The Contribution of Attention to the Right Visual Field Advantage for Word Recognition

Perceptual asymmetries have been explained by structural, attentional bias and attentional advantage models. Structural models focus on asymmetries in the physical access information has to the hemispheres, whereas attentional models focus on asymmetries in the operation of attentional processes. A series of experiments was conducted to assess the contribution of attentional mechanisms to the right visual field (RVF) advantage found for word recognition. Valid, invalid and neutral peripheral cues were presented at a variety of stimulus onset asynchronies to manipulate spatial attention. Results indicated a significant RVF advantage and cueing effect. The effect of the cue was stronger for the left visual field than the RVF. This interaction supports the attentional advantage model which suggests that the left hemisphere requires less attention to process words. The attentional asymmetry is interpreted in terms of the different word processing styles used by the left and right hemispheres. These results have ramifications for the methodology used in divided visual field research and the interpretation of this research.     

An application of visual interactive goal programming: a case in vendor selection decisions

This article presents the vendor selection problem of the hydraulic pump division of a US original equipment manufacturing company. The division wants to identify appropriate vendors and allocate purchase orders among them while minimizing product acquisition costs and maximizing total product quality and delivery reliability. Visual interactive goal programming is used as a multi‐criteria decision analysis tool. Interaction with decision makers during the model building and solution process, and implications are discussed. Copyright © 1999 John Wiley & Sons, Ltd.