What you see is what will change: Evaluative conditioning effects depend on a focus on valence

This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS–US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.     

The effect of evaluation on co-occurrence memory judgement

Three experiments tested the effect of an attitude towards an object on the memory judgement of whether this object co-occurred with positive versus negative stimuli. We induced positive or negative attitudes towards novel male stimuli, and paired each man with an equal number of positive and negative animals. In a memory test, participants reported more co-occurrences of same-valence man/animal pairs than opposite-valence pairs. This valence-compatibility effect occurred even when attitudes were induced after the pairing (Experiment 1), when participants knew that each man occurred with an equal number of positive and negative animals (Experiment 2), and in reports of clear memory of pairs that did not co-occur (Experiment 3). The present findings suggest that evaluation causes illusory correlation even when the co-occurring stimuli are not traits or behaviours attributed to the attitude object. The results question the validity of co-occurrence memory judgements as measures of co-occurrence awareness in evaluative conditioning (EC) research.     

Attribute conditioning: Changing attribute-assessments through mere pairings

We propose Attribute Conditioning (AC) as a form of learning that refers to changes in people's assessment of stimuli's (CSs) attributes due to repeated pairing with stimuli possessing these attributes (USs). We review the available evidence and, based on this review, delineate three open questions and investigate them experimentally: a) the moderating role of CS-US similarity; b) the possibility of blocking; and c) the possibility of extinction. Five experiments conditioned health and athleticism. We measured AC effects on direct and indirect dependent variables (direct ratings and semantic misattribution). Experiment 1 shows that CS-US feature similarity does not moderate AC. Experiments 2 and 3 show that AC effects are insensitive to blocking; and Experiments 4 and 5 show that AC effects are resistant to extinction. These five experiments show that AC depends on CS-US contiguity, but not on CS-US contingency. Thereby, the study establishes AC as a simple learning phenomenon describing how people, stimuli, and concepts acquire specific attributes in people's minds due to mere pairings.     

A Psychometric Comparison of Narcotic Addicts With Hospital Attendants

This study sought to determine the effect of a single intraperitoneal injection of methylchloroethamine on the long-term activity response of immature, male, Holtzmann albino rats. The 10 experimental Ss showed a significant progressive decline in activity up to 110 days after injection. The activity of the control Ss over the same period showed random variation. A subsidiary finding was a significantly faster weight gain for the experimental Ss than for the control Ss.     

The role of response inhibition in temporal preparation: Evidence from a go/no-go task

During the foreperiod (FP) of a warned reaction task, participants engage in a process of temporal preparation to speed response to the impending target stimulus. Previous neurophysiological studies have shown that inhibition is applied during FP to prevent premature response. Previous behavioral studies have shown that the duration of FP on both the current and the preceding trial codetermine response time to the target. Integrating these findings, the present study tested the hypothesis that the behavioral effects find their origin in response inhibition on the preceding trial. In two experiments the variable-FP paradigm was combined with a go/no-go task, in which no-go stimuli required explicit response inhibition. The resulting data pattern revealed sequential effects of both FP (long or short) and response requirement (go or no-go), which could be jointly understood as expressions of response inhibition, consistent with the hypothesis.     

Shaking That Icky Feeling: Effects of Extinction and Counterconditioning on Disgust-Related Evaluative Learning

Learned disgust appears to play an important role in certain anxiety disorders, and can be explained by the process of evaluative conditioning, in which an affective evaluative reaction evoked by an unconditional stimulus (US) is transferred to a conditional stimulus (CS). Much remains unknown about how disgust-related evaluative learning can be effectively eliminated. Study 1 of the present investigation examined the effects of extinction on reducing the negative evaluation of a CS that was acquired during disgust conditioning. Participants completed acquisition trials, with a disgusting picture as US and two neutral pictures as CS (CS + was paired with the US; CS- was unpaired), followed by extinction trials ("CS only"; experimental condition) or a filler task (control condition). Extinction trials reduced acquired US expectancy to the CS +, but did not extinguish negative evaluations of the CS +. Study 2 examined the effects of counterconditioning on evaluative learned disgust. After disgust acquisition trials, counterconditioning trials followed in which the CS + was paired with a pleasant US (experimental condition) or a filler task (control condition). Counterconditioning trials reduced acquired US expectancy to the CS + and reduced evaluative conditioned disgust. Implications of the potential differential effects of extinction and counterconditioning on evaluative learning for exposure-based treatment of specific anxiety disorders are discussed.     

