Effects of sexual versus fear arousal on alcohol consumption in college males

To compare the effects of pleasant and aversive arousal on alcohol consumption, 18 male undergraduates had three weekly sessions to separately view erotic, mutilation or neutral slides in a simulated memory experiment. Following exposure to the slides, they received access to alcoholic and nonalcoholic beverages, which were presented to half the subjects in a taste rating task, and to half as the result of engaging in an operant lever-press task. Subjects believed these tasks to be distractors during a purported retention interval. Self-report instruments and basal skin conductance confirmed the success of the affective manipulations. However, only the subjects using the taste task after viewing erotic slides significantly increased alcohol consumption. These results question a tension reduction model of drinking and qualify the contribution of autonomic arousal to motivation for drinking.     

Fear of success,sex role attitudes,and career salience and anxiety levels of college women

This study examined, for 99 female undergraduate students, both the relationship between fear of success, sex role attitudes, and career salience, and the relationship between fear of success, career salience, and trait anxiety. Fear of success was assessed using the Fear of Success Scale, while sex role attitudes were assessed using the Attitudes towards Women Scale. Career Salience was measured by the Career Salience Scale, and trait anxiety was assessed by the trait subscale of the State-Trait Anxiety Inventory. The results indicated that fear of success and sex-role attitudes, in combination, significantly predicted the level of career salience in a multiple regression analysis. The women higher in fear of success and more traditional tended to be lower in career salience. Trait anxiety levels of women did not differ significantly as a function of fear of success, career salience, or the combination of the two.     

Effect of list length on recall after dichotomous visual presentation

A visual analogue of an auditory dichotic listening experiment was carried out using what may be termed dichotomous visual presentation of lists of either three or four stimuli. Each stimulus consisted of several identical letters which were arranged so as to form the outline of a second, large letter. Subjects attended to either the small or large letters, and recalled either the attended or unattended letters first. It was found that the results for the three-stimulus and four-stimulus lists differed substantially; they were interpreted as consistent with the model of short-term memory proposed by Broadbent (1975).     

Channel capacity and processing of modality specific information

The synthesis model, designed to explain effects of modality specific information on retention, is presented and tested. The model encompasses qualitative and quantitative components. The qualitative characteristics reflect the physiological properties of the auditory and visual channels. Three parameters are assumed to affect the quantitative efficiency of the channels. Each channel is assumed to have a certain capacity, and processing of information in the channels is determined by situational demands. Furthermore, processing in a channel is regarded as superficial. Increased allocation of processing to the superficial level was manipulated by the use of modality specific distractors and conditions of ‘supracapacity load’. Transformation of information from the visual to the auditory channel was controlled by the use of one mixed-mode and one single-mode experiment. Thirty subjects participated in the mixed-mode experiment and 60 in the single-mode experiment. Both experiments employed an identical distraction task, intervening presentation and free recall of the to-be-remembered items. The results confirmed the predictions of (a) modality specific distraction, (b) supracapacity performance decrement, (c) a larger distraction effect for the auditory channel and (d) transformation effects in the single-mode experiment.