对环保行为的心理学解读——规范焦点理论述评

社会规范对个体行为的影响常被低估.通过将社会规范区分为描述性规范和命令性规范,并强调注意焦点的作用,规范焦点理论重新强调了社会规范的重要作用.根据规范焦点理论,不同类型的社会规范有不同的作用,恰当地使用相应的社会规范信息对环保行为进行干预,可以减少乱丢垃圾、促进垃圾分类,改善节能、节约和保护资源等行为.立足于环保应用,总结了运用这种既科学又省力的措施时应注意的问题.最后,从文化差异和我国社会现阶段特征两个方面,论述了规范焦点理论及其所倡导的措施对我国环保工作的适用性.     

Frequency and predictability effects in eye fixations for skilled and less-skilled deaf readers

The illiteracy rate in the deaf population has been alarmingly high for several decades, despite the fact that deaf children go through the standard stages of schooling. Much research addressing this issue has focused on word-level processes, but in the recent years, little research has focused on sentence-levels processes. Previous research (Fischler, 1985) investigated word integration within context in college-level deaf and hearing readers in a lexical decision task following incomplete sentences with targets that were congruous or incongruous relative to the preceding context; it was found that deaf readers, as a group, were more dependent on contextual information than their hearing counterparts. The present experiment extended Fischler's results and investigated the relationship between frequency, predictability, and reading skill in skilled hearing, skilled deaf, and less-skilled deaf readers. Results suggest that only less-skilled deaf readers, and not all deaf readers, rely more on contextual cues to boost word processing. Additionally, early effects of frequency and predictability were found for all three groups of readers, without any evidence for an interaction between frequency and predictability.     

Unsegmented text delays word identification: Evidence from a survival analysis of fixation durations

The present study employed distributional analyses of fixation times to examine the impact of removing spaces between words during reading. Specifically, we presented high and low frequency target words in a normal text condition that contained spaces (e.g., “John decided to sell the table in the garage sale”) and in an unsegmented text condition that contained random numbers instead of spaces (e.g., “John4decided8to5sell9the7table2in3the9garage6sale”). The unsegmented text condition produced larger word frequency effects relative to the normal text condition for the gaze duration and total time measures (for similar findings, see Rayner, Fischer, & Pollatsek, 1998), which indicates that removing spaces can impact the word identification stage of reading. To further examine the effect of spacing on word identification, we used distributional analyses of first-fixation durations to contrast the time course of word frequency effects in the normal versus the unsegmented text conditions. In replication of prior findings (Reingold, Reichle, Glaholt, & Sheridan, 2012; Staub, White, Drieghe, Hollway, & Rayner, 2010), ex-Gaussian fitting revealed that the word frequency variable impacted both the shift and the skew of the distributions, and this pattern of results occurred for both the normal and unsegmented text conditions. In addition, a survival analysis technique revealed a later time course of word frequency effects in the unsegmented relative to the normal condition, such that the earliest discernible influence of word frequency was 112 ms from the start of fixation in the normal text condition, and 152 ms in the unsegmented text condition. This delay in the temporal onset of word frequency effects in the unsegmented text condition strongly suggests that removing spaces delays the word identification stage of reading. Possible underlying mechanisms are discussed, including lateral masking and word segmentation.     

Means or outcomes? Goal orientation predicts process and outcome focus

Previous research has demonstrated that the representation of goals primarily in terms of means (process focus) compared to outcomes of goal pursuit (outcome focus) increases across the lifespan. Nothing is known, however, about the processes underlying this age-related difference. The current study investigates age-related differences in growth and maintenance orientation as one of the factors contributing to age-related differences in goal focus. A self-report study (N = 123, 18 to 82 years, M = 48.59) presents first evidence that process focus is predicted by maintenance goal orientation, whereas outcome focus is predicted by growth goal orientation. Moreover, maintenance goal orientation mediates the positive association of age and process focus. Results are discussed taking a functional perspective of the role of goal orientation in age-related differences in goal focus.     

Invariance on a reading comprehension test in European Portuguese: A differential item functioning analysis between students from rural and urban areas

The aim of this study was to determine whether the items from a reading comprehension test in European Portuguese function differently across students from rural and urban areas, which biases the test validity and the equity in assessment. The sample was composed of 653 students from second, third and fourth grades. The presence of differential item functioning (DIF) was analysed using logistic regression and the Mantel–Haenszel procedure. Although 17 items were flagged with DIF, only five items showed non-negligible DIF in all effect-size measures. The evidence of invariance across students with rural or urban backgrounds for most of the items supports the validity of the test though the five identified items should be further investigated.     

