The Influence of Color on Brand Extension: Mediation Role of Processing Style

Color carries distinct psychological meanings and thus it may induce a different cognitive processing style. Adopting this conceptual framework, the current research investigated the influence of color on brand extension evaluation. For color manipulation, participants were given the picture of a brand extension product (e.g., notebook) on a blue versus red background on a sheet of paper. Then participants evaluated the brand extension product. The finding revealed that participants in the blue-background condition evaluated the extension product more favorably than those in the red-background condition. This research further demonstrated that processing style mediated the effect of color on the evaluation of the brand extension product by using a visual matching task. In addition, this research showed the moderating effect of brand slogan on brand extension evaluation. Participants in the blue-background condition evaluated the extension product (i.e., digital camera) more favorably when they were exposed to the abstract brand slogan, whereas participants in the red-background condition evaluated the extension product more favorably when they were exposed to the concrete brand slogan.     

Conspiracist beliefs,intuitive thinking,and schizotypal facets: A further evaluation

This study examined whether thinking style mediated relationships between belief in conspiracy and schizotypy facets. A UK-based sample of 421 respondents completed the Generic Conspiracist Beliefs Scale (GCBS), Oxford-Liverpool Inventory of Feelings and Experiences Short (O-Life), and measures indexing preferential thinking style (proneness to reality testing deficits and Need for Cognition). Path analysis revealed direct and indirect relationships between Conspiracy Beliefs and schizotypy facets. Unusual Experiences had a direct effect on Conspiracy Beliefs and predicted Reality Testing and Need for Cognition. Preferential thinking style mediated the schizotypy-belief in conspiracy relationship. This pattern of results (higher experiential-based processing and lower Need for Cognition) was consistent with intuitive thinking. Introverted Anhedonia and Impulsive Nonconformity predicted Reality Testing and had indirect effects on Conspiracy Beliefs. Finally, Reality Testing predicted Conspiracy Beliefs, whereas Need for Cognition did not. These results confirm that cognitive processes related to thinking style mediate the schizotypy-conspiracist beliefs relationship.     

Psychological characteristics of women with eating disorders: Permanent or transient features?

The purpose of the study was to make a psychological profile of Danish women with Eating Disorders, who were not currently hospitalized. 75 women between the ages of 19 and 46 years participated. 22 participants suffered from a clinical eating disorder (ED). 20 women had previously suffered from a clinical ED, and 33 women had never suffered from ED. The study included sociodemographic data, problems in relation to eating and weight, exposure to stressful life events, and the following questionnaires: The Eating Disorder Inventory, the Rosenberg Self-Esteem Scale, the Coping Styles Questionnaire, the Perceived Stress Scale, the Defense Style Questionnaire, and the Trauma Symptom Checklist. Psychologically, women with ED differed significantly from women without ED by using a more primitive defense style, perceiving themselves as being more exposed to stress, using more inefficient methods of coping and having lower self-esteem. Unexpectedly, the study also showed that recovery from an ED was resulting in normalisation of both behavioral and psychological characteristics. The implications of these findings are discussed.     

阅读速度与提要位置对不同认知方式学生信息保持的影响

本研究主要探讨阅读速度与提要位置对不同认知风格学生信息保持的影响。结果表明：读者认知方式的差异在很大程度上影响了对文章不同类型信息的保持．但对文章总回忆量没有显著影响。提要前置使场依存型读者对文章结构性信息的回忆量增多,场独立型读者对从属性信息的回忆量增多;提要后置使场依存型读者从属性信息的回忆量增多。阅读速度对文章不同类型信息和总信息量的保持均有显著影响．但在提要前置的情况下,对文章结构性信息的回忆量没有显著影响。     

初中生自我概念、应对方式及其关系的研究

以初中197名学生为被试,研究了初中生自我概念、应对方式的特点及关系.研究表明:(1)初中生在一般自我、自我价值感、身体自我方面存在性别差异,在一般自我、学业自我方面存在年级差异,在自我价值感与身体自我概念方面存在性别与年级的交互作用,女生的自我价值感、身体自我概念随年级升高而降低.(2)初中生在应对方式方面的幻想应对上存在性别差异,在求助应对、发泄应对方面存在年级差异.(3)自我概念各因子与问题解决、求助应对存在一定的显著正相关,自我概念越积极,越有可能以问题解决、寻求帮助来应对挫折和烦恼;自我概念部分因子对应对方式的部分因子存在着不同程度的显著回归效应.     

