改革开放以来我国媒介伦理的研究及其反思

改革开放以来,随着传播学研究的深入开展,媒介伦理学的研究也取得了相当的成就。学者们重点研究了传媒伦理的基本理论、实践中的问题与冲突、以及提高传媒伦理建设水平的措施等问题,也有少数学者就媒介伦理的功能、媒介伦理与和谐社会建构、媒介伦理的研究历史作了尝试性的探讨。但也应该看到较之医学伦理等其他分支伦理学的研究,媒介伦理学的研究依然处于起步阶段,还存在诸多的研究空白。     

Creating a qualitative typology of electric vehicle driving: EV journey-making mapped in a chronological framework

‘Range anxiety’ is considered a barrier to market acceptance of electric vehicles (EVs), but perceptions of inadequate recharging infrastructure and limited battery range may be part of a more complex set of consumer concerns; experiences and practices of existing EV drivers – with reference to wider transport and energy systems – need to be understood in greater detail. Qualitative material from semi-structured interviews [n = 88] is used to formulate a chronological Typology of Electric Vehicle Driving which synthesises drivers’ decisions, actions and dynamic considerations before, during and after a journey. The typology outlines and tabulates spatio-temporal elements specific to driving an EV; describes adaptations and compromises in household routines and travel habits; draws out how or when drivers engage with external digital information sources – i.e. smartphone apps, social media – during journey-making; plots their intervention in behavioural changes; and could inform development of infrastructure, tools or services, policy or interventions to support EV uptake.     

Trusting the Media? TV News as a Source of Knowledge

Abstract

Why do we trust TV news? What reasons might support a recipient’s assessment of the trustworthiness of this kind of information? This paper presents a veritistic analysis of the epistemic practice of news production and communication. The topic is approached by discussing a detailed case study, namely the characteristics of the most popular German news programme, called the ‘Tagesschau’. It will be shown that a veritistic analysis can indeed provide a recipient with relevant reasons to consider when pondering on the trustworthiness of sources of information. Moreover, it will turn out that these reasons are part of what recipients might gather from media literacy.     

Holy piracy: Kopimism,the sacralisation of information,and the legitimating power of religion

Kopimism is a new religious movement predicated on, and revolving around, the assertion and belief that information is inherently sacred and needs to be copied and shared. Adherents to this Swedish-born religious movement have persisted in small pockets of devout communities around the world for almost a decade. This paper outlines a rudimentary and general sketch of the Kopimist worldview, its basic aims and its place within the contemporary religious landscape. In the latter part of this analysis, particular attention is given to the movement’s claim that it is not simply a sacralisation of political ideals – pirate politics, in particular – but that it maintains a distinct worldview and ethical system based on the notion that information – the foundation of everything – is itself divine. ‘Religion’ as a legitimating categorical force and the sociocultural conditions that engender new religious movements are also considered alongside the movement’s history and development.     

Tap,swipe, and build: Parental spatial input during iPad® and toy play

Despite the increase in the use of interactive technological devices, little is known about the impact that play context has on the production of spatial language by parents. To investigate whether there is differential parental spatial input afforded by play contexts with their preschoolers, 34 children (20 girls, 14 boys) and their primary caregivers engaged in 30‐min 3‐dimensional (3D) spatial play using blocks and puzzles and virtual 2‐dimensional (2D) spatial play using an iPad^® in 2 separate home visits. There were no significant differences in the average amount of spatial talk and the number of spatial categories used by parents in both 3D and 2D play contexts. However, the amount of parental spatial talk decreased significantly with older preschoolers using the iPad^®. In the 3D play contexts, parents produced more words related to spatial dimensions, location and directions, and continuous amount than in the 2D play contexts. However, in the 2D play contexts, they produced more words associated with orientations and transformations as well as deictics than in the 3D play contexts. Our findings suggest that technology can be effectively introduced into play contexts to elicit enriched parental spatial input by supporting parents and caregivers with best practices.

Highlights

• The present study examines the differences in parental spatial talk when using traditional versus technology‐based learning tools with their preschoolers.
• Two 30‐min home observations of parent–child dyads playing blocks and puzzles versus spatial apps on an iPad^®. No significant differences in the amount of parental spatial talk and the number of spatial categories in both play contexts were found.
• Our findings suggest that technology can be effectively introduced into play contexts to elicit enriched parental spatial input.

     

The impact of exposure to images of ideally thin models in TV commercials on eating behavior: an experimental study with women diagnosed with bulimia nervosa

This study investigates whether eating behavior in women with diagnosed bulimia nervosa is influenced by prior exposure to images of ideally thin models. Twenty-six participants diagnosed with bulimia nervosa (BN) and 30 normal controls (NC) were exposed to body-related and neutral TV commercials; then food that typically triggers binge eating was provided, and the amount of food eaten was measured. No significant difference for food intake between NC and BN could be found, but food intake for BN was predicted by the degree of thoughts related to eating behaviors during exposure to the thin ideal. No impact of general body image or eating pathology on food intake could be found. The results emphasize the importance of action-relevance of dysfunctional cognitions for the maintenance of eating-disordered behaviors in women with bulimia nervosa, when exposed to eating-disorder-specific triggers.     

Making the audience a key participant in the science communication process

The public communication of science and technology has become increasingly important over the last several decades. However, understanding the audience that receives this information remains the weak link in the science communication process. This essay provides a brief review of some of the issues involved, discusses results from an audience-based study, and suggests some strategies that both scientists and journalists can use to modify media coverage in ways that can help audiences better understand major public issues that involve science and technology. Carol L. Rogers is editor of the interdisciplinary journal Science Communication.     

Eating Disorders in Men: Current Considerations

Over the past two decades, there has been a change in the way men think about their bodies. The media portrays images of men with muscular bodies and a six pack abdomen. These images can create body dissatisfaction in males. With the change in the way that the media and society in the United States look at men, so has the drive for men to achieve this ideal body image. Eating disorders, body dysmorphia, and strict exercise and diet regimens seem to plague young men as do the images in advertisements. Although eating disorders in men are similar to what women experience, men seem to strive for more body mass whereas women try to obtain thinness. Gay men and heterosexual men seem to experience eating disorders in the same way although there are differences between how they perceive their bodies. This paper outlines how the media contributes to body dissatisfaction in men. In addition to understanding how the media affects men, it is important to review and possibly revise out understanding of eating disorders and body dysmorphia symptoms to gain a solid understanding of how these symptoms appear in men today.     

Reducing Political Dehumanization by Pairing Facts With Personal Experiences

The media is increasingly blamed for inflaming political animosity, but it may also bridge partisan divides—with the right strategies. Past research highlights the outgroup-experience effect: Sharing personal experiences (and not facts) helps to reduce partisan animosity. However, sharing facts is a pillar of good journalism and is essential for mediated political communication. Across four studies in two countries, we show that journalists, and citizens on social media sites, can share facts about contentious political issues (gun and climate policy), while simultaneously increasing tolerance and reducing dehumanization of political opponents. We extend the outgroup-experience effect by introducing factual content alongside personal experiences of political adversaries (i.e., a combination approach). These effects are replicated in both the United States and Germany although in Germany the personal experience intervention is only beneficial for people with more extreme attitudes.     

Aha over Haha: Brands benefit more from being clever than from being funny

We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt wherein the consumer feels she must make mental connections to solve the joke (e.g., understand a cultural reference, understand the dual meaning of a pun). Across five studies, we demonstrate that as the cleverness of a humor attempt increases, consumers report higher brand attitudes and are more engaged with the brand. This effect is mediated by perceptions of brand warmth and competence and moderated by consumers' need for cognition.