Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

A field study exposed 235 high school students to anti‐smoking advertisements over a five‐month period to test the effectiveness of short‐term cosmetic versus long‐term health fear appeals in preventing or reducing smoking. The study was a longitudinal experiment with two experimental groups and a control group. Smoking behaviour was measured prior to message exposure on television, in magazines and on the internet, and at the end of the study period. The primary results were that average smoking declined for subjects exposed to either type of anti‐smoking fear appeal but not for the control group and short‐term cosmetic fear appeals were more effective for males but long‐term health fear appeals were more effective for females. Copyright © 2003 Henry Stewart Publications.     

Rough‐and‐tumble play in human children

Rough and tumble (R&T) play is a unique set of behaviors that can be reliably distinguished from aggression and other childhood activities. Although it may be the most fundamental form of play, it has received comparatively little experimental attention in the human species. Forty children, ages three to six, were allowed to play in pairs (10 male pairs, 10 female pairs) during a 30 minute videotaped session with no toys available while music played in the background during every other five‐minute time period. The incidence frequency of children's play and related behavioral activities were scored using 20 behavioral categories. The major findings show only modest gender differences in the frequency of play behaviors in such controlled social encounters; the main difference is that boys engaged in slightly more physical play solicitations than girls. Music facilitated General Motor Activities (e.g., Running and Walking behaviors), but not specific R&T play actions (e.g., Wrestling, Ventral and Dorsal contacts). Finally, most play behaviors as well as general activities declined systematically over the course of each recording session. This experiment highlights how human social play can be systematically studied in a controlled laboratory setting. Aggr. Behav. 29:539–551, 2003. © 2003 Wiley‐Liss, Inc.     

Mars and Venus at Twilight: A Critical Investigation of Moralism, Age Effects, and Sex Differences

Analysts have long sought to understand whether women and men have different ethical orientations. Some researchers have argued that women and men consistently make fundamentally different ethical judgments, especially of corruption; others have found no such disparities. This study considered whether an individual's age may also play a role in determining his or her moral judgment. A statistical investigation of interactive effects between gender and age in a nationally representative data set from Japan shows that this interaction functions better as a predictor of moralism than do education or gender alone. Older individuals of both sexes were found to have similar strict moral perceptions; as women and men age, their ethical judgments converge.     

不同加工与记忆编码关系的ERP研究

通过事件相关电位(ERPs)记录,探讨了深、浅2种加工与记忆编码的相互关系。研究结果表明,（1）在深、浅两种加工条件下,首次使用汉字材料,获得了ERP相继记忆效应（Dm),随后再认正确的ERPs比随后再认不正确的ERPs有更大的晚正成分。（2）深加工的Dm效应始于N2波的前支（230－280ms)和N2波之后（395－800ms);而浅加工的Dm效应发生在345－490ms之间。深、浅加工的Dm效 涉及不同的脑区,这一结果支持深、浅两种加工的Dm效应可能是分离的结论。     

Deep thoughts and shallow frames: on the susceptibility to framing effects

This paper examines the occurrence of framing effects when more thought is given to problems. In Study 1, participants were presented with one of two frames of several decision problems. Participants' Need for Cognition (NC) scores were obtained, and half the participants were asked to justify their choices. Substantial framing effects were observed, but the amount of thought purportedly given to a problem, whether manipulated by justification elicitation or measured by NC scores, did not reduce the incidence of framing effects. In Study 2, participants responded to both frames of problems in a within‐subjects design. Again, NC scores were unrelated to responses on the first frame encountered. However, high‐NC, compared to low‐NC, participants were more consistent across frames of a problem. More thought, as indexed here, does not reduce the proclivity to be framed, but does promote adherence to normative principles when the applicability of those principles is detectable. Copyright © 2003 John Wiley & Sons, Ltd.     

