GM Crops in Hungary: Comparing Mass Media Framing and Public Understanding of Technoscientific Controversy

In Hungary, there has been limited public debate about genetically modified crops, unlike in some Western countries. The mass media has published little to inform Hungarian lay people about genetically modified (GM) crops or their relevance to the country. Nevertheless, the media did convey some general impressions, mainly from within an Anti-GM Threat framing of the issue. This mass media frame was evident in lay focus group discussions—e.g. GM crops branded a food risk, general focus on risks, health risk identified as important risk, foreign companies regarded as source of the problem and as being ‘just out for profit’, image of corn, rhetoric of deterioration, etc. This overlap supports theories which suggest that media framings provide a resource which can be appropriated for public understanding. At the same time, however, dominant media framings were also mentioned only vaguely or in a somewhat modified way. Other issues raised in the media framing, not resonating with wider cultural themes, were absent from focus group discussions (e.g. environmental concerns). And participants were also able to rely on other conversational resources (analogous reasoning and cultural themes) to formulate some additional issues beyond the media reportage.     

The moderating role of objective and subjective numeracy in attribute framing

Previous research has found that objective numeracy moderates framing effects: People who are less numerate were found to be more susceptible to goal‐framing and attribute‐framing effects than people who are highly numerate. This study examined the possibility that subjective numeracy likewise moderates attribute framing in contexts where participants are presented with percentages of success or failure. The results show that compared with highly numerate participants, less numerate participants were more susceptible to the effect of attribute framing. Interestingly, this moderating effect was revealed only when using objective numeracy measures, and not when subjective numeracy measures were used. Future research is suggested to replicate these findings, to establish the generalizability of numeracy as a moderator of other cognitive biases, and to examine several possible theoretical explanations for the differential moderation of attribute‐framing bias.     

Mix or Match? Consumer Spending Decisions in Conditional Promotions

Conditional multi‐item promotions are a prevalent marketing tactic whereby consumers have to buy a certain number of products to get a discount. This paper examines how framing a multi‐item promotion in terms of savings on multiple items versus a single item (e.g., “buy two, get X% off on both” vs. “buy two, get 2X% off on the cheaper item”) affects consumers’ decision‐making and product choices. Two laboratory studies and a field study at a boutique clothing store demonstrate that the “2X% on cheaper” framing makes consumers more likely to select similarly priced primary and secondary items. This strategy is driven by increased focus on promotional savings under the “2X% on cheaper” framing, which leads consumers to spend more on their secondary items. Overall, this research shows how a subtle change in the framing of multi‐item promotions changes consumers’ product selection strategies and shopping basket composition.     

Better Safe than Sorry: Risking Irresponsibility by Seeking Uncertainty

Research findings differ as to whether choosing a risky option is an efficient strategy for decision makers seeking to avoid responsibility for potential failures. A risky choice may leave the final outcome to chance factors, but the decision maker can still be held responsible for choosing risk. Further, it is unclear whether a risky choice is a responsible choice. The present article investigates the putative relationship between risk‐taking and responsibility by drawing a distinction between being responsible for the outcome (R1) versus acting responsibly (R2). Four experiments were performed, in which participants were presented with scenarios describing decision makers facing a choice between a risky (uncertain) option and a riskless (certain) option, framed in terms of losses or equivalent gains. The results showed that decision makers who chose the risky alternative were judged to have acted in a less responsible manner (R2), while still being held equally responsible for the outcome (R1), unless they were ignorant of the risks involved. Choosing risk did not absolve decision makers from blame, despite being less causal and less in control than those who chose the riskless option. Risky decision makers were also judged to be more personally involved. The dissociation between R1 and R2 ratings confirms earlier findings and serves to clarify an alleged relationship between risky choices and responsibility aversion. Framing effects for own choices were found in both scenarios. In contrast, responsibility ratings were only slightly affected by frame. Copyright © 2017 John Wiley & Sons, Ltd.     

The Effect of Transparency on Framing Effects in Within‐Subject Designs

A long‐lasting assumption about the framing effect is that if the participants discover the purpose of the experiment in a within‐subject design, then this test transparency would trigger them to override their initial answer and make coherent choices. For this reason, researchers try to mask the connection between the two parts of the test by inserting filling questions or a time delay between the two parts of the test. In this research, we explored the extent to which these customarily used masking solutions are effective in increasing test sensitivity for the framing effect. In three experiments, we assessed the effect of masking on the tests of the attribute framing and the risky‐choice framing effects. Contradicting the general belief, our results indicate that these effects are already measurable without any masking or delay and we found no convincing evidence that the attempts to decrease task transparency provide worthwhile benefits for general tests of the effect. Beyond their practical relevance, the results question whether the test is a good measure of coherence rationality and better suit those accounts that suggest that the two parts of the framing tasks cannot be regarded as identical. Copyright © 2017 John Wiley & Sons, Ltd.     

