An overcorrection framing effect

With the “typical” attribute framing manipulation, assimilation effects have often been obtained; people often judge the attributes of a judgmental target more positively when the attributes are framed positively (e.g., 99% pure) than negatively (e.g., 1% impure). Research has not, however, explored or demonstrated the effects of correcting or overcorrecting for the frame's influence. Overcorrection framing occurs when a more positive response is produced by the negative frame. Across three experiments, overcorrection as well as typical framing effects were obtained. In Experiments 1 and 2, overcorrection effects were obtained when participants were prompted to consider complementary information and, in Experiment 3, when the frame's source was described as untrustworthy. In contrast, typical framing effects were obtained when prompts were not supplied and when the frame's source was not described as being untrustworthy. These results supported the unification model that uses a priming analysis to account for assimilation (typical framing) and contrast (overcorrection framing) effects. We discussed how overcorrection is expected with other framing manipulations, such as risky-choice framing. We provided reasons for asymmetrical correction effects and discussed implications of our analysis for holistic/analytical as well as System 1/System 2 processing styles, the influence of different amounts of cognitive resource allocations, and the possibility of a correction process involving averaging.     

Contextual framing of loss impacts harm avoidance during risky spatial decisions

Although the same decision to act can occur in multiple contexts, how these contexts differentially influence behavior is not well understood. In this paper, we investigate whether contextual framing affects individuals' behavior in spatial decision making. Although previous research suggests that individuals' judgments are sensitive to contextual (and particularly moral) factors of a scenario, no work has addressed whether this effect extends to spatial decisions. To investigate the impact of context on perceptual sensorimotor behavior, we superimposed two moral dilemmas (which we call help and harm) on a spatial decision-making paradigm. The basic task required participants select a target area while avoiding an overlapping nontarget area. Although the visuospatial task was constant, the moral context was changed when participants had to execute either a drone missile strike on enemies in the harm context or deliver ammunition to allies in the help context. Participants more strongly avoided losses in the harm context, reflected by a greater selection bias away from the nontarget (i.e., allies) on drone strike trials. These findings suggest that the contextual framing of a subjective perceived loss on a spatial decision can drive avoidant motor execution behavior.     

Approach/avoidance motivation, message framing, and health behavior: understanding the congruency effect

Health messages framed to be congruent with individuals’ approach/avoidance motivations have been found to be more effective in promoting health behaviors than health messages incongruent with approach/avoidance motivations. This study examines the processes underlying this congruency effect. Participants (undergraduate students, N=67) completed a measure of approach/avoidance orientation (the BIS/BAS scales) and read either a gain- or loss-framed message promoting dental flossing. Results demonstrated a congruency effect: Participants who read a congruently framed message had greater flossing efficacy, intended to floss more, and used more dental flosses than did the participants who read an incongruent message. Moreover, intention to perform the behavior predicted the congruency effect and self-efficacy mediated participants’ intentions to perform the health behavior. Discussion centers on the role of personality factors and situational factors in models of behavior change.

Attribute Framing and Goal Framing Effects in Health Decisions

Levin, Schneider, and Gaeth (LSG, 1998) have distinguished among three types of framing—risky choice, attribute, and goal framing—to reconcile conflicting findings in the literature. In the research reported here, we focus on attribute and goal framing. LSG propose that positive frames should be more effective than negative frames in the context of attribute framing, and negative frames should be more effective than positive frames in the context of goal framing. We test this framework by manipulating frame valence (positive vs negative) and frame type (attribute vs goal) in a unified context with common procedures. We also argue that the nature of effects in a goal-framing context may depend on the extent to which the research topic has “intrinsic self-relevance” to the population. In the context of medical decision making, we operationalize low intrinsic self-relevance by using student subjects and high intrinsic self-relevance by using patients. As expected, we find complete support for the LSG framework under low intrinsic self-relevance and modified support for the LSG framework under high intrinsic self-relevance. Overall, our research appears to confirm and extend the LSG framework.     

