善因营销的捐赠水平与消费者态度:一个有中介的调节效应模型检验

通过两个实验,探讨了善因营销的捐赠水平对消费者态度的影响,尤其是考察了道德提升感的中介作用以及产品-公益事业拟合度的调节作用。研究发现,善因营销的捐赠水平对消费者态度有显著的正向影响,且道德提升感在捐赠水平与消费者态度之间起中介作用。与此同时,产品-公益事业拟合度显著地调节了捐赠水平与道德提升感的关系,且该调节关系通过道德提升感的中介作用来进一步影响消费者态度。     

Neuromarketing Research Practices: Attitudes,Ethics, and Behavioral Intentions

As a new addition to the marketing research toolbox, neuromarketing science has given rise to a variety of questions relevant to consumer perceptions of this nascent area of investigation. Neuromarketing researchers are dependent on consumer involvement as research participants, and finding means to educate the public about neuromarketing is a priority for professionals working in the field. This article describes the results of two online questionnaire studies focused on the role of personal constructs presumed to underlie perceptions of neuromarketing research. The findings point to neuromarketing research knowledge, attitudes toward science, attitudes toward technology, and ethical ideology as important factors linked to neuromarketing research attitudes, perceptions of the ethicality of neuromarketing research, and willingness to participate in neuromarketing studies. We discuss the implications of our findings for educating the public about neuromarketing research and encouraging research participation, and we conclude by suggesting directions for future research.     

Moral Utilitarianism and Attitudes Toward Animals

The majority of studies investigating attitudes toward animals have underscored the role of demographic and personality factors. The study of the role of general moral worldviews on attitudes toward animals represents an important complementary perspective. In the current study, we analyzed the relationship between moral utilitarianism toward humans and attitudes toward animals. In psychological and neuroscientific studies, moral utilitarianism has been shown to be related to empathy deficits. We expected that utilitarian decision making would be related to the endorsement of an instrumental representation of animals. We measured utilitarianism with the trolley problem, a hypothetical moral dilemma widely used in the psychological study of moral reasoning. A sample of 20,474 French adults answered an online survey measuring attitudes toward animals and moral decision making involving human beings. Results showed that irrespective of participants’ age and gender, there was a slight relationship between utilitarianism measured by the trolley dilemma and the endorsement of an instrumental representation of animal. Limitations and implications for future research are considered.     

青少年跨群体友谊与群际态度的关系研究

本研究旨在考查不同群体(本地、外地)青少年朋友选择的特点,以及跨群体友谊与群际态度的关系,同时考查了群际焦虑在跨群体友谊与群际态度之间的中介作用。905名初中学生参与了本次调查,测量工具包括朋友提名(友谊数量和质量)、群际态度(积极情感与消极刻板印象)和群际焦虑量表。结果发现:(1)在本地与外来学生混合的学校中,跨群体友谊普遍存在,且外地学生在选择朋友时存在一定的本群体偏好;(2)跨群体友谊与更为积极的外群体态度相关联,且这种"友谊效应"只存在于外地学生中;(3)跨群体友谊通过群际焦虑的中介作用对群际态度产生影响。     

The Automaticity of Affect for Political Leaders, Groups, and Issues: An Experimental Test of the Hot Cognition Hypothesis

We report the results of three experimental tests of the "hot cognition" hypothesis, which posits that all sociopolitical concepts that have been evaluated in the past are affectively charged and that this affective charge is automatically activated within milliseconds on mere exposure to the concept, appreciably faster than conscious appraisal of the object.
We find support for the automaticity of affect toward political leaders, groups, and issues; specifically:

• • 

  Most Ss show significantly faster reaction times to affectively congruent political concepts and significantly slower response times to affectively incongruent concepts;

       

A qualitative study of adaptation to the euro in the Republic of Ireland: I. attitudes,the ‘euro illusion’ and the perception of prices

This is the first of two reports of a study using semi‐structured, in‐depth interviews to explore the current and recollected experiences of Irish people for the period before, during, and after the introduction of euro notes and coins (1 January 2002). Twenty‐four adults, 12 males and 12 females, covering a range of ages and educational attainment, were interviewed between October 2002 and February 2003. We found that most had welcomed the new currency initially, though some had felt less positive about it, whilst current experiences were more mixed. People's explanations for their attitudes seemed to focus more on the economic and practical aspects of currency change rather than symbolic meanings. Initially, most had experienced a euro illusion (prices in euros seeming to be more expensive than in punts). However, for most, the strength of the illusion appeared to diminish quite quickly. Nonetheless, current prices were believed to be higher, and many respondents attributed this either directly or indirectly to the change of currency. Although independent evidence found that there had been price increases in certain sectors, it was concluded that perceived price rises were, in part, illusory, and driven by expectations and selective price monitoring. Copyright © 2005 John Wiley & Sons, Ltd.     

Rape Perceptions, Gender Role Attitudes, and Victim-Perpetrator Acquaintance

The connection between rape perceptions, gender role attitudes, and victim-perpetrator acquaintance was examined. One hundred fifty Israeli students rated their perceptions of the victim, the perpetrator, the situation, and the appropriate punishment, after reading scenarios in which rape was committed by a neighbor, an ex-boyfriend, and a current life partner. Significant negative correlations were found between gender-role attitudes and four measures of rape perceptions. “Traditionals” minimized the severity of all rapes more than “Egalitarians” did. As the acquaintance level increased, there was a greater tendency to minimize the severity of the rape, in the perceptions of the victim, the situation, and the punishment; the situation was characterized less as rape, and was perceived as less violating of the victim's rights and less psychologically damaging. Women tended to have more egalitarian attitudes than men did, and women were less likely to minimize the severity of the rape in the measures of perceptions of the situation and the appropriate punishment.     

班主任教师班级管理效能感对学生学习态度及其与学业效能间关系的影响

研究目的在于验证班主任教师的班级管理效能感对学生学习态度等方面有正向预测作用及其对学生学业效能和学习态度间的关系具有调节作用的假设。通过对109个班级的班主任教师和3066名三到六年级的小学生进行问卷调查,多层线性模型(HLM)分析结果表明:(1)在控制学生性别影响时,学生的学习态度、学习方法和学习技术存在显著的班级水平差异;学生学业效能对学生学习态度、学习方法和学习技术有显著的预测作用,且这一影响强度存在显著的班级水平差异。(2)在控制教师所教年级的影响下,班主任教师班级管理效能的高低对学生学习态度、学习方法和学习技术的班级差异具有显著的预测作用,班主任教师班级管理效能感高的班级,学生学习态度越积极;(3)班主任教师班级管理效能感对学生学业效能与学生学习态度和学习方法之间的关系具有显著的调节作用,班主任教师班级管理效能感越高,学生学业效能对学习态度和学习方法的影响越弱,反之班主任教师管理效能感低的班级,学生学业效能感对学习态度的影响较大。     

Changing the affective valence of the stimulus items influences the IAT by re-defining the category labels

The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) is a computer-based categorization task that measures concept association strengths. Greenwald et al. (1998) demonstrated that participants completed the categorizations more quickly when pleasant and flower shared a response key than when pleasant and insect shared a response key, and when pleasant and White shared a response key than when pleasant and Black shared a response key. In Study 1, we reversed the typical IAT effect for flowers and insects, and eliminated the typical IAT effect for White and Black, by changing the affective valence of the stimulus items. In Study 2, we replicated the reversibility effect for an animal and plant IAT, and supported a category re-definition hypothesis. Our results have implications for understanding the IAT, and suggest that the IAT not only measures stereotypic responses, but can also be influenced by individuating information of the stimulus items.