Source Monitoring: ERP Evidence for Greater Reactivity to Nontarget Information in Older Adults

Event-Related Potentials (ERPs) were collected concurrently with stimulus presentation during a source monitoring task. Younger adults were less likely than older adults to make source monitoring errors and their ERP records showed far greater discrimination between target stimuli and familiar but nontarget foils. Older adults not only made more source errors but produced high amplitude late positivities to the nontarget foils even when these foils were correctly rejected. Under divided attention conditions, younger adults performance was similar to that of the older adults both behaviorally and electrophysiologically. These data illustrate the role that attentional resources play in the ability to inhibit response tendencies and suggest that age differences in source monitoring may be more related to attentional control than inefficiencies in the encoding of contextual information. As well, they suggest that the ERP late positivity may represent a more general response to item salience rather than serve as an index of recollection as is the current view.     

Temporal control in rats: analysis of nonlocalized effects from short interfood intervals.

The present experiment analyzed temporal control of postreinforcement pause duration during within-session changes in the criterion for reinforcement (interfood interval, IFI). Analysis of interval-by-interval changes in the pause revealed localized and nonlocalized effects from short intervals that caused specific changes in performance. In Phase 1, rats were presented with five consecutive 15-s IFIs intercalated into a series of 60-s IFIs. The 15-s set decreased the pause in adjacent and more remote 60-s intervals. In Phase 2, two sets of 15-s intervals were intercalated. The spacing between the two sets varied so that 0, 5, 10, or 15 60-s IFIs separated the sets. The postreinforcement pause tracked all changes in the IFI duration, and the localized effect from a short set extended beyond the next interval to the next few 60-s IFIs. Effects from one set, however, did not combine with a second set: Changes in the pause after two sets were the same regardless of the spacing between sets.     

DOES USE OF TANGIBLE REWARDS WITH INDIVIDUAL CHILDREN AFFECT PEER OBSERVERS?1

The common assumption that employing tangible rewards with individual children will have adverse effects upon peer observers was studied in the preschool setting. Multiple-subject, multiple-baseline procedures were applied to two classes of children, aged 3.5 to 6 yr. In each group, three consecutive children with low base rates of in-seat behavior received a verbal contingency and food rewards for sitting, while peers (with either low or high rates of in-seat behavior) received neither food nor teacher attention for sitting. Peer reactions measured were in-seat behavior, aggression, nonaggressive disruptive behavior, and complaints. The procedures neither decreased the in-seat behavior of peer observers, nor increased their aggressive or disruptive behavior. On the contrary, peers with low base rates of sitting initially displayed an abrupt, but temporary, increase in sitting. Moreover, although no compensatory attention was delivered, all children exhibited improved sitting by the end of the study. Complaints, which consisted mainly of requests for rewards, decreased in frequency with successive program phases, and within each phase. It is suggested that the class improvement in sitting behavior and the absence of negative effects on observers may be partially due to the high frequency of attention the teacher maintained for other desired behavior and the lack of attention to children's complaints.     

Limits to preference and the sensitivity of choice to rate and amount of food

Studies of choice holding food‐amount ratio constant while varying food‐rate ratio within sessions showed that local changes in preference depend on relative amount of food. The present study investigated whether sensitivity of choice to food‐rate ratio and sensitivity to food‐amount ratio are independent of one another when food‐rate ratios are varied across sessions and food‐amount ratios are varied within sessions. Food deliveries for rats’ presses on the left and right levers were scheduled according to three different food‐rate ratios of 1:1, 9:1, and 1:9; each food‐rate ratio lasted for 106 sessions and was arranged independently of seven food‐amount ratios (7:1, 6:2, 5:3, 4:4, 3:5, 2:6, and 1:7 food pellets) occurring within sessions in random sequence. Each amount ratio lasted for 10 food deliveries and was separated from another by a 60‐s blackout. Sensitivity to rate ratio was high (1.0) across food deliveries. Sensitivity to amount ratio was low when food rates were equal across alternatives, but was high when rate ratio and amount ratio opposed one another. When rate ratio and amount ratio went in the same direction, choice ratio reached an elevenfold limit which reduced sensitivity to approximately zero. We conclude that three factors affect sensitivity to amount: (1) the limit to preference, (2) the equal effect on preference of amounts greater than four pellets, and (3) the absence of differential effects of switches in amount in the equal‐rates (1:1) condition. Taken together, these findings indicate that rate and amount only sometimes combine independently as additive variables to determine preference when amount ratios vary frequently within sessions.