Signaled alternative reinforcement and the persistence of operant behavior

Differential reinforcement of alternative behavior (DRA) is a treatment designed to eliminate problem behavior by reinforcing an alternative behavior at a higher rate. Availability of alternative reinforcement may be signaled, as with Functional Communication Training, or unsignaled. Whether or not alternative reinforcement is signaled could influence both the rate and persistence of problem behavior. The present study investigated whether signaling the availability of alternative reinforcement affects the rate and persistence of a concurrently available target response with pigeons. Three components of a multiple concurrent schedule arranged equal reinforcement rates for target responding. Two of the components also arranged equal reinforcement rates for an alternative response. In one DRA component, a discrete stimulus signaled the availability of response‐contingent alternative reinforcement by changing the keylight color upon reinforcement availability. In the other DRA component, availability of alternative reinforcement was not signaled. Target responding was most persistent in the unsignaled DRA component when disrupted by satiation, free food presented between components, and extinction, relative to the signaled DRA and control components. These findings suggest the discrete stimulus functionally separated the availability of alternative reinforcement from the discriminative stimuli governing target responding. These findings provide a novel avenue to explore in translational research assessing whether signaling the availability of alternative reinforcement with DRA treatments reduces the persistence of problem behavior.     

Effects of multiple contexts and context similarity on the renewal of extinguished conditioned behaviour in an ABA design with humans

The ABA renewal procedure involves pairing a conditional stimulus (CS) and an unconditional stimulus (US) in one context (A), presenting extinction trials of the CS alone in a second context (B), and nonreinforced test trials of the CS in the acquisition context (A). The renewal of extinguished conditioned behaviour is observed during test. The current study tested the effects of multiple extinction contexts and context similarity in attenuating renewal. Participants (N = 99) took part in a fear conditioning ABA renewal procedure. Using a measure of self-reported expectancy of the US, ABA renewal was observed when a single extinction context that was dissimilar to the test context was used. Renewal was attenuated, though still present, when extinction occurred in multiple dissimilar extinction contexts or in a single extinction context that was similar to the test context. Renewal was completely abolished when multiple extinction contexts that were similar to the test context were combined. Multiple extinction contexts and context similarity act additively in their effect on attenuating renewal. The results are discussed in relation to the design of exposure therapy programs that seek to reduce relapse that can occur via renewal.     

The Effect of Counterconditioning on Evaluative Responses and Harm Expectancy in a Fear Conditioning Paradigm

In fear conditioning, extinction targets harm expectancy as well as the fear response, but it often fails to eradicate the negative affective value that is associated with the conditioned stimulus. In the present study, we examined whether counterconditioning can serve to reduce evaluative responses within fear conditioning. The sample consisted of 70 nonselected students, 12 of whom were men. All participants received acquisition with human face stimuli as the conditioned stimuli and an unpleasant white noise as the unconditioned stimulus. After acquisition, one third of the sample was allocated to an extinction procedure. The other participants received counterconditioning with either a neutral stimulus (neutral tone) or a positive stimulus (baby laugh). Results showed that counterconditioning (with both neutral and positive stimuli), in contrast to extinction, successfully reduced evaluative responses. This effect was found on an indirect measure (affective priming task), but not on self-report. Counterconditioning with a positive stimulus also tended to enhance the reduction of conditioned skin conductance reactivity. The present data suggest that counterconditioning procedures might be a promising approach in diminishing evaluative learning and even expectancy learning in the context of fear conditioning.     

Reducing Muslim/Arab Stereotypes Through Evaluative Conditioning

ABSTRACT

This study replicated and extended Olson and Fazio (2006 Olson, M. A. and Fazio, R. H. 2006. Reducing automatically activated racial prejudice through implicit evaluative conditioning. Personality and Social Psychology Bulletin, 32: 421–433. doi:10.1177/0146167205284004[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) by testing whether evaluative conditioning is a means to reduce negative stereotypes about Muslim and other Arab persons. Specifically, evaluative conditioning was hypothesized to lower implicit biases against Muslim and Arab persons. The FreeIAT was used to measure implicit biases. Participants in the evaluative conditioning group showed a significant lowering in implicit biases. Explicit measures of bias were not affected by the conditioning procedure.