When what is said is important: A comparison of expert and attractive sources

Ninety-eight female subjects were presented with a statement made by an attractive or an expert source suggesting that people should sleep less than the usual eight hours. For approximately half of the subjects the source gave a simple statement of opinion, for the other half six separate supporting arguments were also presented. As predicted the manipulation of number of arguments provided had more influence on the effectiveness of the expert than the attractive source. Results were interpreted as supporting the hypothesis that quite different dynamics underly the persuasive power of attractive and expert individuals.     

Attributions of causality and reactions to uncontrollable outcomes

The experiment tested the hypothesis that the stress experienced by a person who is unable to control aversive stimulation is not a function of lack of control per se, but of the attribution of causality that (s)he makes for failure to exert control. Subjects were given a problem-solving task, and were told that they could prevent aversive noise bursts by correctly solving the problems. Subjects then received false feedback that they had done either well or poorly on the problems. In addition, failing subjects received information that led them to attribute their performance either to their own lack of ability or to situational factors (task difficulty). Subjects who attributed their failure to their own incompetence felt considerably more stress than subjects who made situational attributions. In fact, the latter subjects experienced no more stress than subjects who were successful in controlling the stimulation. Surprisingly, subjects whose attributions for performance led them to feel personally incompetent performed better than the remaining subjects both on problems administered in the same situation, and on problems administered in a new and different situation. The implications of the results for future helplessness studies and for the learned helplessness model were discussed.     

Effect of donor resources on recipient self-esteem and self-help

A 2 (aid vs no aid) × 2 (high vs low resource potential donor) between subjects design tested the effects of aid and donor resources on recipient self-perceptions and subsequent self-help behavior. The results were characterized by interactions between the two factors. Subjects who received aid from a low resource donor perceived themselves more positively and engaged in less self-help than subjects in the no-aid low resource potential donor condition. In contrast, subjects who received aid from a high resource donor perceived themselves less positively and tended to engage in more self-help behavior than subjects in the no-aid high resource potential donor condition. The relationship between threat to self-esteem inherent in aid and subsequent self-help is discussed in terms of self-esteem theory.     

Stigma,staring, and discomfort: A novel-stimulus hypothesis

Three experiments were conducted in order to assess the validity of the novel-stimulus hypothesis as an explanation for why people who are physically different (i.e., novel) are avoided. The hypothesis states that avoidance is mediated by conflict over a desire to stare at novel stimuli and a desire to adhere to a norm against staring when the novel stimulus is another person. In the first two field experiments, subjects viewed photographs of novel (handicapped or pregnant) and familiar (physically normal) people under conditions where staring was sanctioned or not. It was found that staring increased with novelty when staring was unobserved (sanctioned); however, the reverse obtained when an observer was present. In the third experiment, subjects interacted with a crippled, pregnant, or physically normal partner. Half of the subjects were first given the opportunity to observe their partner through a one-way mirror. The reduction in stimulus novelty for this group resulted in reduced avoidance. The question of whether such avoidance of the disabled results from feelings of dislike or disgust as previously suggested, or from discomfort created by novelty, is discussed.     

Using conjoint-measurement models to investigate a theory about probabilistic information processing

A theory of how opinions are formed and revised on the basis of probabilistic evidence is presented. The decision maker is viewed as a limited information processor who attends to the dimensions of a sample of equivocal information in a sequential fashion, beginning with the most salient dimension and continuing in decreasing order of salience. The contribution of each dimension level to the final opinion depends on the strength of association between that level and each of the two hypotheses under consideration. This theory is represented formally as an additive-difference model, various special cases of which correspond to other algebraic models in the literature. Two of the special cases were empirically investigated under varying levels of experience and payoffs, using the techniques of conjoint-measurement theory and ordinal data from individual subjects. The data provided reasonably good support for the models under all conditions investigated, and in addition showed interesting effects on salience and on processing of the independent variables.     

A neural activity interpretation of luminance effects on infant pattern preferences

Visual pattern preferences were established for 9- and 13-week-old infants (N = 96) using stimuli varying in contour density presented either at a low, moderate, or high luminance level. Age differences in the maximally preferred patterns across stimuli and luminance levels indicated that luminance interacts with contour density in determining stimulus preference functions for a given age. A neural activation model based on synchronous neural activity was advanced to describe these results.     

The effect of anxiety,reinforcement, and intelligence on the learning of a difficult task

The effects of anxiety, reinforcement, and intelligence were studied on the learning of a difficult task (paired associates with 1% association values) in 252 subjects studying in class IX in Chandigarh schools (mean age, 14.7 years). A 2 × 3 × 3 factorial design was used with two anxiety groups (high and low), three reinforcement conditions (praise, reproof, and praise + reproof), and three levels of intelligence (high, middle, and low). In general, the results were in line with the Sarasonian theoretical framework that anxiety shows its debilitating effects under certain conditions, but not all. At upper levels of intelligence, neither anxiety nor reinforcement was found significant. At lower levels of intelligence, anxiety was found to interfere with learning under all the reinforcement conditions. It was found further that the most affected group was the middle intelligencehigh anxiety group. This group performed better under praise than under praise + reproof and reproof alone.     

Information extraction during visual search: A developmental progression

Five developmental experiments examine the role of context in visual search. Experiments I and II presented either lists or paragraphs that were either in meaningful context or scrambled. Results showed a significant interaction of these variables. Experiment II examined within-item context or predictability and replicated and extended the work of Brand (1971) and Ingling (1972). Experiments IV and V examined search through lists of various widths; results showed a significant interaction of Grade × Position × Width reflecting the different perceptual spans of children and adults. Although these were search tasks, appropriate comparisons between list and paragraph performance were made allowing interpretations of the results to be supportive of a model of reading in which meaningfulness, predictability, and peripheral vision play critical roles.