Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote

Managers often must assess singular strategic options. Four studies of such assessments demonstrate a tunnel vision effect: Focal managerial options often are favored in an evidentially unjustifiable manner. Study 1 concerns new product development, and demonstrates that a prototype that has become focal tends to be judged overly favorably, and is chosen for launch with unwarranted enthusiasm. Study 2 shows that this tunnel vision effect generalizes to judgments and decisions about general strategy. Study 3 focuses on the information search patterns underlying the effect, and Study 4 replicates the tunnel vision effect among experienced executives, and demonstrates the utility of a debiasing procedure. Data in all of the studies implicate selective processing as the driver of the tunnel vision effect, and further understanding of how selective processing affects choice. Several alternative operationalizations of the empirically tested debiasing procedure are discussed.     

A high-loaded hemisphere successfully ignores distractors

We used a response competition paradigm to investigate whether a distractor is effectively rejected under conditions where it is projected to a highly-loaded hemisphere. In two experiments we asked right-handed participants to identify a target among five task-relevant letters while they ignored a distractor. We manipulated both the distractor visual-field (low-load/high-load) and the compatibility of the target and the distractor. In the low-loaded visual-field, we presented a distractor with one task-relevant stimulus to one visual-field and the remaining task-relevant stimuli to the opposite visual-field. In the high-loaded visual-field, we presented a distractor and task-relevant stimuli in reverse. In Experiment 1 (left/right), we found a compatibility effect for the low-loaded, but not for the high-loaded visual-field. In Experiment 2, this modulation of the compatibility effect did not appear when the upper/lower visual-field was manipulated. These findings demonstrate that a distractor is successfully ignored when it is presented to a highly-loaded hemisphere.     

Value-driven attentional capture is modulated by spatial context

When stimuli are associated with reward outcome, their visual features acquire high attentional priority such that stimuli possessing those features involuntarily capture attention. Whether a particular feature is predictive of reward, however, will vary with a number of contextual factors. One such factor is spatial location: for example, red berries are likely to be found in low-lying bushes, whereas yellow bananas are likely to be found on treetops. In the present study, I explore whether the attentional priority afforded to reward-associated features is modulated by such location-based contingencies. The results demonstrate that when a stimulus feature is associated with a reward outcome in one spatial location but not another, attentional capture by that feature is selective to when it appears in the rewarded location. This finding provides insight into how reward learning effectively modulates attention in an environment with complex stimulus–reward contingencies, thereby supporting efficient foraging.     

Separating value from selection frequency in rapid reaching biases to visual targets

Stimuli associated with positive rewards in one task often receive preferential processing in a subsequent task, even when those associations are no longer relevant. Here we use a rapid reaching task to investigate these biases. In Experiment 1 we first replicated the learning procedure of Raymond and O'Brien (2009), for a set of arbitrary shapes that varied in value (positive, negative) and probability (20%, 80%). In a subsequent task, participants rapidly reached toward one of two shapes, except now the previously learned associations were irrelevant. As in the previous studies, we found significant reach biases toward shapes previously associated with a high probable, positive outcome. Unexpectedly, we also found a bias toward shapes previously associated with a low probable, negative outcome. Closer inspection of the learning task revealed a potential second factor that might account for these results; since a low probable negative shape was always paired with a high probable negative shape, it was selected with disproportionate frequency. To assess how selection frequency and reward value might both contribute to reaching biases we performed a second experiment. The results of this experiment at a group level replicated the reach-bias toward positively rewarding stimuli, but also revealed a separate bias toward stimuli that had been more frequently selected. At the level of individual participants, we observed a variety of preference profiles, with some participants biased primarily by reward value, others by frequency, and a few actually biased away from both highly rewarding and high frequency targets. These findings highlight that: (1) rapid reaching provides a sensitive readout of preferential processing; (2) target reward value and target selection frequency are separate sources of bias; and (3) group-level analyses in complex decision-making tasks can obscure important and varied individual differences in preference profiles.     

High working memory load leads to more Ebbinghaus illusion

The evidence that distractor processing increases with greater load on working memory has come mainly from Stroop-type interference tasks, making it difficult to establish whether cognitive load affects distractor processing at the perceptual level or during response selection. We measured the Ebbinghaus illusion under varying levels of working memory load to test whether cognitive control is also relevant for preventing processing of distractors that do not produce any response conflict, and instead affect target processing at the perceptual level. The Ebbinghaus illusion was greater under high working memory load, suggesting that availability of cognitive control functions is critical to reduce distractor processing even for distractors that are not associated with a response. We conclude that the effect of loading working memory during selective attention leads to greater distractor perception.     

