Seeking consistency between planning orientation and situational purchase mindset

The research applies consistency theory to investigate how planning orientation, planner, or reactor combines with situational purchase mindsets. The results of three studies reveal that (i) consistency between planning orientation and situational mindset fosters more action responses in terms of number of stores one intends to visit or actually visited; (ii) when inconsistency is experienced, action responses are fewer because the consumer seeks to resolve inconsistencies by consulting others to help build consensus toward one emerging purchase decision alternative; (iii) the findings depend upon whether the purchase context is hedonic or utilitarian for the planner but not for the reactor; and (iv) the impulsive scenario reverses the predictions of consistency theory. Copyright © 2015 John Wiley & Sons, Ltd.     

7–0? That is awful! Should I trust my national team again?: The role of mindsets in team trust

This investigation examined the role of mindsets in team trust after a major loss. It is proposed that individuals can believe that personal characteristics are fixed and that there is not much one can do about it (a fixed mindset) or that personal characteristics are malleable and that one can improve (a growth mindset). The participants, self-identified football fans, were shown a picture of a major loss experienced by the Mexican national team and then answered questions that assessed the participants' team trust, intention to provide future support, and mindsets. We conceptualised mindsets as latent variables and classes to test our hypotheses. The results from the latent variable model showed a significant, positive influence of a growth mindset on team trust. Similarly, the results from the latent class model showed that the class characterised by high levels of a growth mindset was more likely to trust the national team. Regarding intentions to provide future support to the national team, a growth mindset had an indirect, positive effect through its influence on team trust. Similarly, the class with high levels of a growth mindset was more likely to support the national team in the future. The implications for social psychology and consumer behaviour are discussed.