Audience reaction as a determinant of the speaker's self-persuasion

This paper tests effects of audience feedback on speaker attitudes. One hundred and seven male subjects with initial beliefs on both sides of an issue (women's role) were assigned to speak for or against their own position; then an “audience” provided one of three types of feedback (speaker was sincere, speaker was insincere, no feedback) in a 2 × 2 × 3 design. Subjects who received sincere feedback showed greater change in the direction of their speech than did those who received insincere feedback. No feedback treatments resulted in intermediate change. This sincere > no feedback > insincere ordering of means held for both pro- and counterattitudinal speakers and for both pretest attitudes. A main effect for pretest attitude was also obtained. Two additional control groups allow for a separate analysis of the effects of (1) preparing and delivering the speech, and (2) audience reaction to the speech.     

Emotional arousal and affiliation

Schachter's 1959 emotional comparison theory was criticized by Sarnoff and Zimbardo 1961, who demonstrated that there are certain kinds of emotional arousal in which isolation is preferred. The generality of the theory was restricted and the direction of affiliative behaviors in different emotional-arousal conditions was questioned. In an attempt to reconcile the opposing findings, affiliative reactions to general and specific emotional arousal were compared. General arousal, anxiety state, was experimentally induced by confronting subjects with unspecified and cognitively unclear threat which allowed undetermined modes of personal interpretations. Specific arousal was induced by replicating Sarnoff and Zimbardo's experimental procedures. As predicted, general arousal increased affiliation while specific arousal decreased it. Birth order failed to interact significantly with any variables, and did not affect affiliation.Based on present and previous findings, some generalizations about emotional comparison and affiliation were offered, and problems of studying underlying motivations for affiliation were discussed.     

Social control by adult preference in operant conditioning with children

During daily sessions four institutionalized retardates and four normal, first-grade children each played a two-choice marble dropping game while an adult experimenter sat beside and watched. When one of two colored lights was presented, two tokens were dispensed as soon as the subject dropped a marble, and when the other light was on, one token was dispensed. During choice trials that were interspersed among single-colored trials the subject was required to choose one of the two different colored holes. After the subject developed a preference for the color that earned two tokens, the experimenter stated a preference for the response that earned only one token (i.e., “I like it better when you put it into the —colored hole.”) Six of the eight subjects immediately switched to the response that earned low magnitude reinforcement when the experimenter stated his preference. Only two subjects switched back to the response that earned high magnitude reinforcement when the experimenter left the room. Subjects complied with the experimenter's preference statement regardless of whether or not it also included a negative component (i.e., what the experimenter did not like). There were no systematic differences between mentally retarded and normal subjects.     

Some processes in children's comprehension of linguistically and visually depicted relationships

A type of paired-associate task was given to 64 kindergarteners and 64 fifth-graders. In four conditions both linguistic and pictorial stimuli were presented simultaneously. In one condition, both a linguistic and pictorial relationship between two objects was depicted; in a second, only the linguistic aspect of the stimuli depicted a relationship; in the third condition, only the picture was relational; and in the fourth, neither the sentences nor the pictures portrayed a relationship between the objects. The results indicate that a relationship in both modes facilitated recall more than the presentation of a relationship in only one mode. A relationship in either mode enhanced recall more than no relationship at all. There were general significant age and IQ effects. The results are interpreted as favoring a duo-system model, with both representation and comprehension occurring within the context of relatively independent systems.     

Effective list length and part-whole transfer in first-graders' multitrial free recall

First-gradens' multitrial free recall shows an effective list-length (ELL) effect: an initial recall gain followed by a constant output level that fluctuates in item content. The part-whole transfer paradigm was used to investigate ELL. The ELL effect occurred in whole-list learning regardless of whether the prior task consisted of relevant practice, irrelevant practice, or an unrelated task. Relevant part-list learning resulted in positive transfer which declined from a high to a marginal level over the course of whole-list learning. Other analyses indicated a general deficit in the use of strategies. A response-strength model was used to explain the ELL effect and the transfer results.     

Children's interpretation of adult nonreaction: A trial-by-trial self-report assessment and evidence for contrast effects in an observational context

The study investigated children's interpretation of blank reaction (nonreaction) from one adult to another as a function of its pairing with positive or negative overt feedback. Each child watched through a one-way mirror as an evaluating adult provided feedback to a second adult who was performing on a two-choice discrimination task. After six initial blank reaction trials, children observed one of four types of feedback combinations over 60 experimental trials: (a) right feedback on some trials and blank reactions on others, (b) wrong feedback on some trials and blank reactions on others, (c) right, wrong, and nonreaction on different trials, or (d) nonreaction on all trials. There was little evidence that children consistently interpreted blank reaction as meaning right independent of feedback combination. In contrast, in the Right-Blank and Wrong-Blank feedback combinations, children interpreted blank as meaning the opposite of the overt feedback it was paired with on over two-thirds of the trials, with no sex differences or test anxiety effects.     

Order effects in Rokeach's Value Survey

Two-hundred-twelve sociology students completed a version of Rokeach's Value Survey in which the presentation order of the values was randomized. Each respondent received a unique randomization pattern. Spearman's correlations were computed between the presentation order and the order of ranking done by the respondent. The magnitude of the correlations obtained was such that the amount of bias created by presentation order was sufficiently small as to suggest that order effects are not a problem in the instrument.     

Association and affect as determinants of displaced aggression

Subjects were angered by an instigator and then given a choice of two targets of aggression: one was a friend of the anger instigator and the other not. In addition, subjects were given a choice of more versus less intense aggression against these two targets. Angered subjects chose to give more intense aggression—regardless of whether the target was associated with the anger instigator. Thus, release of affect (opportunity to aggress intensely) predominated over association as a determinant of displacement.     

Brutality of assault in political cartoons affecting humor appreciation

Political cartoons depicting a presidential candidate undergoing an aggressive assault were manipulated to assess the effect on humor appreciation of variations in the degree of brutality of the aggressive tactics (minimal, intermediate, extreme). The identity of the depicted candidate (Richard Nixon vs George McGovern) was also manipulated. Humor-appreciation ratings were given to these cartoons by student subjects during the week preceding the 1972 presidential elections. Attitudes toward the depicted candidates were assessed in a postexperimental questionnaire. Neither degree of brutality nor affect toward the victim exerted a significant main effect, but a significant transverse interaction between the two variables was observed. When the assault involved minimal levels of brutality, the victimization of a rejected candidate was appreciated significantly more than that of a favored one; when intermediate levels of brutality were depicted, assaults against rejected candidates did not differ appreciably from attacks upon favored candidates in the level of mirth they elicited; when the brutality was extreme, aggression against rejected candidates was appreciated less than assaults against favored candidates, although nonsignificantly so. Of the various theoretical notions which were advanced to predict the results, a rationale involving the decoder's motivation to favor or object to the manner in which the aggressive agent is characterized as well as his motivation to enjoy or dislike the communication's projected outcome was considered to account best for the findings.     

Classroom behavior inventory: Factor verification

Sixty-nine second grade suburban children were rated by three teachers using a classroom behavior inventory. Factor analysis was performed to test the a priori structure of the instrument. The 18-item inventory was analyzed on three factors: Task-Oriented vs Distractibility, Extroversion vs Introversion, and Considerateness vs Hostility. The three factors loaded perfectly according to the a priori design. The need for further investigations concerning the reliability and a comparison of the rating scale with objective observations is indicated.