Hating the cute kitten or loving the aggressive pit-bull: EC effects depend on CS–US relations

Evaluative conditioning (EC) refers to valence changes of initially neutral stimuli (CSs) through repeated pairings with positive or negative stimuli (USs). The current study is about the moderating role of qualifiers that specify the CS–US relation during these pairings. We show successful EC with pictures of men (CSs) and of liked/disliked animals or landscapes (USs). More importantly, the same pairings resulted in standard and reversed EC effects depending on semantic qualifier of the CS–US relation. CSs loving positive (negative) USs became more positive (negative), while CSs loathing positive (negative) USs became more negative (positive). These data favour a propositional EC account (De Houwer, 2009) over a purely associative account, as they show that it is not only relevant that CS and US are related, but how they are related.     

Attentional prioritisation of threatening information: Examining the role of the size of the attentional window

In line with most models of emotion, research has shown that threatening information receives attentional priority over neutral information. Recently, it has been suggested that the degree to which participants divide their attention across the visual field (the attentional window) may modulate the extent to which salient objects are attentionally prioritised. In the current study, participants were required to identify a target inside one of a variable number of coloured circles. One colour (Conditioned Stimulus, CS +) was fear-conditioned using an electrocutaneous stimulus at tolerance level. This search task was combined with a go/no-go task that required participants to either divide attention across the visual field to create a broad attentional window (global group), or focus their attention on the fixation point to create a narrow attentional window (local group). The results showed that only in the global group was the CS + colour prioritised over the neutral colours, indicating that a broader attentional window leads to enhanced attentional prioritisation of threat. Implications for research on attentional bias to threat are discussed.     

Possibilities and limits of mind-reading: A neurophilosophical perspective

Access to other minds once presupposed other individuals’ expressions and narrations. Today, several methods have been developed which can measure brain states relevant for assessments of mental states without 1st person overt external behavior or speech. Functional magnetic resonance imaging and trace conditioning are used clinically to identify patterns of activity in the brain that suggest the presence of consciousness in people suffering from severe consciousness disorders and methods to communicate cerebrally with patients who are motorically unable to communicate. The techniques are also used non-clinically to access subjective awareness in adults and infants. In this article we inspect technical and theoretical limits on brain–machine interface access to other minds. We argue that these techniques hold promises of important medical breakthroughs, open up new vistas of communication, and of understanding the infant mind. Yet they also give rise to ethical concerns, notably misuse as a consequence of hypes and misinterpretations.     

Retrospective studies of the origins of phobias: A review

Abstract

Studies using retrospective subject reports to investigate etiological models of fears and phobias are reviewed. It is argued that the research effort to date has been plagued by a multitude of methodological problems which bring into question the validity of the major findings. In particular, it is shown that most investigators have begun with the assumption that all phobias are indebted to some traumatic experience with the object or situation and, as a result of this assumption, have predisposed themselves to support learning-based accounts of phobia onset. Other problems, including the lack of demonstrations of adequate levels of inter-rater reliability, test-retest reliability and construct validity are also discussed. Finally, recommendations for future research are made.     

The influence of extinction and counterconditioning instructions on evaluative conditioning effects

In three experiments, we tested the influence of instructions about an allegedly upcoming extinction or counterconditioning phase on evaluative conditioning (EC) effects. After an acquisition phase in which neutral stimuli were related to positive or negative stimuli via instructions (Experiments 1 and 2a) or actual pairings (Experiment 2b), three different groups of participants were either informed that in the next phase the neutral stimuli would be presented without positive or negative stimuli (extinction instruction), that the neutral stimuli in the next phase would be paired with stimuli of the opposite valence than before (counterconditioning instruction), or received no further instructions. Afterwards, liking of the originally neutral stimuli was measured either with an evaluative rating (Experiment 1) or with an Implicit Association Test (IAT; Experiments 2a and 2b). EC was reduced in the counterconditioning condition of Experiment 1 and in the joint analysis of Experiments 2a and 2b. The extinction instruction led to a reduction of EC only in Experiment 1. Finally, whether the acquisition phase consisted of instructions about CS–US pairings (Experiment 2a) or the actual experience of CS–US pairings (Experiment 2b) did not significantly impact the observed changes in liking. Overall, our results suggest that similar mechanisms might mediate instruction- and experienced-based EC. Our results are in line with propositional models of EC but can be explained also by association formation models and dual process models of EC, provided that certain auxiliary assumptions are made.     

