Holism,Communication, and the Emergence of Public Meaning: Lessons from an Economic Analogy

Holistic accounts of meaning normally incorporate a subjective dimension that invites the criticism that they make communication impossible, for speakers are bound to differ in ways the accounts take to be relevant to meaning, and holism generalises any difference over some words to a difference about all, and this seems incompatible with the idea that successful communication requires mutual understanding. I defend holism about meaning from this criticism. I argue that the same combination of properties (subjective origins of value, holism among values, and ultimate publicity of value) is exhibited by monetary value and take the emergence of equilibrium prices as a model for the emergence of public meanings.

Neural correlates of metaphor processing: The roles of figurativeness,familiarity and difficulty

There is currently much interest in investigating the neural substrates of metaphor processing. In particular, it has been suggested that the right hemisphere plays a special role in the comprehension of figurative (non-literal) language, and in particular metaphors. However, some studies find no evidence of right hemisphere involvement in metaphor comprehension (e.g. [Lee, S. S., & Dapretto, M. (2006). Metaphorical vs. literal word meanings: fMRI evidence against a selective role of the right hemisphere. NeuroImage, 29, 536–544; Rapp, A. M., Leube, D. T., Erb, M., Grodd, W., & Kircher, T. T. J. (2004). Neural correlates of metaphor processing. Cognitive Brain Research, 20, 395–402]). We suggest that lateralization differences between literal and metaphorical language may be due to factors such as differences in familiarity ([Schmidt, G. L., DeBuse, C. J., & Seger, C. A. (2007). Right hemisphere metaphor processing? Characterizing the lateralization of semantic processes. Brain and Language, 100, 127–141]), or difficulty ([Bookheimer, S. (2002). Functional MRI of language: New approaches to understanding the cortical organization of semantic processing. Annual Review of Neuroscience, 25, 151–188; Rapp, A. M., Leube, D. T., Erb, M., Grodd, W., & Kircher, T. T. J. (2004). Neural correlates of metaphor processing. Cognitive Brain Research, 20, 395–402]) in addition to figurativeness. The purpose of this study was to separate the effects of figurativeness, familiarity, and difficulty on the recruitment of neural systems involved in language, in particular right hemisphere mechanisms. This was achieved by comparing neural activation using functional magnetic resonance imaging (fMRI) between four conditions: literal sentences, familiar and easy to understand metaphors, unfamiliar and easy to understand metaphors, and unfamiliar and difficult to understand metaphors. Metaphors recruited the right insula, left temporal pole and right inferior frontal gyrus in comparison with literal sentences. Familiar metaphors recruited the right middle frontal gyrus when contrasted with unfamiliar metaphors. Easy metaphors showed higher activation in the left middle frontal gyrus as compared to difficult metaphors, while difficult metaphors showed selective activation in the left inferior frontal gyrus as compared to easy metaphors. We conclude that the right hemisphere is involved in metaphor processing and that the factors of figurativeness, familiarity and difficulty are important in determining neural recruitment of semantic processing.     

Semantic asymmetries are modulated by phonological asymmetries: Evidence from the disambiguation of homophonic versus heterophonic homographs

The present study investigated cerebral asymmetries in accessing multiple meanings of two types of homographs: homophonic homographs (e.g., bank) and heterophonic homographs (e.g., tear). Participants read homographs preceded by either a biasing or a non-biasing sentential context and performed a lexical decision on lateralized targets presented 150 ms after onset of the sentence-final ambiguous prime. Targets were either related to the dominant or the subordinate meaning of the preceding homograph or were unrelated to it. In the case of homophonic homographs – our results converge with previous findings: both activation and selection processes are faster in the LH than in the RH. Importantly, however, in the case of heterophonic homographs – opposite asymmetries were found. These results suggest that semantic asymmetries are modulated by phonology. They are discussed in the context of a model of functional architecture of reading in the two hemispheres in which orthography, phonology and semantics are fully interconnected in the LH, whereas in the RH, orthography and phonology are not directly connected, such that phonological processes are mediated by semantics.     

Developmental changes in neural activity to familiar words and gestures

Infants younger than 20 months of age interpret both words and symbolic gestures as object names. Later in development words and gestures take on divergent communicative functions. Here, we examined patterns of brain activity to words and gestures in typically developing infants at 18 and 26 months of age. Event-related potentials (ERPs) were recorded during a match/mismatch task. At 18 months, an N400 mismatch effect was observed for pictures preceded by both words and gestures. At 26 months the N400 effect was limited to words. The results provide the first neurobiological evidence showing developmental changes in semantic processing of gestures.     