决策任务类型与结果框架对风险决策的影响

本研究考察生命和金钱问题下,获得和损失框架中决策任务类型对风险决策的影响。采用2（任务领域：生命、金钱）×2（决策任务类型：经验、描述）×2（结果框架：获得、损失）被试间设计,使用卡方检验及logistic回归分析后发现：生命和金钱问题下,个体在直接给出方案可能结果的描述性决策中仅表现出损失框架下的风险偏好;在通过自主查看方案可能结果的经验性决策中未发现结果框架作用。描述−经验差距一致性存在于生命和金钱问题中。     

Responding to framed health messages: Different strokes for different (handedness) folks

Research has shown that strength of handedness – a proxy variable for the degree of interaction between the left and right brain hemispheres – predicts differences in a variety of cognitive domains. The present paper extends this work to message (or goal) framing effects in which persuasive health communications emphasise positive vs. negative outcomes. One hundred fifty-six participants read pamphlets containing statements emphasising either the gains of using or the losses of not using sunscreen. Replicating previous research, non-users of sunscreen were more affected by framed messages than users. However, we found a loss- rather than gain-framed advantage, and mixed (inconsistent)-handers seemed to drive these effects more so than strong (consistent)-handers. These results suggest that a ‘one-size-fits-all’ approach may be inadequate in crafting effective educational messages about health behaviours, and that theories centring around one’s regulatory focus orientation as well as new methods in laterality research may be useful in reaching the widest range of individuals.     

不同建议来源和关系亲疏下突发事件决策中的框架效应

从建议来源和关系亲疏两个方面对突发事件下的决策框架效应进行探讨。采用2（建议来源：来自普通群众／消防人员）×2（关系亲疏：关系亲密／关系疏远）×2（任务框架：正面框架／负面框架）完全被试间实验设计。实验材料以突发事件为背景,根据Kahneman（1981）研究的经典“亚洲疾病问题”改编。采用集体施测的方法,240名来自济南和重庆的大学生参加了实验。结果发现：①建议来源影响被试的决策反应,尤其是当建议来自专业人士（如消防人员）时,决策者表现出偏好于风险的单向框架效应;②关系亲疏导致不同的框架效应,在拯救包括亲属在内的受灾人群（关系亲密）时,框架效应非常明显;但当拯救陌生人（关系疏远）时,决策者表现出偏好于风险的单向框架效应;③当建议来源和关系亲疏共同作用于被试决策时,凡涉及关系亲密条件时决策者不管建议来源都表现出明显的框架效应;而当关系疏远时不同的建议来源导致决策者的决策框架不同。这说明,不同的建议来源和关系亲疏对突发事件下的决策框架效应产生了影响。     

Intellectual Profiles and Violent Behavior in Juvenile Delinquents

Hemispheric laterality, measured by the Wechsler Verbal IQ-Performance IQ differential score, in a large group of delinquents (N = 101) was not associated with violent-nonviolent behavior. Delinquents were, however, likely to be relatively more impaired on verbal than on nonverbal intellectual capacities.     

Drug addiction. Is it a disease or is it based on choice? A review of Gene Heyman's Addiction: A disorder of choice.

In Addiction: A disorder of choice, Gene Heyman surveys a broad array of evidence—historical, anthropological, survey, clinical, and laboratory‐based to build an argument about the role of basic choice processes in the phenomena that comprise drug addiction. He makes a compelling, multifaceted argument that conceptualizing drug addiction as a chronic disease (like schizophrenia or diabetes) is both misleading and erroneous. In developing his argument, he points out that the best survey data available indicate that most drug addicts quit their addiction, a fact inconsistent with a chronic‐disease model. He illustrates how basic, normal choice processes can lead to addiction, arguing that people do not choose to be addicts, but that normal choice dynamics can lead them to that condition. He points to a variety of factors that keep most from becoming addicted, with a focus on the role of choice governed by choice‐by‐choice contingencies versus choice governed by the outcome of sequences of choices, a difference in an under‐described activity called framing. His view is consistent with the most effective treatments currently available, and provides a basis for continued basic research on choice as well as research on treatment and prevention.