认知闭合需要、框架效应与决策偏好

在带有模糊性的决策情境中,决策者个人的认知特征会对其判断决策产生重要影响。通过实验的方法,考察了认知闭合需要和特征框架效应对个体决策偏好的影响。93名工商管理硕士（MBA）参与了实验,研究的结果支持了本研究的3个假设,即认知闭合需要与特征框架效应不仅对被试的决策偏好存在显著的影响,而且二者还存在显著的交互作用。具体来说,研究发现,在模糊情境中：高认知闭合需要的被试偏好于立刻做出决策,而低认知闭合需要的被试偏好于暂缓做出决策;接收到正向框架信息的被试偏好于立刻做出决策,而接收到负向框架信息的被试偏好于暂缓做出决策;认知闭合需要与特征框架对被试的决策偏好还存在显著的交互作用。研究结论为根据个体认知闭合需要的水平来选拔决策者、利用框架效应来影响个体的信息加工方式进而提高决策质量提供了理论依据     

从对框架效应的分析看风险决策的神经基础

对风险决策的研究近年来一直是微观经济学和心理学的热门,但是从传统的决策理论到主张有限理性的预期理论大多是对决策行为的研究,决策的心理机制一直是无法解释的黑箱子。令人兴奋的是近几年来神经科学家及其他领域的学者开始用先进的神经心理学的方法来研究风险决策,试图理解神经过程调节风险决策行为的方式。文章从分析违背“不变性”原则的框架效应入手,从正反框架、确定选择和风险选择、风险规避和风险寻求、高估小概率事件几个方面,全面分析风险决策可能的神经基础。在总结已有研究的基础上提出了把风险决策研究扩展到不确定决策,把风险决策中的一次决策研究扩展到多次决策的研究思路     

大学生职业决策和自尊、成就动机的关系

在应用自尊量表(SES)和成就动机量表(AMS)对106名大学生(男生46名,女生60名)进行调查的基础上,通过设计框架性职业决策情景,探究了大学生职业决策和自尊、成就动机的关系。结果发现:(1)成就动机中避免失败变量与框架效应的交互作用对大学生职业决策倾向性有显著性影响;(2)自尊水平对大学生职业决策倾向性存在显著性作用;(3)框架效应在大学生职业决策中发生作用,对大学生的职业决策倾向性有显著的影响。     

红色及图形表征对健康行为的助推作用

本研究旨在通过3个实验从信息凸显的角度探讨红色图形对健康行为的助推作用。实验一和实验二分别采用星号图和直条图，通过操纵图形颜色或装有实验材料的信封颜色，以探讨数量信息表征方式（图形 vs. 数字）及颜色（红色 vs. 蓝色、黑色或白色）对健康风险回避行为的影响。实验三将针对宫颈癌疫苗接种这一健康行为，采用更加形象的人物杆形图进一步考察在不同决策框架下（损失/收益）红色图形能否有效助推个体的健康行为意愿。结果发现，在损失及收益情景下，红色图形均能稳定助推个体的健康行为，但当用信封颜色操纵颜色背景时，红色的影响力会降低。结果支持：红色图形可有效助推个体的健康行为。     

Luck Attributions and Cognitive Bias

Philosophers have developed three theories of luck: the probability theory, the modal theory, and the control theory. To help assess these theories, we conducted an empirical investigation of luck attributions. We created eight putative luck scenarios and framed each in either a positive or a negative light. Furthermore, we placed the critical luck event at the beginning, middle, or end of the scenario to see if the location of the event influenced luck attributions. We found that attributions of luckiness were significantly influenced by the framing of the scenario and by the location of the critical event. Positively framing an event led to significantly higher lucky ratings than negatively framing the same exact event. And the closer a negative event was placed toward the end of a scenario, the more unlucky the event was rated. Overall, our results raise the possibility that there is no such thing as luck and thereby pose serious challenges to the three prominent theories of luck. We instead propose that luck may be a cognitive illusion, a mere narrative device used to frame stories of success or failure.     

When not to accentuate the positive: Re-examining valence effects in attribute framing

While the expanding body of attribute framing literature provides keen insights into individual judgments and evaluations, a lack of theoretical perspective inhibits scholars from more fully extending research foci beyond a relatively straightforward examination of message content. The current research applies construal level theory to attribute framing research. The authors conduct a meta-analysis of 107 published articles and then conceptually expand this knowledge base by synthesizing attribute framing research and construal level concepts. Results suggest that attribute framing is most effective when there is congruence between the construal level evoked in a frame and the evaluator’s psychological distance from the framed event. A follow-up experiment confirms that the congruence between a frame’s construal level and psychological distance—not simply its valence—appears to be driving attribute framing effects. This research proposes to shift the focus in attribute framing research from that of message composition to a more complex relationship between the message and the recipient.