Visual experience is not necessary for efficient survey spatial cognition: Evidence from blindness

This study investigated whether the lack of visual experience affects the ability to create spatial inferential representations of the survey type. We compared the performance of persons with congenital blindness and that of blindfolded sighted persons on four survey representation-based tasks (Experiment 1). Results showed that persons with blindness performed better than blindfolded sighted controls. We repeated the same tests introducing a third group of persons with late blindness (Experiment 2). This last group performed better than blindfolded sighted participants, whereas differences between participants with late and congenital blindness were nonsignificant. The present findings are compatible with results of other studies, which found that when visual perception is lacking, skill in gathering environmental spatial information provided by nonvisual modalities may contribute to a proper spatial encoding. It is concluded that, although it cannot be asserted that total lack of visual experience incurs no cost, our findings are further evidence that visual experience is not a necessary condition for the development of spatial inferential complex representations.     

Orthographic facilitation in oral vocabulary acquisition

An experiment investigated whether exposure to orthography facilitates oral vocabulary learning. A total of 58 typically developing children aged 8–9 years were taught 12 nonwords. Children were trained to associate novel phonological forms with pictures of novel objects. Pictures were used as referents to represent novel word meanings. For half of the nonwords children were additionally exposed to orthography, although they were not alerted to its presence, nor were they instructed to use it. After this training phase a nonword–picture matching posttest was used to assess learning of nonword meaning, and a spelling posttest was used to assess learning of nonword orthography. Children showed robust learning for novel spelling patterns after incidental exposure to orthography. Further, we observed stronger learning for nonword–referent pairings trained with orthography. The degree of orthographic facilitation observed in posttests was related to children's reading levels, with more advanced readers showing more benefit from the presence of orthography.     

Learning To Read Words

The ease with which we process the written word belies its complexities and makes it easy to forget that it is a highly skilled behaviour and one that takes time to master. In this paper, I argue that our ability to read words has its roots in our capacity for language. Good progress has been made towards understanding how children discover the systematic relationship between speech sounds and the letters used to represents those sounds, very early in reading development. However, we understand much less about how beginning readers become skilled readers. To understand this, I argue that it is important to view the visual word recognition system within the context of a broader language system, one that incorporates a rich network of semantic and episodic knowledge.     

There goes the neighbourhood: Contextual control over the breadth of lexical activation when reading aloud

There are currently two computational accounts of how the time to read pseudohomophones (like BRANE) and their nonword controls (like FRANE) varies with changes in context. In Reynolds and Besner's (2005) account, readers vary the breadth of lexical activation in response to changes in context. A competing account proposed by Kwantes and Marmurek (2007 Kwantes, P. and Marmurek, H. 2007. Controlling lexical contributions to the reading of pseudohomophones. Psychonomic Bulletin & Review, 14: 373–378. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) and independently by Perry, Ziegler, and Zorzi (2007 Perry, C., Ziegler, J. C. and Zorzi, M. 2007. Nested incremental modeling in the development of computational theories: The CDP+ model of reading aloud. Psychological Review, 114: 273–315. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) has readers varying their response criterion in response to changes in context. The present work adjudicates between these two accounts by examining how the effect of neighbourhood density changes as a function of list context when reading pseudohomophones aloud. The results of an experiment and simulations from a leading computational model support the lexical breadth account, but are inconsistent with the response criterion account.     

Homophonic context effects when naming Japanese kanji: evidence for processing costs?

The current study investigated the effects of phonologically related context pictures on the naming latencies of target words in Japanese and Chinese. Reading bare words in alphabetic languages has been shown to be rather immune to effects of context stimuli, even when these stimuli are presented in advance of the target word (e.g., Glaser & Düngelhoff, 1984 Glaser, W. R. and Düngelhoff, F. J. 1984. The time course of picture–word interference. Journal of Experimental Psychology: Human Perception and Performance, 10: 640–654. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]; Roelofs, 2003 Roelofs, A. 2003. Goal-referenced selection of verbal action: Modeling attentional control in the Stroop task. Psychological Review, 110: 88–125. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]). However, recently, semantic context effects of distractor pictures on the naming latencies of Japanese kanji (but not Chinese hànzì) words have been observed (Verdonschot, La Heij, & Schiller, 2010 Verdonschot, R. G., La Heij, W. and Schiller, N. O. 2010. Semantic context effects when naming Japanese kanji, but not Chinese hànzì. Cognition, 115: 512–518. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]). In the present study, we further investigated this issue using phonologically related (i.e., homophonic) context pictures when naming target words in either Chinese or Japanese. We found that pronouncing bare nouns in Japanese is sensitive to phonologically related context pictures, whereas this is not the case in Chinese. The difference between these two languages is attributed to processing costs caused by multiple pronunciations for Japanese kanji.