Restructuring Metaphors: Using Mental Re-Mapping in Cognitive Coaching

This article outlines different aspects of dealing with metaphors within the cognitive coaching framework. It focuses on the connection between metaphor, language and perception. Metaphors are an intimate part of most linguistic expressions. Since coaching is a structured verbal interaction it involves the exchange of metaphors between a client and a coach. The cognitive coaching literature concentrates mainly on techniques that help clients to pinpoint logical inconsistencies in their thinking. Such techniques have proven to be very helpful, but not all clients have the ability to benefit from this traditional rational disputing. In these situations the coach can make use of another technique, which still derives from cognitive principles. The first part of the article focuses on the theoretical aspects of metaphors as linguistic expressions while the second part addresses a specific client case. Suggestive techniques on how to restructure metaphors are described in connection with the client case.

Metaphors for the Mobile Internet

This paper examines a set of metaphors for describing, understanding and characterising the Mobile Internet. The metaphors are a result of extensive user studies in the US, Hong Kong and Europe in the late 2006 and early 2007. In these studies, we explored the user experience related to the Mobile Internet through in-depth contextual interviews with over 40 users, including a group in the US, which was deprived of their standard Internet PC access for several days. Our analysis of the collected data resulted in six metaphors that can be used as powerful creative tools in designing Mobile Internet applications.