排序方式： 共有70条查询结果，搜索用时 0 毫秒
11.
现有关于品牌忠诚影响因素的相关研究发现, 品牌信任和品牌情感是品牌忠诚的决定因素。尽管也有很多学者认为应该从动态的视角认识忠诚的概念, 但是现有文献却没有随着时间推移来研究消费者品牌忠诚的发展过程。为了弥补现有营销文献中这一理论的不足, 本文提供了一个关于品牌情感和品牌信任同时影响品牌忠诚形成过程的动态研究。通过一个纵向情境模拟实验研究发现随着时间的推移, 品牌信任对品牌忠诚的影响作用增强了, 而品牌情感的影响作用减弱了。并且, 消费者对品牌的不一致性体验会削弱这种效应。最后, 研究指出品牌情感和品牌信任对品牌忠诚共同的影响作用随着消费经验的积累显著增强。 相似文献
12.
Within organisational learning literature, mental models are considered a vehicle for both individual learning and organizational learning. By learning individual mental models (and making them explicit), a basis for formation of shared mental models for the level of the organization is created, which after its formation can then be adopted by individuals. This provides mechanisms for organizational learning. These mechanisms have been used as a basis for an adaptive computational network model. The model is illustrated by a not too complex but realistic case study. 相似文献
13.
The present study examined differences in moral behavior and judgment in sport and student life. Participants (N = 372) were students at a British university who responded to moral dilemmas pertaining to sport and student life. They indicated the likelihood that they would act antisocially or prosocially and provided judgment ratings of the behaviors described in the dilemmas. Likelihood to act antisocially was higher toward opponents in sport than other students at university, whereas likelihood to behave prosocially was lower toward opponents in sport than other students at university. Finally, antisocial behavior was less likely toward teammates than other students. The sport–university difference in antisocial opponent/student behavior was fully mediated by moral judgment, whereas the difference in prosocial behavior was partially mediated by moral judgment. These findings reveal a more nuanced aspect to bracketed morality that considers in-group loyalty when understanding moral judgment and behavior in and outside of the sport context. 相似文献
14.
15.
As part of a mail survey about their work experiences, university faculty members reported their specific emotional reactions to group inequities in faculty pay and benefits. The results indicate that sadness, fear, and anger are distinct emotional responses to a collective disadvantage. Group-based anger mediated the relationship between collective disadvantage and willingness to protest whereas group-based sadness mediated the relationship between collective disadvantage and organizational loyalty. Based on an integration of cognitive appraisal models of emotion with RD theory, four other predictors of intergroup emotions—(1) the legitimacy of the process that produced the deprivation, (2) whether another agent was responsible, (3) group efficacy, and (4) whether the situation would improve or become worse—were identified and tested. The measurement of specific emotional reactions to perceived collective disadvantage extends and refines RD approaches to collective action and organizational loyalty. 相似文献
16.
Wei-Gang Tang;Sabine Stordeur;Christian Vandenberghe;William D'hoore; 《Journal of Occupational & Organizational Psychology》2024,97(3):1185-1211
Drawing from transformational leadership (TFL) theory and research on contextual leadership, we examined a conditional process model of leadership in nursing teams to predict patient loyalty. Using TFL's individualized consideration dimension as a salient facet of the construct in care services, we first posited that nurses' team affective commitment would partially mediate the impact of nurse leadership. We further conceptualized nurse–physician collaboration, organizational formalization and task feedback as discrete contexts that may curb the influence of head nurses' individualized consideration. In a three-wave, multisource and multilevel study, we surveyed 654 nurses and 1770 patients from 91 hospital units. We found that team-level head nurses' individualized consideration positively and partially related to patient loyalty through nurses' team commitment and that higher levels of nurse–physician collaboration, organizational formalization and task feedback were associated with reduced influence of individualized consideration on team commitment and patient loyalty. We discuss the implications of these findings for advancing theory and research on TFL and contextual factors of leadership. 相似文献
17.
Maria Trnroos Marko Elovainio Taina Hintsa Mirka Hintsanen Laura Pulkki‐Rback Markus Jokela Terho Lehtimki Olli T. Raitakari Liisa Keltikangas‐Jrvinen 《International journal of psychology》2019,54(3):414-422
This study examined the association between five‐factor model personality traits and perceptions of organisational justice. The sample for the study comprised 903 participants (35–50 years old; 523 women) studied in 2007 and 2012. Measures used were the Neuroticism, Extraversion, Openness, Five‐Factor Inventory questionnaire and the short organisational justice measure. The results showed that high neuroticism was associated with low distributive, procedural and interactional justice. Furthermore, high agreeableness was associated with high procedural and interactional justice and high openness with high distributive justice. This study suggests that neuroticism, agreeableness and openness are involved in perceptions of organisational justice and that personality should be considered in research and in practices at the workplace. 相似文献
18.
Alan S. Mitchell 《Journal of Consumer Behaviour》2002,2(1):71-79
On the surface, ‘consumer understanding’ seems like a Motherhood and Apple Pie ‘good’ that no one could sensibly object to. In fact, our whole approach to consumer understanding – how we go about achieving it, for what purposes – masks a seller‐centric, command and control ideology of marketing. Successful companies are breaking free of this ideology, and reinventing market research in the process. Copyright © 2002 Henry Stewart Publications Ltd. 相似文献
19.
The rise of the sharing economy has remarkedly shifted consumers’ traffic behaviour, which gave rise to successful start-up businesses, such as Uber and Grab, that offer innovative transport alternatives through car and ride sharing. This study investigates consumers’ traffic attitudes and behavioural responses to on-demand ride-hailing. Using structural equation modelling, our survey findings showed that price consciousness, perceived usefulness, ease of use, safety risk and customer value exert significant influences on word-of-mouth (WOM), a manifestation of attitudinal loyalty towards ride-hailing. Contrary to findings in previous studies, our study found insignificant effects of personal innovativeness, subjective norm and perceived privacy security on WOM. In addition, although environmental consciousness is a predictor of WOM, its significant effect on WOM is negative. WOM is found to significantly impact purchase intention which is an indicator of behavioural loyalty. By identifying the antecedents of consumer loyalty in ride-hailing, this study provides recommendations for the ride-hailing ecosystem to generate more sustainable urban transport solutions. 相似文献
20.
In DeFENCE of the In‐Group Historical Narrative in an Intractable Intergroup Conflict: An Individual‐Difference Perspective 
下载免费PDF全文
下载免费PDF全文 Groups, particularly when immersed in an intractable intergroup conflict, place considerable value on protecting and defending their historical group narrative. However, some group members are more narrative‐protective than others. In Study 1, we introduce a new individual‐difference measure of motivation to achieve a Firmly Entrenched Narrative ClosurE (FENCE) and test it on several Israeli samples (N = 1132). In Study 2 (N = 120), we show that in‐group glorification, right‐wing political orientation, and right‐wing‐authoritarianism, but not attachment to the In‐group, nonspecific need for cognitive closure, or need for cognition, predict FENCE motivation and Behavioral Lack of Openness to Counternarratives (BLOC). In Studies 3 and 4, we show using international (N = 24) and Israeli (N = 78) samples that a belief in the zero‐sum nature of the conflict is related to FENCE and BLOC. In Study 5, we demonstrate that FENCE affects quality of recall of conflict information. The potential merit of FENCE in accounting for the variability among group members in protecting the group narrative is discussed. 相似文献