Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice

In this paper, consumers' choice of brand constellations (eg Big Mac and Coke at McDonald's) are investigated by examining the roles of individual brands. The author proposes that marketers need to look beyond perceived fit between brands within a brand constellation. Therefore, this paper explores empirically how individual brand evaluations at product level and at brand level affect brand constellation choice. It is shown that brands do not have to be equally attractive in order to be included in brand constellations. For instance, a weak brand may complement a strong brand. Theoretical and marketing implications are discussed. Copyright © 2005 John Wiley & Sons, Ltd.     

Improving Public Perception of Behavior Analysis

The potential impact of behavior analysis is limited by the public’s dim awareness of the field. The mass media rarely cover behavior analysis, other than to echo inaccurate negative stereotypes about control and punishment. The media instead play up appealing but less-evidence-based approaches to problems, a key example being the touting of dubious diets over behavioral approaches to losing excess weight. These sorts of claims distort or skirt scientific evidence, undercutting the fidelity of behavior analysis to scientific rigor. Strategies for better connecting behavior analysis with the public might include reframing the field’s techniques and principles in friendlier, more resonant form; pushing direct outcome comparisons between behavior analysis and its rivals in simple terms; and playing up the “warm and fuzzy” side of behavior analysis.     

Resistance to yielding and the expectation of cooperative future interaction in negotiation

The expectation of cooperative future interaction (ECFI) encouraged especially high joint benefit (the total of the two bargainers' individual outcomes) when resistance to yielding was high, but especially low joint benefit when resistance to yielding was low. Process data suggest that this finding can be explained as follows: When resistance to yielding is high, ECFI encourages problem solving and reduced contentious behavior; when resistance to yielding is low, ECFI encourages a collapse of aspirations. The results support Filley's (1975) dualconcern model and cast doubt on Deutsch's (1973) blanket assertion that a cooperative process leads to constructive conflict resolution.     

Schizotypal personality traits and attitudes towards Hinduism among Balinese Hindus

The study explored the relationship between schizotypal personality traits and attitude of Hindus towards their faith. A total of 309 Balinese Hindus responded to the Santosh–Francis Scale of Attitude towards Hinduism, the Schizotypal Personality Questionnaire Brief, and a number of external indicators and religious practices. Attitude towards Hinduism, frequency of prayer, and temple attendance had a rather weak positive relationship with each other, while prayer behaviour exhibited negative low-to-moderate relationships with schizotypal traits. A hierarchical multiple linear regression model identified the disorganised elements of schizotypy as the primary predictor of the attitude towards Hinduism. Finally, age showed negative associations with schizotypy and positive ones with Hinduism, while women were less schizotypal and had more positive attitude towards their faith than men. These findings suggest the presence of both underlying cross-faith elements and the strong influence of faith- and culture-specific forces on the relationship between religiosity and schizotypy.     

防艾宣传大学生对艾滋病患者的内隐态度与交往意愿

目的：探讨大学生防艾宣传者对艾滋病患者的内隐态度。方法：采用自编大学生与艾滋病患者交往意愿调查问卷,通过测量获得对艾滋病患者有较高交往意愿的防艾宣传者100名,并随机抽取其中30名作为实验被试,完成了两组内隐联想测验（IAT）。结果：当艾滋病相关词与普通正性词相联以及非艾滋类乙型传染病与普通负性词相联时,其平均反应时低于艾滋病与一般消极性词相联及非艾滋类乙型传染病与普通正性词相联时的反应时;当艾滋病相关词与正性人际词相联以及非艾滋类乙型传染病与负性人际词相联时,其平均反应时与艾滋病和负性人际词相联及非艾滋类乙型传染病与正性人际词相联时的反应时无统计学意义的差异。结论：大学生防艾宣传者对各类传染病患者的内隐交往意愿处于同一水平,但相对于非艾滋类乙型传染病而言,其对艾滋病患者的消极厌恶水平较低。