Seeing faces: The role of brand visual processing and social connection in brand liking

This paper investigates how brands—through visuals—can fill a void for consumers experiencing a lack of social connection. Using psychometric measures and mock advertisements with visuals of human faces and non‐faces, Study 1 shows that seeing faces relates to greater brand liking with processing fluency mediating, and individual loneliness and tendency to anthropomorphize moderating the effect. Study 2 replicates findings with other‐race faces corroborating that fluency but not ethnic self‐referencing underlies the effect. Study 3 complements the psychometric measures of Studies 1 and 2 with eye tracking data to demonstrate that fluency correlates with distinct patterns of attention. Study 4 uses actual brand stimuli to show that effects are robust and extend beyond advertisements. Taken together, the findings show that communicating brand names in conjunction with visuals seen by consumers as human faces can increase brand liking.     

Incidental learning of trust from eye-gaze: Effects of race and facial trustworthiness

Humans rapidly make inferences about individuals’ trustworthiness on the basis of their facial features and perceived group membership. We examine whether incidental learning about trust from shifts in gaze direction is influenced by these facial features. To do so, we examined two types of face category: the race of the face and the initial trustworthiness of the face based on physical appearance. We find that cueing of attention by eye-gaze is unaffected by race or initial levels of trust, whereas incidental learning of trust from gaze behaviour is selectively influenced. That is, learning of trust is reduced for other-race faces, as predicted by reduced abilities to identify members of other races (Experiment 1). In contrast, converging findings from an independently gathered set of data showed that the initial trustworthiness of faces did not influence learning of trust (Experiment 2). These results show that learning about the behaviour of other-race faces is poorer than for own-race faces, but that this cannot be explained by differences in the perceived trustworthiness of different groups.     

Face detection dissociates from face identification

We describe three experiments in which viewers complete face detection tasks as well as standard measures of unfamiliar face identification. In the first two studies, participants viewed pareidolic images of objects (Experiment 1) or cloud scenes (Experiment 2), and their propensity to see faces in these scenes was measured. In neither case is performance significantly associated with identification, as measured by the Cambridge Face Memory or Glasgow Face Matching Tests. In Experiment 3 we showed participants real faces in cluttered scenes. Viewers’ ability to detect these faces is unrelated to their identification performance. We conclude that face detection dissociates from face identification.     

5岁儿童自我面孔的认知特点

具备自我面孔的识别能力是个体发展中的里程碑,以往的研究大多集中于儿童镜像自我面孔认知能力的发生发展,而缺乏对稍微年长儿童自我面孔识别发展特点的研究。本研究采用逐张呈现被试原本照片以及通过Photoshop改变内外部特征的面孔让儿童进行辨认的方法,考察5岁儿童自我面孔识别的特点。结果发现：（1）5岁儿童能正确识别原本的自我整体面孔,但对自我外部特征和内部特征的识别出现了明显的性别差异;（2）大多数5岁儿童认为发型变化的自我面孔不再是自己的,尤其是更换了异性发型的面孔;（3）儿童对自我面孔的眼睛部位更为敏感。     

Transformed Facial Similarity as a Political Cue: A Preliminary Investigation

Experimental subjects evaluated a political candidate whose face was digitally altered to absorb the subjects' facial structure. For half of the subjects, the photograph of the candidate was morphed such that the image presented was a blend composed of 60% of the unfamiliar Caucasian male and 40% of the subject. For the other half the photograph was unaltered. Given previous research on implicit familiarity (Zajonc, 1968, 1980), we predicted that the morph would advantage the candidate. The results demonstrated no main effect of the similarity manipulation. However, there was a robust similarity by gender interaction. Male subjects evaluated the morphed candidate more favorably than the unaltered photograph, while female subjects rated him more negatively. We discuss potential explanations for this interaction effect and explore the possible implications of facial similarity as a political cue in both high- and low-information elections.     

人脸特征信息反转效应的实验研究

结构信息和特征信息的研究是近年来人脸认知的热点,特征信息是否存在反转效应不同的理论对此有不同的看法。通过对平均人脸特征信息阈限的研究,发现:平均人脸特征信息的阈限具有明显的反转效应;特征信息的识别难度是决定特征信息的识别是否出现反转效应的重要因素。研究支持整体假设,认为成人是将人脸作为一个整体进行认知的。     

人脸单维结构信息变化对人脸认知影响研究

本研究采用熟悉人脸和平均人脸照片作为实验材料对人脸结构信息单维变化对人脸认知影响进行了系统的研究。结果表明:(1)随着人脸结构信息的改变,被试对人脸正确辨认的变化趋势可分为不变区、快速增长区、高原区三个区域。(2)熟悉人脸结构信息单维变化的认知阈限值:眼睛移动为0.19°视角;鼻子移动为0.24°视角;嘴巴移动为0.20°视角。平均人脸分别为:眼睛移动为0.15°视角;鼻子移动为0.16°视角;嘴巴移动为0.16°视角。(3)在人脸单维结构信息变化的各维度上,平均人脸的认知阈限值要小于熟悉人脸的认知阈限值。     

Stress and coping among early childhood intervention professionals receiving reflective supervision: A qualitative analysis

Reflective supervision/consultation (RS/C) is an important component of infant mental health training and practice. Given high levels of job stress reported by a variety of early childhood professionals, the present study offers a qualitative examination of early childhood intervention professionals’ perceptions of stress and coping before and after receiving regular RS/C. Thirty-one professionals received 9 months of RS/C and completed semistructured interview questionnaires at the pre-/postassessments. Questionnaires focused on job-related experiences, including what participants found stressful and how they coped with job-related stress. Inductive analysis techniques were used to identify themes that arose from the data. Relationships between themes were discovered through axial coding. Three key themes of individual, relational, and organizational stress were identified across the pre-/postassessments. Similar themes were evident in reports of coping. Following 9 months of RS/C, analysis revealed greater detail and reflection among the majority of participants. These results contribute to the literature through identification of multiple levels of stress and coping as well as areas of continuity and change among participants receiving RS/C. Future research should consider how professionals’ reports of stress and coping relate to reported self-efficacy and observed competence with young children and families.