The effects of a salient self-schema on the evaluation of proattitudinal editorials: Top-down versus bottom-up message processing

The effects of a salient self-schema on message evaluation were studied. Subjects were identified who characterized themselves using trait adjectives that reflected the prototype of either a “religious” or a “legalistic” person. Equally persuasive sets of proattitudinal messages were developed empirically using weak arguments. Half of the messages were developed to reflect a “religious” perspective on the issue (capital punishment, abortion) whereas half were developed to reflect a “legalistic” perspective on the issue. Religious and legalistic subjects were then exposed to religious or legalistic arguments supporting an equally acceptable position (e.g., eliminating capital punishment). Afterward, subjects evaluated the persuasiveness of the communication and listed their thoughts as part of a “curriculum development project.” Results suggested that subjects when exposed to a schema-relevant message arguments for a position in which they believed were more positive about the quality of the message arguments and in their cognitive responding. These data extend the heuristic value of selfschemata to the area of attitudes and suggest that cognitive responses in persuasion are subjectively rather than objectively rational.     

Attitude accessibility,attitude-behavior consistency,and the strength of the object-evaluation association

Two experiments were conducted in order to examine the accessibility of attitudes from memory as a function of the manner of attitude formation. The findings of the first experiment indicated that subjects could respond more quickly in a response-time task to inquiries about their attitudes when the attitudes were based upon direct behavioral experience with the attitude objects than when they were based upon nonbehavioral experience. It was suggested that, relative to indirect experience, behavioral experience may facilitate the attitude formation process and increase attitude accessibility once the attitude is formed. A second experiment found support for both of these notions. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency. It was suggested that the strength of the object-evaluation association is a critical determinant of accessibility, which, in turn, acts as a central factor in the process by which attitudes affect later behavior. It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.     

Understanding and appreciating metaphors

We consider three theories that have dominated discussions of metaphor. One view is that metaphors make comparisons, the basis for the comparison being the features (or categories) that the terms of the metaphor share. The second view is that metaphors involve an anomaly. The third view is that metaphors are ‘interactive’, producing a new way of seeing the terms. We propose a new theory—the domains-interaction view—that draws on elements of all three earlier views, but borrows especially from the interaction view. We consider the implications of our theory for three questions: What are metaphors? How are they understood? What makes a good metaphor? We argue that metaphors correlate two systems of concepts from different domains. The best metaphors involve two diverse domains (more distance between domains making for better metaphors) and close correspondence between the terms within those domains. We call the degree of correspondence within-domain similarity. Metaphors are interpreted in several stages: the terms of the metaphor are encoded; the domains involved are inferred; the structures to be seen as parallel are found; the correspondences between these structures are ‘mapped’ or constructed; the terms of the metaphor are compared. If the terms are not seen to match or occupy analogous roles in their different domains, then the metaphor may be reinterpreted. The evidence on all this is tentative but supports our view. We review two studies (Tourangeau and Sternberg, 1981) that support the hypothesis that distance within domain relates negatively to aptness, whereas distance between domains relates positively. Several studies on comprehension tend to disconfirm the comparison theory's notion that the tenor and vehicle necessarily share features. Tenor and vehicle also appear to have asymmetrical roles in the interpretive process.     

Communicative gestures of the hand and arm when 4-year-old sons and their mothers interact

This study investigated a wide range of communicative hand/arm gestures of 4-year-old males when interacting with their mothers. The types of gesture categories observed were in keeping with the predicted encoding ability of this aged child. Pantomimic and deictic gestures were observed in significantly greater numbers than semantic modifying and relational gestures. Although it was found that the mothers' gestural usage reflected the type of gesture categories seen in the children's group, no correlation was found between gesture usage of individual mother-child pairs.     

The demonstration of capacity limitation

The study of divided attention has produced many apparent demonstrations of “capacity limitation.” Possible ambiguities in such demonstrations are considered for three major types of experimental situation: simultaneous inputs with separate responses; choice; and classification. Two issues emerge. First, demonstrations always rest on assumptions about process set, i.e., the set of internal processes by which the task actually is performed. Alternative process sets are considered for situations of each type. Second, a demonstration of capacity limitation is made either by increasing the number of simultaneous processes, or by changing the bias between them. In either case effects unrelated to capacity limitation may influence the results. If several processes contribute to a single response, some performance decrement must accompany an increase in their number, simply through the increased overall chance for error. If the subject is biased toward one alternative in a choice or classification situation, the benefits enjoyed by this alternative may reflect not a preferential allocation of attentional capacity, but simply a willingness to decide in favor of this alternative with relatively little evidence.     

The development of linear syllogistic reasoning

Between 24 and 26 children in each of grades 3, 5, 7, 9, and 11 (with mean ages of 8.5, 10.2, 13.0, 15.0, and 16.6 years, respectively) were tested in their ability to solve linear syllogisms, problems such as “John is taller than Mary. Mary is taller than Pete. Who is tallest? John, Mary, Pete.” Response latencies and error rates decreased across grade levels and sessions. Component latencies also generally decreased with increasing age. Four alternative information-processing models were fit to the group latency data at each grade level. These models were (a) a spatial model, according to which people represent the terms of a linear syllogism in the form of a linear spatial array; (b) a linguistic model, according to which linear syllogisms are solved via inferences on functional relations represented by linguistic deep structures; (c) an algorithmic model, according to which people solve linear syllogisms by applying a series of simple, essentially mechanical steps, and (d) a mixed model, which combines selected features of the spatial and linguistic models, and adds new features of its own. The latency data supported the mixed model at each grade level, although in grade 9 the model was not the preferred one until the second session of testing.     

Distance estimates of children as a function of acquisition and response activities

Second and sixth graders (8 and 12 years of age, respectively) experienced a large-scale environment either actively or passively followed by a distance estimation task requiring either active or passive activity. Second graders were most accurate in those conditions where acquisition and response activities were congruent. These children significantly overestimated distances in the passive acquisition-active response condition. Sixth graders were equally accurate across all four experimental conditions. Results are discussed in terms of the complex interaction between acquisition factors and task demands which influence interpretations about spatial representations.