并不是因为每次都认定被选中的备择方案具有最大值,而是因为每次选择都认定最大的差异来自一固定的维度。     

Social cues and verbal framing in risky choice

We examined how people use social and verbal cues of differing priorities in making social decisions. In Experiment 1, formally identical life – death choice problems were presented in different hypothetical group contexts and were phrased in either a positive or negative frame. The risk‐seeking choice became more dominant as the number of kin in an endangered group increased. Framing effects occurred only in a heterogeneous group context where the lives at risk were a mixture of kin and strangers. No framing effect was found when the same problem was presented in the context of a homogeneous group consisting of either all kin or all strangers. We viewed the framing effects to be a sign of indecisive risk preference due to the differential effects of a kinship cue and a stranger cue on choice. In Experiment 2, we presented the life – death problem in two artificial group contexts involving either 6 billion human lives or 6 billion extraterrestrial lives. A framing effect was found only in the human context. Two pre‐conditions of framing effects appear to be social unfamiliarity of a decision problem and aspiration level of a decision maker. In Experiment 3, we analyzed the direction of the framing effect by balancing the framing. The direction of the framing effect depended on the baseline level of risk preference determined by a specific decision context. Copyright © 2001 John Wiley & Sons, Ltd.     

Career decision making: The limits of rationality and the abundance of non-conscious processes

The terms of work have changed, with multiple transitions now characterizing the arc of a typical career. This article examines an ongoing shift in the area of vocational decision making, as it moves from a place where “it’s all about the match” to one closer to “it’s all about adapting to change”. We review literatures on judgment and decision making, 2-system models of decisional thought, the neuroanatomy of decision making, and the role of non-conscious processes in decision making. Acknowledging the limits of rationality, and the abundance of non-conscious processes in decision making, obliges us to act in ways that mitigate the inherent difficulties to which those processes make us vulnerable. We conclude that both rational and intuitive processes seem dialectically intertwined in effective decision making, and we offer a trilateral model of career decision making that includes rational and intuitive mechanisms, both of which are funded and kept in check by occupational engagement.     

中国儿童青少年跨期决策的发展与脑发育机制

跨期决策是指人们对时间成本与收益进行权衡, 进而做出评价与选择, 其研究主要围绕时间折扣, 是指与当前或近期的损益相比, 人们赋予未来损益更小的权重。虽然有争议, 但Mischel等人很早就通过著名的“棉花糖实验”证明了延迟满足能力越强的儿童有着更高的学业成就。延迟满足与跨期决策都是在时间维度上进行的决策。研究者通过脑成像技术发现了成人大脑内支持跨期决策的三个神经网络系统, 但关于儿童的研究鲜有报道。这三大脑网络系统都位于额叶皮层, 该皮层在儿童青少年时期快速发育。通过采用横断研究和纵向研究相结合的实验设计, 对处于跨期决策发展关键期的中国儿童青少年人群进行测查和追踪; 借助神经影像技术, 考察跨期决策发展与脑发育的关系; 整合多模态神经影像技术, 构建可以预测跨期决策能力的脑影像指标。     

结合选择题与主观题信息的两阶段作弊甄别方法

为提高对高分作弊者和低抄袭比例作弊者的检验力,模拟600名考生的作答,设置3种抄袭比例（60%,80%和100%）和3种抄袭源能力（能力百分等级为60%,80%和100%）,设计两阶段作弊甄别法,第一阶段使用lz指数筛选个人拟合差的异常考生,第二阶段针对这些异常考生使用ω指数进行精确甄别。结果表明该法对高分作弊者和低抄袭比例作弊者的检验力优于仅使用答案抄袭检测法。     

Asymmetry of the group context effect on delay discounting

Binary choice delay discounting tasks require participants to indicate preference between smaller, immediate, and larger, delayed rewards. Previous research indicates that when the delayed reward is shared with others, the delayed outcome is preferred compared with when the outcomes are for the self only, resulting in lower rates of delay discounting. The present series of studies sought to replicate and extend this finding. Study 1 compared delay discounting on a standard task in which both immediate and delayed outcomes are for the self and a group context task where the delayed outcome was shared with one other person. Replicating previous results, group context resulted in lower rates of delay discounting, and this effect was independent of how the shared outcome was presented. Study 2 compared delay discounting on a standard task and a group context task where the immediate outcome was shared. In contrast to Study 1, group context resulted in higher rates of delay discounting, suggesting that preference in intertemporal choice tracks the shared outcome. Moreover, this effect was not independent of how the shared outcome was presented. This is the first study to reveal that group context, when applied to the immediate outcome, can result in higher rates of delay discounting.