Likert量表分析中不同IRT模型的有效性

5级Likert量表可直接分析,也可以转化为3级评分,或转化为2级评分。前二者可以采用等级IRT模型,后者可以采用2级IRT模型。研究表明2级IRT模型中的2参数模型是最适合的模型。多级评分模型与数据拟合也很好,而且等级越多测量精度越大。     

Small wonders of the Indian market

Heavy competition in India in almost all product categories, due to diversification by large and medium companies and increased entry of multinationals, has restricted the growth of domestic companies. Previously, large companies enjoyed high profit margins by targeting premium priced products in the upper strata of Indian society. High levels of competition from equally reputed brands have not only decreased the companies' market share but also created price wars, reducing profit margins and limiting market growth. This has motivated companies to consider the lower classes and the rural segments, which they had previously ignored. By targeting these segments with products in small packs at lower price points, companies have experienced great success. At the same time, small packs also pose some challenges for the companies. This paper explains the importance of small packs for market expansion in various product categories within the Indian market, drawing on several examples to support the views of the authors. Copyright © 2004 Henry Stewart Publications.     

心理健康素质测评系统·中国成年人生活信念量表的编制

本研究的目的是编制适合中国社会文化特点的生活信念量表。通过搜集整理已有相关文献,并考虑《心理健康素质测评系统》的整体结构,确定了该量表的合理性和可控性两维度的理论构想。通过参考国外同类量表项目以及在心理学专家中征集项目的方式形成初始量表,并通过预测筛选确定量表的最终项目。测试结果表明,生活信念量表具有较高的重测信度、内部一致性信度和较高的结构效度、内容效度、聚合效度以及同时效度。结论：生活信念量表具备令人满意的心理测量学特征,可以被用来评估中国成年人的生活信念。     

The extent of working memory deficits associated with Williams syndrome: exploration of verbal and spatial domains and executively controlled processes

The present study investigated verbal and spatial working memory (WM) functioning in individuals with the neuro-developmental disorder Williams syndrome (WS) using WM component tasks. While there is strong evidence of WM impairments in WS, previous research has focused on short-term memory and has neglected assessment of executive components of WM. There is a particular lack of consensus concerning the profile of verbal WM functioning in WS. Here, WS participants were compared to typically developing participants matched for (1) verbal ability and (2) spatial ability (N = 14 in each of the 3 groups). Individuals with WS were impaired on verbal WM tasks, both those involving short-term maintenance of information and executive manipulation, in comparison to verbal-matched controls. Surprisingly, individuals with WS were not impaired on a spatial task assessing short-term maintenance of information in memory (remembering spatial locations) compared to spatial-matched controls. They were, however, impaired on a spatial executive WM task requiring the manipulation of spatial information in memory. The present study suggests that individuals with WS show WM impairments that extend to both verbal and spatial domains, although spatial deficits are selective to executive aspects of WM function.     

Processing spatial relations with different apertures of attention

Neuropsychological studies suggest the existence of lateralized networks that represent categorical and coordinate types of spatial information. In addition, studies with neural networks have shown that they encode more effectively categorical spatial judgments or coordinate spatial judgments, if their input is based, respectively, on units with relatively small, nonoverlapping receptive fields, as opposed to units with relatively large, overlapping receptive fields. These findings leave open the question of whether interactive processes between spatial detectors and types of spatial relations can be modulated by spatial attention. We hypothesized that spreading the attention window to encompass an area that includes two objects promotes coordinate spatial relations, based on coarse coding by large, overlapping, receptive fields. In contrast, narrowing attention to encompass an area that includes only one of the objects benefits categorical spatial relations, by effectively parsing space. By use of a cueing procedure, the spatial attention window was manipulated to select regions of differing areas. As predicted, when the attention window was large, coordinate spatial transformations were noticed faster than categorical transformations; in contrast, when the attention window was relatively smaller, categorical spatial transformations were noticed faster than coordinate transformations. Another novel finding was that coordinate changes were noticed faster when cueing an area that included both objects as well as the empty space between them than when simultaneously cueing both areas including the objects while leaving the gap between them uncued.     

Implicit attentional orienting in a target detection task with central cues

Studies using Posner’s spatial cueing paradigm have demonstrated that participants can allocate their attention to specific target locations based on the predictiveness of preceding cues. Four experiments were conducted to investigate attentional orienting processes operating in a high probability condition (cues 75% predictive) as compared to a low probability condition (cues 50% predictive) using various types of centrally-presented cues. Spatially-informative cues (arrows and circles with gaps) resulted in cueing effects (CEs) for both probability conditions, with significantly larger CEs in the high probability conditions than the low probability conditions. Participants in the high probability conditions reported little or no awareness of cue–target probabilities after task completion. Our results provide support for an implicit learning account of the proportion valid effect under experimental conditions involving spatially-informative central cues and relatively short stimulus onset asynchronies (SOAs).     

Distinguishing three levels in explicit self-awareness

This paper focuses on the development of explicit self-awareness in children. Mirror self-recognition has been the most popular paradigm used to assess this ability in children. Nevertheless, according to Rochat (2003), there are, at least, three different levels of explicit self-awareness. We therefore designed three different self-recognition tasks, each corresponding to one of these levels (a mirror self-recognition task, a picture self-recognition task and a masked self-recognition task). We observed a decrease in performance across the three tasks. This supports a developmental scale in self-awareness. Besides, the masked self-recognition performance makes it possible to assess the final and the most sophisticated level of self-awareness, i.e. the external self. To our best knowledge, this task is the first attempt to evaluate the external self in preverbal children. Our results indicate that 22-month old children show awareness of their external self or, at least, that this ability is in the process of being acquired.     

Improving spatial abilities through mindfulness: effects on the mental rotation task

In this study, we demonstrate a previously unknown finding that mindful learning can improve an individual’s spatial cognition without regard to gender differences. Thirty-two volunteers participated in the experiment. Baselines for spatial ability were first measured for the reaction time on the mental rotation task. Next, the participants were randomly assigned to either a mindful or mindless learning condition. After learning, the mental rotation task showed that those in the mindful learning condition responded faster than those in the mindless learning condition. This study provides promising evidence for applying mindful learning to education.     

Impact of Jin‐Shang teachings on Chinese people's trust

Three studies are reported that explore the impact of Jin‐Shang teachings (a specialized Confucius teaching of trust on business practices) on mainland Chinese people's trust. In Study 1 , we primed Confucius and Jin‐Shang teachings on trust, and compared their effects on trusting tendency to a control prime. We found that these teachings made mainland Chinese participants score higher on three different trusting scales. In Study 2 , we found that the Jin‐Shang prime made mainland Chinese participants invest more money in a trust game than those in the control prime. In Study 3 , we compared the Jin‐Shang prime to Protestant teachings and contemporary writings on reciprocity, and found that only the Jin‐Shang prime induced a significantly higher trusting tendency from Chinese participants than the control condition.     

Sensitivity to number: Reply to Gebuis and Gevers

Past research showing a bias towards the larger non-symbolic number by adults and children in line bisection tasks (de Hevia & Spelke, 2009) has been challenged by Gebuis and Gevers, suggesting that area subtended by the stimulus and not number is responsible for the biases. I review evidence supporting the idea that although sensitivity to number might be relatively affected by visual cues, number is a major, salient property of our environment. The influence of non-numerical cues might be seen as the concurrent processing of dimensions that entail information of magnitude, without implying that number is constructed out of those dimensions.