外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。     

Feeling time in nature: The influence of directed and undirected attention on time awareness

In the present study, we examined the impact of the interaction of environmental and task-induced attentional focus on time perception, specifically awareness of the time flow. We tested 48 participants in either a natural or urban setting over three 25- to 35-min sessions. We manipulated the within-subjects factor task by means of two tasks—one requiring directed attention on the task itself, the other undirected attention on the environment—alongside a control condition with no specific task. We measured time awareness, passage of time judgments, felt time judgments, and estimated time as dependent variables. For time awareness, we found an interaction between environment and task: in the natural environment, only a task requiring directed attention reduced time awareness; whereas, in the urban environment, both tasks reduced time awareness compared to the control condition. The results suggest that natural environments increase time awareness unless we focus our attention on a task.     

Neuronal correlates of full and partial visual conscious perception

Stimuli may induce only partial consciousness—an intermediate between null and full consciousness—where the presence but not identity of an object can be reported. The differences in the neuronal basis of full and partial consciousness are poorly understood. We investigated if evoked and oscillatory activity could dissociate full from partial conscious perception. We recorded human cortical activity with magnetoencephalography (MEG) during a visual perception task in which stimulus could be either partially or fully perceived. Partial consciousness was associated with an early increase in evoked activity and theta/low-alpha-band oscillations while full consciousness was also associated with late evoked activity and beta-band oscillations. Full from partial consciousness was dissociated by stronger evoked activity and late increase in theta oscillations that were localized to higher-order visual regions and posterior parietal and prefrontal cortices. Our results reveal both evoked activity and theta oscillations dissociate partial and full consciousness.     

Shivering for Status: When Cold Temperatures Increase Product Evaluation

While anecdotal evidence suggests that consumers maintain an association between high‐status products and cold temperature, no research has empirically examined this linkage. We propose and demonstrate that physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness. We demonstrate this consequence can stem from tactile or visually induced temperatures and ultimately increase consumers’ overall evaluations of products. Finally, we highlight boundary conditions for when the effect is likely to manifest. Our findings offer theoretical contributions along with several practical implications for retailing, product design, brand management, and marketing communications.     

The effect of the emotional state on driving performance in a simulated car-following task

Emotion is an important factor that influences driving behavior, but the mechanism is unclear. This research explored the effect of the emotional state on simulated driving behavior. Thirty-five licensed drivers participated in this study and completed a car-following task. The angry, happy and neutral states were manipulated during the task. The participants’ driving performance and risk perception were recorded under each emotional state. Trait anger and driving experience were also measured to explore the possible mediating effect. The results showed that the drivers in an angry or happy emotional state tended to maintain less time to collision and take a longer time to brake while following a lead vehicle than the drivers under the neutral condition, suggesting that drivers in emotional states are more dangerous those in neutral states. Moreover, the happy state rendered the drivers more dangerous, which manifested as a lower perceived accident risk than that among the drivers in the angry and neutral states. More specifically, experienced drivers in happy states performed worse with respect to vehicle lateral position control. Recommendations and implications for safety education and further research are discussed.     

Aging drivers and post delineated express lanes: Threading the needle at 70 miles per hour

Post-delineated express lanes represent a combination of driving complexities that are particularly difficult for older drivers to navigate. The narrow geometry and high speeds that are common to this treatment reflect a critical test for drivers whose depth perception, contrast sensitivity, and visual processing speed are reduced. The present study was designed to empirically examine the effects of age and color of express lane delineators on driver behavior. Three groups of participants (aged 18–39, 40–64, and 65 + years old) were required to complete a series of simulated driving scenarios consisting of combinations of single and dual lane configurations, with speed and lane position measured at the beginning and midpoint of each express lane. All drivers were pre-screened on various visual functioning abilities. Drivers in the 65 and older group show significant age-related declines in depth perception, contrast sensitivity, and phoria which were subsequently correlated with a wide range of driving measures including deceleration rate, brake time, jerk, speed, and lane position. Age related perceptual declines were statistically correlated with slower driving speed and wider lane deviations, including a statistically significant increase in the number of excursions beyond the typical 12-foot lane width. Based on these findings, the behavior of senior drivers was identified as a distinct design condition that should govern the design of high-speed, narrow geometric conditions. This age group requires wider lane widths, particularly at the beginning of single-lane post delimited sections, wider buffer areas around the post markers, and dual lane configurations wherever possible.     

A perception-based cognitive map of the pedestrian perceived quality of service on urban sidewalks

A better understanding of what walking entails is important in sustainable transportation planning. Recent research has shown that perceptions have a higher power to explain the quality of service (QoS) than objective measures have; the latter being typically used in the pedestrian level of service methodologies. Despite the existing research on perceptions and QoS in other transportation fields, very little information has been found in the literature that can explain a clear cognitive structure that defines the pedestrian QoS. In this research, we propose a cognitive map to make it possible to understand and explain pedestrian sidewalk QoS of a given infrastructure when walking, based on perceptions. We gathered the perceptions of 1056 pedestrians on-site, regarding the attributes (indicators) identified in the literature review in 30 locations in Bogotá, Colombia. Based on an Exploratory Factor Analysis, we developed a conceptual model through Structural Equation Modeling. We found that seven latent variables (LVs) (i.e., Sidewalk characteristics, Externalities, Surrounding, Discomfort, Bike hassles, Protection, and Amenities) interrelate to each other, forming a pedestrian cognitive map. QoS is directly explained by how pedestrians perceive the LVs sidewalk characteristics and surrounding and indirectly by the rest of LVs. The cognitive map shows three LVs related to the interaction between pedestrians and other transportation modes (i.e., externalities, discomfort, and bike hassles) that impact the perceived QoS negatively, and four LVs related to the interaction between pedestrians and different elements of the sidewalk (i.e., sidewalk characteristics, surrounding, amenities, and protection) that impact the perceived QoS positively. To understand pedestrian perceptions when walking and the path that these perceptions follow to develop a QoS perception provides an accurate tool by which to improve the QoS from the useŕs perspective, generating a new opportunity to provide better pedestrian facilities.     

医疗信息的风险感知

从信息加工视角探究个体对医疗信息的风险感知过程, 通过医疗信息来源、医疗信息内容与呈现形式和信息加工主体三个方面归纳其影响因素, 并基于经验-分析式加工理论和字面-要义加工理论探讨医疗信息风险感知的认知机制。今后研究可更注重医疗信息风险感知的通用研究与特殊主题研究的平衡、风险感知测量工具的规范性与特异性的结合, 并立足于中国医疗体系建立具有循证依据的预防措施和配套政策。     

经济不平等对阶层流动感知的影响及其机制

经济不平等是影响阶层流动感知的重要因素。研究发现,经济不平等可能抑制、也可能提升阶层流动感知。在梳理两者之间复杂关系的基础上,本文提出了经济不平等影响阶层流动感知的作用机制模型。经济不平等可能通过影响不同的心理过程,继而对阶层流动感知产生抑制或提升作用;此外,两者关系也会受到微观个体因素和宏观社会因素的调节,从而呈现出不同的关系模式。未来研究应进一步考察和完善经济不平等影响阶层流动感知的整合模型。