Ensemble statistics as units of selection

The current study investigated whether attentional mechanisms operate on ensembles as higher-order units for selection. In Experiment 1, we presented sets of circles and asked participants to compare the mean sizes of the sets while concurrently detecting a small probe appearing at a centroid of one of the sets. We found that, both with and even without the task instruction to favour larger mean sizes, people's mean size judgement was more accurate for the sets with larger mean sizes. In addition, detection of the probe appearing in the set with the largest mean size was facilitated by a matching task instruction. However, when the task instruction favoured smaller mean sizes, mean size judgement became more accurate for the sets with smaller mean sizes. These results suggest that attentional selection can be based on ensembles. In Experiment 2, we found further evidence that attention was directed towards the centroid of an ensemble, rather than towards an individual member of the ensemble. Together, these results suggest that attentional modulation can operate at the level of ensembles instead of selecting individuals separately and that the centroid of an ensemble can be the locus of selection based on an ensemble.     

The role of modality: Auditory and visual distractors in Stroop interference

As a commonly used measure of selective attention, it is important to understand the factors contributing to interference in the Stroop task. The current research examined distracting stimuli in the auditory and visual modalities to determine whether the use of auditory distractors would create additional interference, beyond what is typically observed in the print-based Stroop task. Research by Cowan and Barron supported the additive effects of auditory and visual distractors; however, there is only one empirical demonstration of this finding to date. Using different versions of the Stroop colour-naming task, behavioural analyses of reaction times (RT) were conducted, along with distributional RT analyses. The results indicated that a combination of visual and auditory distraction did not lead to a larger interference effect than visually based distraction alone. These findings suggest that methodological issues may have influenced the prior finding of additive effects of the two modalities, and are discussed in relation to the word production architecture account of Stroop effects.     

The types of stimuli loaded in memory can modulate its effects on visual search

The effects of memory load in visual search (VS) have shown a diversity of results from the absence through beneficial and detrimental effects of a concurrent memory load in VS performance. One of the hypotheses intended to explain the heterogeneity of results follows the idea proposed by certain models in the context of VS that the contents of working memory (WM) can modulate the attentional processes involved in VS (Desimone & Duncan, 1995; Duncan & Humphreys, 1989). In four experiments, we manipulated the similarity of information maintained in WM and those materials playing the role of target and distractors in the VS task. The results showed a beneficial effect in the first two experiments, where the materials in WM matched the target in VS. However, when they matched the distractors in the attentional task there is no effect in the slope of the search function. Present results strengthen those theories supporting that visual working memory is fractionated to allow for maintenance of items not essential to the attentional task (Downing & Dodds, 2004).     

The role of prior exposure in the capture of attention by items in working memory

The Biased Competition Model (BCM) suggests both top-down and bottom-up biases operate on selective attention (e.g., Desimone & Duncan, 1995). It has been suggested that top-down control signals may arise from working memory. In support, Downing (2000) found faster responses to probes presented in the location of stimuli held vs. not held in working memory. Soto, Heinke, Humphreys, and Blanco (2005) showed the involuntary nature of this effect and that shared features between stimuli were sufficient to attract attention. Here we show that stimuli held in working memory had an influence on the deployment of attentional resources even when: (1) It was detrimental to the task, (2) there was equal prior exposure, and (3) there was no bottom-up priming. These results provide further support for involuntary top-down guidance of attention from working memory and the basic tenets of the BCM, but further discredit the notion that bottom-up priming is necessary for the effect to occur.     

Inhibition within a reference frame during the interpretation of spatial language

Spatial terms such as right are potentially ambiguous because they can refer to different regions of space when defined by competing reference frames (e.g., my right within a relative reference frame versus an object's right within an intrinsic reference frame). In such situations, previous research has suggested that multiple reference frames are initially activated, followed by inhibition of the reference frame that is not ultimately selected to define the spatial term. Reference frames are complex multi-component representations, raising the question of exactly which components of the non-selected frame are inhibited. It is possible that the whole frame may be inhibited, including all axes and endpoints, or that only select endpoints and axes may be inhibited. Three experiments conducted using a negative priming paradigm revealed that only certain components of the non-selected reference frame were inhibited, consistent with the idea that some axes are privileged. These results also suggest that the components of a reference frame can be independently accessed. Implications for representing and accessing spatial information are discussed.