Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims

We introduce symbolic sequence effects—the consequences of whether the sequence of the initial letters of a pair of words (e.g., a word representing a putative cause and another word representing a putative effect) conforms to the structure of symbolic sequences that are stored in the mind as overlearned natural language traces (“natural sequence”). We synthesize insights from psychophysics as well as numerical and natural language symbolic representations to demonstrate that consumers are able to unconsciously perceive the mere sequence of symbols contained in a brand claim, and that this sequence information influences judgments of truth. Across three experiments, we showed that when a brand claim is structured in a way that is consistent with the natural sequence of symbols (“A causes B” rather than “B causes A”), people experience feelings of sequential fluency, which in turn influences judgments of truth. This occurs despite the inability of participants to attribute the true source of the feelings. Our results suggest that carefully designed brand claims are likely to benefit from this natural sequencing. These findings provide important contributions to the literatures on processing fluency, branding, and advertising. These findings also have sobering societal implications and warn that fake news might be more persuasive if the perpetrators understand symbolic sequencing techniques.     

认知负荷取向下基于记忆-反应冲突的欺骗检测

欺骗检测一直是心理学的重要研究问题。基于欺骗理论的认知视角, 研究者提出欺骗检测的认知负荷取向。采用隐瞒信息测试这一测谎范式, 通过操纵认知负荷影响个体在虚假反应时的记忆-反应冲突解决过程, 考察增加认知负荷对欺骗检测的影响, 以期更好地揭示欺骗检测的认知机制。在此基础上, 以普通人群和犯罪嫌疑人为被试探查基于记忆-反应冲突的欺骗检测的行为和生理指标, 并根据获得的行为和生理指标, 采用机器学习方法进行建模, 预测个体的欺骗行为。研究结果将服务于司法、安防和人际交往等领域的欺骗检测。     

欺骗识别的准确率：影响因素与提高途径

欺骗是一种常见的社会现象,通过观察他人的行为表现识别欺骗则是人们的一项重要能力。研究表明,人们的欺骗识别能力仅仅略微高于随机水平。本文关注基于行为线索的欺骗识别研究。首先,介绍欺骗识别的准确率;然后,结合Brunswik的透镜模型从欺骗线索的有效性和欺骗线索的利用两方面分析识别准确率的影响因素;并在此基础上探讨了提高识别准确率的途径。最后,对未来可能的研究方向进行展望。     

翻转教学法对高中生认知负荷及学习成绩的影响

采用不等组实验组、控制组前测后测的准实验设计,探讨了翻转课堂背景下翻转教学法对高中生认知负荷及学习成绩的影响。结果发现：（1）翻转教学法能有效降低高中生的内在认知负荷,提高其学习成绩与学习效率;（2）翻转课堂背景下,高中生的认知负荷存在知识反转效应,即高成绩者的收益低于低成绩者。结果提示,翻转课堂取得优异学习效果的心理机制在于通过有效降低学习者的内在认知负荷而影响其学习成绩;同时,翻转教学法的运用过程中须考虑学习者认知负荷的变化及学习效率,其对所有的学习者不是同等有效的。     

注意在短时距估计中的作用

注意一直是时间知觉研究的一个重要问题。本文综述了研究已经取得一些较为一致的结果：在双任务程序中对时间任务的注意越多,时距估计越准确;在单一任务中对目标刺激的时间属性注意越多,对该刺激的持续时距估计越准确;在时间导向任务中,个体可以有效地、主动把注意导向未来的某段时距,那么将对出现在那个时刻的刺激做出更好的反应。最后,讨论了现有研究中存在的、以及今后研究中需要着重考虑的问题。     

不同信息负荷下注意选择性研究

本实验利用双侧视野的追随程序,把外显测验和内隐测验技术结合起来,对注意的选择性进行研究。实验结果显示。在低信息负荷和中信息负荷的时候,对追随视野的追踪没有抑制对非追随视野的认知加工,两侧视野中进行高级认知加工的信息没有显著差别,这符合反应选择的观点;在信息负荷较高而发生超载的时候,对追随视野的追踪抑制了对非追随视野的认知加工,两侧视野中进行高级认知加工的信息达到显著差别,这符合知觉选择的观点。有关知觉选择和反应选择的争论,在不同信息负荷水平这个框架内得到了有效地解决。     

The development of strategy use in elementary school children: working memory and individual differences

The current study tested the development of working memory involvement in children's arithmetic strategy selection and strategy efficiency. To this end, an experiment in which the dual-task method and the choice/no-choice method were combined was administered to 10- to 12-year-olds. Working memory was needed in retrieval, transformation, and counting strategies, but the ratio between available working memory resources and arithmetic task demands changed across development. More frequent retrieval use, more efficient memory retrieval, and more efficient counting processes reduced the working memory requirements. Strategy efficiency and strategy selection were also modified by individual differences such as processing speed, arithmetic skill, gender, and math anxiety. Short-term memory capacity, in contrast, was not related to children's strategy selection or strategy efficiency.     

Speech Planning at Turn Transitions in Dialog Is Associated With Increased Processing Load

Speech planning is a sophisticated process. In dialog, it regularly starts in overlap with an incoming turn by a conversation partner. We show that planning spoken responses in overlap with incoming turns is associated with higher processing load than planning in silence. In a dialogic experiment, participants took turns with a confederate describing lists of objects. The confederate’s utterances (to which participants responded) were pre‐recorded and varied in whether they ended in a verb or an object noun and whether this ending was predictable or not. We found that response planning in overlap with sentence‐final verbs evokes larger task‐evoked pupillary responses, while end predictability had no effect. This finding indicates that planning in overlap leads to higher processing load for next speakers in dialog and that next speakers do not proactively modulate the time course of their response planning based on their predictions of turn endings. The turn‐taking system exerts pressure on the language processing system by pushing speakers to plan in overlap despite the ensuing increase in processing load.     

The effects of cognitive load on attention control in subclinical anxiety and generalised anxiety disorder

Poor regulation of emotions may involve impaired attention control. In the current paper, we report the results of two studies examining the interaction of anxiety, attention control and cognitive load. In Study I, using a performance-based task to assess attention control, we examined whether anxiety is associated with impaired attention control, and whether these effects are influenced by working memory load. In Study II, we examined these effects in patients with a diagnosis of generalised anxiety disorder (GAD) compared to non-anxious control (NAC) participants. Results of Study I showed that high anxiety was associated with increased attention control, that is decreased interference from distractors, but only under high cognitive load. These results were replicated in Study II such that individuals with GAD showed increased attention control relative to NACs, but only under high cognitive load. These results help clarify previous predictions regarding the effect of anxiety on attention control.     

Example-based learning: New theoretical perspectives and use-inspired advances to a contemporary instructional approach

Decades of research has shown that example-based learning is an effective instructional strategy for learning new skills. The field of learning from examples is seeing a shift in focus towards more innovative and use-inspired research, in part because the use of examples for informal and formal learning purposes has mushroomed. This special issue comprises a set of eight papers in which students learned a procedural skill from worked examples or modeling examples. Each study characterizes a recent development towards more innovative example-based learning research. These developments are: (a) the integration of social-cognitive and cognitive example research, (b) the integration of example-based learning and analogical reasoning research, (c) the extension of traditional Cognitive Load Theory effects, (d) a greater focus on learning from (productive) errors, and (e) more research on individual differences. This special issue concludes with insightful commentary articles written by Prof. Dr. Katharina Scheiter and Prof. Dr. Richard Mayer.