Multi-stage mental process for economic choice in capuchins

We studied economic choice behavior in capuchin monkeys by offering them to choose between two different foods available in variable amounts. When monkeys selected between familiar foods, their choice patterns were well-described in terms of relative value of the two foods. A leading view in economics and biology is that such behavior results from stimulus-response associations acquired through experience. According to this view, values are not psychologically real; they can only be defined a posteriori. One prediction of this associative model is that animals faced for the first time with a new pair of foods learn to choose between them gradually. We tested this prediction. Surprisingly, we find that monkeys choose as effectively between new pairs of foods as they choose between familiar pairs of foods. We therefore, propose a cognitive model in which economic choice results from a two-stage mental process of value-assignment and decision-making. In a follow-up experiment, we find that the relative value assigned to three foods in sessions in which we tested them against each other combine according to transitivity.     

Who shapes the self of independents and interdependents? Explicit and implicit measures of the self's relatedness to family,friends and partner

We suggest that social relationships shape the self in different ways, depending on whether persons define themselves as independent or interdependent. While the self of independents is most strongly associated with mental representations of others to whom they are related because of their own deliberate action (e.g. friends), the self of interdependents is most strongly connected with representations of others with whom they share allocated group memberships (e.g. family members). We took both explicit (Study 1) and implicit measures (Studies 2, 3 and 4) on how strongly independent and interdependent selves are associated with self‐chosen versus allocated close others. In Studies 3 and 4, we additionally primed the independent or interdependent self. Both explicit and implicit measures indicated that mental representations of family members were more strongly associated with the interdependent self than with the independent self, while romantic partners and friends were connected with both the independent and interdependent self. Copyright © 2006 John Wiley & Sons, Ltd.     

首词和尾词频率对高熟悉度成语识别的影响

采用词汇判定法,考察首词频率和尾词频率对高熟悉度四字成语识别的影响。实验结果表明:(1)对高熟悉度成语的识别规律与多层聚类表征模型的观点比较吻合;(2)构成成语的成份词对成语表征有竞争和干扰作用,高频率成份词相对于低频率成份词,对成语表征的竞争和干扰作用较大。     

规则聚焦对创业决策的影响机制

在创业决策的研究中,决策规则是一个被忽视的问题。研究调查了277名创业者,对被试的四种规则聚焦水平进行了协方差分析和分组回归分析。结果发现,因为规则聚焦的不同,创业决策的效标存在较大差异,且机会识别与创业决策之间的关系存在紧密性、选择性和偶发性三种关联模式。