Psychological effects of deep-breathing: the impact of expectancy-priming

Outcome expectancy could mediate the psychological effects of exercise-related interventions, which implies that part of the psychological benefits of physical activity could be ascribed to placebo effects. In this framed field-experiment, 89 healthy participants were studied in three groups, (1) breathing-primed (deep-breathing with an exercise-related expectancy), (2) breathing-unprimed (deep-breathing with no exercise-related expectancy), and (3) control (no intervention). Deep-breathing lasted for three minutes. Before and after deep-breathing, or sitting quietly in the control group, participants completed two questionnaires assessing their positive- and negative affect (NA) and subjective well-being (WB). In contrast to the control group, both the breathing-primed and breathing-unprimed groups showed decreased NA and increased subjective WB. The breathing-primed group reported larger changes in WB than the breathing-unprimed group, in addition to also exhibiting significant increases in positive affect. These findings support the hypothesis of the work that expectations mediate the psychological effects of deep-breathing beyond the intervention’s specific effects. Therefore, future research should control for expectations related to an intervention when gauging psychological changes.     

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the valence of various scenes in which the brand is repeatedly placed on brand attitude. Direct evaluative conditioning theory suggests that pairing a brand repeatedly with various positive (negative) stimuli positively (negatively) affects brand attitude. The results of 2 experimental studies indicate that when a brand is repeatedly and prominently placed in different affective scenes of the same valence (a series of either positive or negative scenes), the affect aroused by those scenes influences explicit and implicit brand attitudes. In addition, whereas previous research found negative effects of brand prominence on brand evaluations, this study found that prominence positively moderates the affect transfer from the valence of various scenes on brand attitude. This implies that by placing the brand in various positive scenes, prominent brand placements can have a positive effect on recall and recognition and on brand attitude, which transcends the previously declared paradox of prominent placement.     

Reinforcement of vocalizations through contingent vocal imitation

Maternal vocal imitation of infant vocalizations is highly prevalent during face-to-face interactions of infants and their caregivers. Although maternal vocal imitation has been associated with later verbal development, its potentially reinforcing effect on infant vocalizations has not been explored experimentally. This study examined the reinforcing effect of maternal vocal imitation of infant vocalizations using a reversal probe BAB design. Eleven 3- to 8-month-old infants at high risk for developmental delays experienced contingent maternal vocal imitation during reinforcement conditions. Differential reinforcement of other behavior served as the control condition. The behavior of 10 infants showed evidence of a reinforcement effect. Results indicated that vocal imitations can serve to reinforce early infant vocalizations.     

A combination of Raspberry Pi and SoftEther VPN for controlling research devices via the Internet

Remote control over devices for experiments may increase the efficiency of operant research and expand the area where behavior can be studied. This article introduces a combination of Raspberry Pi^® (Pi) and SoftEther VPN^® that allows for such remote control via the Internet. The Pi is a small Linux computer with a great degree of flexibility for customization. Test results indicate that a Pi‐based interface meets the requirement for conducting operant research. SoftEther VPN^® allows for establishing an extensive private network on the Internet using a single private Wi‐Fi router. Step‐by‐step instructions are provided in the present article for setting up the Pi along with SoftEther VPN^®. Their potential for improving the way of conducting research is discussed.     

Stimulus competition in pre/post and online ratings in an evaluative learning design

Evaluative learning is said to differ from Pavlovian associative learning in that it reflects stimulus contiguity, not contingency. Thus, evaluative learning should not be subject to stimulus competition, a proposal tested in the current experiments. Participants were presented in elemental and compound training phases with pictures of shapes as CSs. Each shape/pair of shapes was followed by a picture of a happy or an angry face as the US. In Experiments 1 and 2, evaluative ratings were collected before and after the experiment, and, in Experiment 3, participants provided evaluations online. Stimulus competition was evident in all experiments confirming that evaluative learning is sensitive to stimulus contingencies.