Children's Understanding of the Instrumental Value of Products and Brands

Gelman and Echelbarger (2019—this issue) provide a valuable discussion about children's understanding of the inferred or nonobvious features of objects, which has implications for how children value products. We further this conversation by examining how children value products and brands as a means for meeting important goals, which we refer to as instrumental valuation. Specifically, we examine developmental trends in instrumental valuation for three goals—self‐concept development, self‐presentation, and happiness. Across these areas, we find that children place greater value on products and brands for meeting these goals as they grow older, particularly during late childhood and early adolescence. We conclude with a discussion of how age differences in instrumental valuation add to the general conversation about how children of different ages value objects.     

I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections

Although research provides anecdotal evidence of consumers keeping their brand consumption a secret, there is little empirical corroboration to justify its study or illuminate the resulting consequences. The goals of this research are to provide evidence for the prevalence of keeping brand consumption a secret and to understand the resulting cognitive processing and consequences. Specifically, we first explore the occurrence of secrecy in the context of brand consumption, its types, and its motivations, underscoring the need for further investigation. Then, through a series of three subsequent studies, we demonstrate that keeping brand consumption a secret can lead to enhanced self‐brand connections through the underlying processes of thought suppression and thought intrusion. We rule out alternative explanations and enhance generalizability through the examination of passive (e.g., avoiding) versus active (e.g., lying) secrecy and variations in agency (i.e., instructed vs. voluntary secrecy).     

Religious education,a matter of understanding? reflections on the final report of the Commission on Religious Education

In this article we offer reflections on the final report of the Commission on Religious Education (CoRE) that was published in England in 2018. We expose and problematise the prominent place of understanding in the report, not only as an educational method, but also the underlying world view of the report itself, a world view which we characterise as ‘hermeneuticism’. We raise educational, theological and political concerns about the particular approach taken in the report. We propose instead that religious education (RE) should be considered first of all in terms of what it means to live with a religious or non-religious orientation, conceived in existential terms rather than in terms of beliefs or practices or objectified world views. Educationally we show that what we term a non-hermeneutic way of viewing our humanity would open different possibilities for RE and its future.     

Self‐efficacy or perceived behavioural control: Which influences consumers' physical activity and healthful eating behaviour maintenance?

This research investigated the role of a commercial program, Michelle Bridges 12 Week Body Transformation (MB12WBT), that uses a variety of tools including social support to influence weight management behaviours such as exercising and eating healthfully. The need for research into weight management remains current given obesity rates have continued to increase in recent decades. Weight management is a complex behaviour that for many consumers involves barriers that influence their commitment to continue exercising and eating healthily. The Theory of Planned Behaviour is frequently used to explain, and to a lesser extent predict, behaviours such as physical activity and healthy eating; however, there is much debate as to whether a perceived behavioural control variable or self‐efficacy is the best predictor of behaviour. Structural equation modelling was used to analyse data from a sample of 724 respondents who answered a baseline and three month follow‐up survey. The analysis revealed self‐efficacy and perceived behavioural control were two distinct constructs. Self‐efficacy was a better predictor of behaviour than perceived behavioural control variables as suggested in the original Theory of Planned Behaviour. Furthermore, self‐efficacy had a significant impact on exercising and eating healthfully behaviour. The findings and implications for both behaviour change theory and practice are discussed.     

The influence of acceptance goals on self‐presentational efforts

The current work examined whether self‐presentational efforts are influenced differently when people hold a goal to establish, maintain or repair an interpersonal connection. Results supported the counterintuitive prediction that participants with a repair goal would convey a less favourably oriented persona (e.g. less friendly, less similar and less genuine) compared to those with an establish or maintain goal. The efforts of repair goal participants were also perceived as less effective. The analysis also showed that certain self‐presentation dimensions (i.e. friendliness, genuineness and similarity) mediated the relationship between acceptance goals and perceived effectiveness. The findings extend and contribute to the self‐presentation and belongingness literatures.     

Self‐control depletion impairs goal maintenance: A meta‐analysis

Initial exertion of self‐control has been suggested to impair subsequent self‐regulatory performance. The specific cognitive processes that underlie this ego depletion effect have rarely been examined. Drawing on the dual‐process theory of executive control (Engle & Kane, 2004 ; Kane & Engle, 2003 ), the current meta‐analysis revealed that initial self‐control exertion impairs participants’ capacities of maintaining the task goal but its effect on capacities of resolving response competition is in need of further investigation. Our results are more consistent with recent theoretical views that consider ego depletion as a switch cost and a result arising from reduced motivation to engage in further self‐control.     

Ethical Challenges of Personal Disclosure in Gaining Entry with Religious Congregations

This is a story about learning how to navigate my social identities as a non‐religious gay man attempting to conduct data‐based consultation with a religious congregation. Beyond my own growth in knowing myself better, this story speaks to the larger ethical challenge of how we build trust in community relationships, and in particular how much of our personal selves we need to disclose in the process of an individual or group deciding to work with us. Individuals and groups make decisions to work with us based on who they perceive us to be; thus, what is our ethical obligation to disclose aspects of who we are to promote full informed consent? To illustrate this ethical challenge of personal disclosure, I tell the story of discussions I had with three different religious leaders and a congregational committee about potentially working together. Throughout these stories, I reflect on my own messy process of growth as a window into the more general question of how we navigate our identities and values as community psychologists in the work we do with communities.     

How Well Do We Know Our Inner Daredevil? Probing the Relationship Between Self‐Report and Behavioral Measures of Risk Taking

To measure a person's risk‐taking tendency, research has relied interchangeably on self‐report scales (e.g., “Indicate your likelihood of engaging in the risky behavior”) and more direct measures, such as behavioral tasks (e.g., “Do you accept or reject the risky option?”). It is currently unclear, however, how the two approaches map upon each other. We examined the relationship between self‐report likelihood ratings for risky choice in a monetary gamble task and actual choice, and tested how the relationship is affected by task ambiguity (i.e., when part of the information about risks and benefits is missing) and age. Five hundred participants (aged 19–85 years) were presented with 27 gambles, either in an unambiguous or an ambiguous condition. In a likelihood rating task, participants rated for each gamble the likelihood that they would accept it. In a separate choice task, they were asked to either accept or reject each gamble. Analyses using a signal‐detection approach showed that people's likelihood ratings discriminated between accept and reject cases in their choices rather well. However, task ambiguity weakened the association between likelihood ratings and choice. Further, older adults' likelihood ratings anticipated their choices more poorly than younger adults'. We discuss implications of these findings for existing approaches to the study of risk‐taking propensity, which have often relied on self‐reported risk tendency for ambiguous activities. Copyright © 2016 John Wiley & Sons, Ltd.     

Multi-scale control influences sense of agency: Investigating intentional binding using event-control approach

Control exercised by humans through interactions with the environment is critical for sense of agency. Here, we investigate how control at multiple levels influence implicit sense of agency measured using intentional binding. Participants are asked to hit a moving target using a joystick with noisy control followed by an intentional binding task initiated by the target hitting action. Perceptual-motor level control was manipulated through noise in the joystick controller (experiment 1) and goal-level control in terms of feedback about successful hit (experiments 2a and 2b). In the first experiment, intentional binding increased with amount of joystick control only when goal was not achieved and independent otherwise suggesting that the two levels interact hierarchically. In the second experiment, the estimated duration was dependent on when participants knew about goal completion. The results are similar to those obtained with explicit measures of sense of agency indicating that multi-scale event control influences agency.