Out of Sight,out of Mind? Controversy over Offshore Wind Energy in Norway's News Media

News media are important reference points for public sense-making of emerging technology. In Norway, offshore wind can be considered an emerging technology. Siting renewable energy technology offshore is commonly regarded as a solution to onshore implementation problems, as development happens ‘out of sight, out of mind’ of the public. However, does moving renewable energy technology offshore really prevent controversy? How is emerging offshore wind technology made comprehensible in Norwegian news media? The dominance of supporting actors and arguments in the Norwegian news media discourse on offshore wind energy technology and the high prevalence of the argument that offshore wind should be non-controversial due to its placement ‘out of sight’ suggest that the expectation that such technology will prevent controversy has been partly met. Still, the emerging technology has been accompanied by an evolving controversy, though with a different extent and focus than the controversy over onshore wind. Both supporting and opposing actors have made offshore wind energy technology comprehensible by employing economic, environmental and moral arguments. Economics has appeared as a privileged frame of interpretation used by both supporters and opponents. Environmental arguments have shifted their focus to biodiversity and global aspects such as sustainability and climate change, and lost their dominance relative to their role in onshore controversies.     

Are you ‘woman enough’ to control your leading cause of death?: an ethnographic content analysis of women’s cardiovascular disease and identities in media narratives

The Heart Truth^® campaign was implemented in the United States by the National Heart, Lung, and Blood Institute in 2002 to increase women’s awareness of heart disease and encourage risk reduction of cardiovascular disease. The present study explored representations of women’s cardiovascular disease, the meanings generated, and the implications for identity construction within one prominent corporate media partner of the campaign. The inaugural 2003 October issue of Glamour magazine was the focus of an ethnographic content analysis. Women’s cardiovascular disease was constructed within an overarching theme of a culture of consumerism, with meanings of cardiovascular disease emerging within two subthemes: (a) the oblivious, unknowledgeable, dependent woman at risk and (b) attaining a particular version of a healthy, feminine woman. Women’s identities were constructed as dependent on experts, purchasing fashion and fitness merchandise, and heteronormative roles for health management. These findings extend health psychology research that has called for more critical explorations of media to extend understandings of disease meanings and the implications for identity and women’s health.