社交电商中的社交-消费转换机制

社交情境和消费情境之间可以相互转换是社交电商的重要特征, 然而这种相互转换在现有社交电商采纳行为研究中却没有得到应有的重视。社交-消费转换概念的提出很好地弥补了上述研究不足。社交-消费转换是指用户从社交情境到消费情境的转换过程。基于边界理论, 从社群和用户两方面系统分析社交-消费转换的影响因素与促进机制, 有望构建体现社交电商专属特性的新理论, 帮助人们更加完整地理解社交电商采纳行为, 并为促进社交-消费转换提供切实可行的实践建议。研究内容具体包括以下4个方面：(1)社交电商中社交-消费转换的内涵与外延; (2)社群边界整合供给对整合型社交边界与社交-消费转换的影响; (3)用户边界分割偏好对整合型社交边界与社交-消费转换的影响; (4)社群边界定制氛围对整合型社交边界与社交-消费转换关系的调节作用。     

汉字位置加工的词边界效应

为探讨汉字位置加工是否存在词边界效应,本研究采用掩蔽启动词汇决定任务和眼动追踪技术,通过2个实验考察了跨词边界和词内汉字转置对词汇识别的影响。实验均以四字词和两个双字词为靶子,对中间两个字进行操纵（转置或保持不变）。结果发现：靶子的注视时间（反应时）在跨词边界转置条件显著长于相同条件,在词内转置条件与相同条件差异不显著。结果表明：跨词边界汉字转置干扰词汇识别,汉字位置加工存在词边界效应。词切分的开始时间可能早于汉字位置加工,或二者是同时发生的。     

Virtual prejudice

According to recent theorizing in social psychology, social behavior is controlled not only by reflective, but also by impulsive systems. The latter are based on associative links that may influence behavior without intent. The current study examined how prejudiced implicit associations affect physiological and automatic behavioral responses. Our native Dutch participants were immersed in a virtual environment in which they encountered virtual persons (avatars) with either White or Moroccan facial features. In line with our predictions, participants maintained more distance and showed an increase in skin conductance level when approaching Moroccan avatars as opposed to White avatars. Participants’ implicit negative associations with Moroccans moderated both effects. Moreover, evidence was found that the relation between implicit prejudice and distance effects was fully mediated by skin conductance level effects. These data demonstrate how prejudiced implicit associations may unintentionally lead to impulsive discriminatory responses.     

汉语阅读过程中词切分的位置：一项基于眼动随动显示技术的研究

采用眼动随动显示技术, 通过分析动态协助或干扰词切分对阅读过程的影响, 考察汉语阅读过程中词切分的位置与数量。包括两项实验：实验一通过改变注视点附近词语的颜色来促进词汇的加工进程, 发现协助词n+1切分可改变被试的眼动模式, 说明至少加工词n+1可导致词切分效果; 实验二以类似方法干扰相应的词汇加工进程, 发现在某些实验条件下被试的眼动模式朝相反方向变化, 表明实验一结果并非由外源注意转移引起。综合分析两个实验中各种条件下首次注视概率分布、再注视时的首次注视时间和单一注视时间的差异, 得出以下结论：在汉语阅读中存在两种词切分现象, 一种由加工词n+1引起, 另一种由加工词n引起。     

艺术创造力的脑神经生理基础

艺术创造力(Artistic Creativity)是创造力领域特异性研究的重要成果。它是个体产生新颖、独特而具有审美或艺术价值产品的能力, 和科学创造力一样也属于个体创造力的范畴。研究通过对已有脑损伤研究和神经影像研究梳理, 归纳和总结了艺术创造力的脑神经基础, 指出艺术创造力与科学创造力的神经基础存在一定差异, 认为艺术创造力主要和大脑的额叶、颞叶以及颞顶联合皮层密切相关。未来研究则需进一步借助巧妙的实验设计, 在严格控制个体差异和文化效应的基础上来对艺术创造力的脑结构和功能基础进行更细致的探讨。     

词切分对初学者句子阅读影响的眼动研究

采用EyeLink II眼动仪,以72名小学三年级学生为被试,通过三个实验来探讨词切分对初学者汉语句子阅读的影响。实验一设置四种空格呈现条件:正常的无空格条件、字间空格条件、词间空格条件和非词空格条件。实验二采用灰条标记作为字、词或非词的边界,使不同条件下句子的空间分布是一致的。实验三进一步操纵了学生的阅读技能。结果发现三个实验的结果趋势是一致的。小学三年级学生在阅读有词间空格的文本和正常的无空格文本一样容易。尽管词切分文本对阅读技能高和阅读技能低的学生来说一样容易,但非词空格呈现条件会对阅读技能低的学生产生更大的干扰作用。阅读技能低的学生在阅读过程中更依赖于文本的低水平视觉线索。文章最后讨论了词切分对建构中文阅读眼动控制模型的启示。     

Spatialising skin: Pushing the boundaries of trauma geographies

By focusing on the somatic qualities of trauma this paper addresses emotion and affect as a means to link together trauma's spatial, physical, subconscious and psychosocial dimensions. Its aim is to extend theoretical discussion on spatially located affectual moments of trauma by utilising the concept of skin. Skin is used here as a metaphorical and theoretical framework for examining ideas of boundaries and containment. A container is a deceptively simple idea but requires constant maintenance. Trauma, however, often threatens to spill over the boundaries of containers exposing the fluidity of boundaries both theoretical and material. Close attention is paid to the psychoanalytic idea of skin to extrapolate how trauma draws in ideas of surfaces and abjection. In some ways abjection exposes the fragility of borders, how they can be threatened from both without and within. When working across the skin, an examination of what bodies do in both the post-disaster environment (Christchurch) and in relocated spaces (Waikato) is undertaken to illuminate the theoretical premises of this work. People move toward others in order to share their experiences, thus, trauma is encountered as both: individual and social, interior and exterior, incorporating body and psyche rather than separating the terms.     

Self‐concept: a tourism application

Although well accepted by consumer behaviourists in general, self‐concept has received relatively little attention from tourism researchers. This is despite the potential it would appear to offer in terms of enabling an enhanced understanding of how tourists feel and what they seek from the tourism experience. The application of a model of self‐concept in this study suggests self‐concept may provide an alternative segmentation base, giving insights into how people perceive themselves in the tourist role and their consequent behaviour. Copyright © 2001 Henry Stewart Publications.     

Choices and preferences: testing the effect of nationality

This paper presents exploratory research comparing French and UK life assurance literature. It highlights a number of critical differences in the approaches taken between the two countries, and places these in the context of the literature on cultural differences. The differences are illustrative of Samli's transference of Hofstede's findings to marketing. The implications of these findings are explored. Although there can be a universal Pan European approach, the research indicates the need to take national cultural considerations into account if one is not to perpetrate a jarring counter‐culturalism. It also seems likely that life assurance is not a prime candidate for global branding. Copyright © 2001 Henry Stewart Publications.