福至心灵：幸运感知对消费行为的影响及其理论解释

寻求幸运的行为从古至今广泛存在于人类生活的方方面面,幸运感知如何影响消费行为的理论成果为消费研究领域做出了重要贡献。通过系统回顾相关文献发现,个体的幸运感知会对冒险行为、独特性寻求、传染效应、特定事物的态度和幸运消费产生影响。归因理论、人格特质理论、认知启动理论、反事实思维、社会比较理论、控制感理论和启发式决策可以用于解释幸运感知对消费行为的影响。未来研究应深化幸运感知影响消费行为的作用机制并拓展边界条件及其双向结果。     

MAIMONIDES ON KINGSHIP The Ethics of Imperial Humility

In his adoption of the Maimonidean guidelines for extreme humility, the king acts as the supreme existential model for imitatio dei. Imperial governance, when filtered through the prism of Maimonidean humility, results in a regime that most closely resembles a divine one. Using those who occupy the very bottom of the social and political hierarchy (slaves and orphans) as models, the king projects his own sense of “lowliness” to the people. The king thereby promotes their sense of autonomy, and inhibits any anthropocentrism that would be fostered if he were to be viewed as an autocrat. His administration of the royal office is limited by the ethical and philosophical dictates of humility, thereby offering a window into the distinction between its common (anivut) and extreme (shefal ruah) manifestations. Maimonides does in fact define the parameters of this extraordinary humility, but he chooses to do so within the context of a distinct and concrete personality—that of the king.     

Biased judgments of the effects of speed change on travel time,fuel consumption and braking: Individual differences in the use of simplifying rules producing the same biases

The main purpose of this study was to identify different cognitive rules that lead to a particular judgment bias. To fulfill this purpose, a new method Spectral analysis was introduced and applied. Participants judged time saved by driving faster, fuel saved by replacing a car and braking capacity at different speeds. These problems invite the time saving bias (e.g., time saved from speed increases at higher speeds overestimated), the miles per gallon, MPG illusion (misjudgment of fuel saved by replacing a car) and the braking capacity bias (overestimation of braking capacity after speed increase). The average results replicated the biases. Spectral analysis of individual participants and problems showed that a speed difference rule explained about half of the time saving judgments and about three fourth of the MPG judgments. A difference between speeds rule described about one third of the biased braking judgments and a ratio/proportion rule about one fifth of the time saving and MPG judgments. All rules give biased judgments in all three domains. The paper ends with a discussion of hierarchies of cognitive rules, applications of the results, and how to mitigate or avoid the biases and the risks associated with the biases.     

视动刺激生理心理反应的实验研究

３０名男性军校学员。在两种指导语指导下,经受了一系列视动跃跃刺激（５、１０、１５、２０、３０、４０、６０、８０、１００、１２０度／秒）,每个刺激持续２０秒。用磁带机记录被试的视动性眼震信号,同时,记录被试视动性错觉出现的潜伏期和错觉量。视动性眼震信号在７Ｔ１７信息处理仪上进行脱机采样处理,错觉量用模糊集途径进行量化。主要结论如下：１．视动性眼震的快相速度、慢性速度、快相幅度、慢性幅度均随刺激速度增加而增大,在６０－１２０度／秒范围达到峰值后,基本维持稳定状态,而快慢相时间却有相反的变化趋势,其随刺激速度增加而减小,在６０度／秒达到最低值,然后略有回升。２．在５－１２０度／秒内,视动性错觉随刺激速度的增加而增大,呈直线上升。３．视动性眼震与视动性错觉不存在因果关系。低速度视动刺激下,当视动性眼震被抑制时,错觉量明显增大,说明视动性眼震减轻了视动性错觉。     

Two hands are better than one: a new assessment method and a new interpretation of the non-visual illusion of self-touch

A simple experimental paradigm creates the powerful illusion that one is touching one’s own hand even when the two hands are separated by 15 cm. The participant uses her right hand to administer stimulation to a prosthetic hand while the Examiner provides identical stimulation to the participant’s receptive left hand. Change in felt position of the receptive hand toward the prosthetic hand has previously led to the interpretation that the participant experiences self-touch at the location of the prosthetic hand, and experiences a sense of ownership of the prosthetic hand. Our results argue against this interpretation. We assessed change in felt position of the participant’s receptive hand but we also assessed change in felt position of the participant’s administering hand. Change in felt position of the administering hand was significantly greater than change in felt position of the receptive hand. Implications for theories of ownership are discussed.     

Observational drawing biases are predicted by biases in perception: Empirical support of the misperception hypothesis of drawing accuracy with respect to two angle illusions

We tested the misperception hypothesis of drawing errors, which states that drawing accuracy is strongly influenced by the perceptual encoding of a to-be-drawn stimulus. We used a highly controlled experimental paradigm in which nonartist participants made perceptual judgements and drawings of angles under identical stimulus exposure conditions. Experiment 1 examined the isosceles/scalene triangle angle illusion; congruent patterns of bias in the perception and drawing tasks were found for 40 and 60° angles, but not for 20 or 80° angles, providing mixed support for the misperception hypothesis. Experiment 2 examined shape constancy effects with respect to reproductions of single acute or obtuse angles; congruent patterns of bias in the perception and drawing tasks were found across a range of angles from 29 to 151°, providing strong support for the misperception hypothesis. In both experiments, perceptual and drawing biases were positively correlated. These results are largely consistent with the misperception hypothesis, suggesting that inaccurate perceptual encoding of angles is an important reason that nonartists err in drawing angles from observation.     

Sampling the process of autobiographical memory construction

In three autobiographical memory retrieval experiments participants reported the contents of consciousness to a probe presented at early and late points during retrieval. Classification of the protocols according to the specificity of the reported knowledge found that early in retrieval abstract knowledge predominated whereas at the later point, close to generation or formation of a memory, knowledge related to specific events was more frequent. For some memories very fast and full retrieval was observed at the early point and this was independent of other concurrent processing demands. These findings show that generative retrieval entails iterative access of autobiographical knowledge but this is not observed in direct retrieval.     

Mueller-Lyer illusion and size estimation performance in schizophrenics compared to normal controls

A size estimation (SE) paradigm and the Mueller-Lyer (ML) illusion were used to examine perceptual disturbances in schizophrenics. 35 reliably diagnosed (DSM III-R) schizophrenics were compared to 20 subjects with no history of psychiatric illness. Perceptual distortions found in previous studies of schizophrenics were only to a certain extent confirmed in the present results. More overestimators were found among the schizophrenics than among the normals on the SE task. The schizophrenics, first of all the chronic patients, also proved to be more prone to the Mueller-Lyer illusion. A reason why the very clear differences between schizophrenics and normals found in previous examinations were not confirmed in the present study, might be that a reliable diagnostic instrument was for the first time used in this kind of study.     

利用反诱导消除McCollough效应

ＭｃＣｏｌｌｏｕｇｈ效应在完全黑暗和自然视觉条件下的消退过程很缓慢,而利用同频补色条栅来进行反诱导,能在十几分钟内消除显色效应。消除所用时间与反诱导条栅的亮度、颜色和栅条间距（空间频率）有关。进一步说明导致ＭｃＣｏｌｌｏｕｇｈ效应恢复平衡的主要因素跟网膜刺激方式有关。