认知风格理论研究的进展

认知风格理论的研究从20世纪40年代开始,不同的研究者提出了不同的认知风格理论,并从单一的划分维度发展到多维度综合理论。而认知风格的应用也从教育领域扩大到了职业等其他领域,从而有了更广阔的研究范围。     

情绪反应时间动力性的研究现状与展望

情绪反应的时间动力性系指情绪反应在时间方面的动力性质,是情感风格、情绪调节、情绪恢复等内容的重要特征,其研究对促进身心健康、完善情绪理论具有重要的理论和实践意义。文章阐述了情绪反应时间动力性的内涵与外延、相关理论,以及情绪反应时间动力性的各个参数及其影响因素的研究现状,并就未来研究增加自主生理反应指标、文化背景等因素予以展望     

注意状态、认知方式与前瞻记忆的TAP效应

采用经典实验室研究范式,实验一探讨了前瞻记忆任务为知觉加工条件下,注意状态和前瞻记忆任务与进行中任务一致和不一致时对不同认知方式个体前瞻记忆成绩的影响,实验二探讨了前瞻记忆任务为语义加工条件下,注意状态和前瞻记忆任务与进行中任务一致和不一致时对不同认知方式个体前瞻记忆成绩的影响,结果表明,（1）在前瞻记忆任务加工类型是语义加工和知觉加工两种条件下,场依存与场独立个体均发现了TAP效应的存在,而且场依存个体表现出更明显的TAP效应;（2）当前瞻记忆任务与进行中任务的加工类型不一致时,场独立个体的前瞻记忆成绩明显高于场依存个体,而在两类任务加工类型一致情况下,场独立与场依存个体的前瞻记忆成绩不存在明显差异;（3）在前瞻记忆任务是知觉加工时,分心对前瞻记忆成绩有明显不利的影响;而在前瞻记忆任务是语义加工时,只有当前瞻记忆任务与进行中任务加工类型不一致时,分心对前瞻记忆才有明显不利的影响,而且在分心条件下的TAP效应更明显。     

羞耻易感性差异及对羞耻的应付

研究目的是了解羞耻感对应付的影响。100名大专一年级学生根据主试呈现的9个故事情境,评定自己在其中体验到的羞耻的强烈程度,从中选择了5个可以较好的激发被试羞耻情绪的典型羞耻事件,考察被试在其中的应付方式,并比较了高、低羞耻组被试在应付方法使用上的差异。研究结果显示：大学生面临羞耻事件时,倾向于采用接受事件结果、直接面对问题和让时间冲淡一切的应对方法,较少使用否认和逃避的方法。羞耻易感性较高的个体较之羞耻易感性低的个体更可能使用回避、隐藏感情、祈祷和等待的应付方法;羞耻易感性低的个体较之羞耻易感性高的个体更可能使用寻求社会支持的方法。进一步根据羞耻的本质和其现象学的特点,解释了高、低羞耻组在应付方式上的这些差异     

学习积极性的心理分析

学习积极性是学生在学习活动中的一种自觉的能动的心理状态。从儿童出生来到这个陌生的世界,他们就不断地和环境相互作用,接受客观现实中的各种刺激并作出相应的应答活动。随着年龄的增长和身心的发展,儿童对周围事物产生强烈的好奇心和旺盛的求知欲。但是,为什么在学校里,有的学生对学习表现出很大的积极性,有的学生却不愿意学习,觉得学习是个沉重的负担,毫无积极性呢?学生的学习积极性究竟从何而来呢?本文仅从心理学的角度对学生的学习积极性谈一谈个人的认识。