Event structure as a basis of semantic processing of familiar metaphors

In this paper I propose a model of metaphor interpretation that would account for the possibility that semantic processing of familiar metaphors no longer go through the sequential steps of alignment and projection, but may rather be established upon schematic semantic units allowing faster processing. The proposition is grounded on the notion that metaphors are formed based on peoples’ perception of what is typically associated with entities. It is suggested that in its most abstract form, these associations are essentially events, analyzed in terms of event structure.     

Opposite ERP effects for conscious and unconscious semantic processing under continuous flash suppression

We examined whether semantic processing occurs without awareness using continuous flash suppression (CFS). In two priming tasks, participants were required to judge whether a target was a word or a non-word, and to report whether the masked prime was visible. Experiment 1 manipulated the lexical congruency between the prime-target pairs and Experiment 2 manipulated their semantic relatedness. Despite the absence of behavioral priming effects (Experiment 1), the ERP results revealed that an N4 component was sensitive to the prime-target lexical congruency (Experiment 1) and semantic relatedness (Experiment 2) when the prime was rendered invisible under CFS. However, these results were reversed with respect to those that emerged when the stimuli were perceived consciously. Our findings suggest that some form of lexical and semantic processing can occur during CFS-induced unawareness, but are associated with different electrophysiological outcomes.     

Measuring concept semantic relatedness through common spatial pattern feature extraction on EEG signals

We study the semantic relationship between pairs of nouns of concrete objects such as “HORSE - SHEEP” and “SWING - MELON” and how this relationship activity is reflected in EEG signals. We collected 18 sets of EEG records; each set containing 150 events of stimulation. In this work we focus on feature extraction algorithms. Particularly, we highlight Common Spatial Pattern (CSP) as a method of feature extraction. Based on these latter, different classifiers were trained in order to associate a set of signals to a previously learned human answer, pertaining to two classes: semantically related, or not semantically related. The results of classification accuracy were evaluated comparing with other four methods of feature extraction, and using classification algorithms from five different families. In all cases, classification accuracy was benefited from using CSP instead of FDTW, LPC, PCA or ICA for feature extraction. Particularly with the combination CSP-Naïve Bayes we obtained the best average precision of 84.63%.     

Unconscious transfer of meaning to brands

We examine semantic conditioning in a consumer context. We subliminally paired neutral ideographs with attributes. In experiment 1, the ideographs served as primes during a lexical decision task and slowed down response times to target words with the opposite semantic meaning. In experiment 2, the ideographs served as brand names of beverages, and attitudinal responses to them were less favorable when the associated attributes were incongruent with existing schemas. These results showed that semantic conditioning (1) can occur unconsciously, (2) can have significant and meaningful consequences for brand evaluation, and (3) influences subsequent attitudinal responses via conceptual disfluency processes.     

Size matters: Bigger is faster

A largely unexplored aspect of lexical access in visual word recognition is “semantic size”—namely, the real-world size of an object to which a word refers. A total of 42 participants performed a lexical decision task on concrete nouns denoting either big or small objects (e.g., bookcase or teaspoon). Items were matched pairwise on relevant lexical dimensions. Participants' reaction times were reliably faster to semantically “big” versus “small” words. The results are discussed in terms of possible mechanisms, including more active representations for “big” words, due to the ecological importance attributed to large objects in the environment and the relative speed of neural responses to large objects.     

Stimulus/response learning in masked congruency priming of faces: Evidence for covert mental classifications?

Reaction times for categorization of a probe face according to its sex or fame were contrasted as a function of whether the category of a preceding, sandwich-masked prime face was congruent or incongruent. Prime awareness was measured by the ability to later categorize the primes, and this was close to chance and typically uncorrelated with priming. When prime faces were never presented as visible probes within a test, priming was not reliable; when prime faces were also seen as probes, priming was only reliable if visible and masked presentation of faces were interleaved (not simply if primes had been visible in a previous session). In the latter case, priming was independent of experimentally induced face–response or face–category contingencies, ruling out any simple form of stimulus–response learning. We conclude that the reliable masked congruency priming reflects bindings between stimuli and multiple, abstract classifications that can be generated both overtly and covertly.