A test of the self-perception explanation of the effects of rewards on intrinsic interest

An experiment was conducted to test the proposition that rewards undermine or enhance intrinsic interest in a task to the extent that individuals interpret their behavior as being motivated by the reward. It was predicted that when subjects were denied the opportunity to develop and confirm this attribution, rewards would not produce an undermining effect, but rather would enhance dispositions and behavior. Subjects were recruited to evaluate a new sugar-free soft drink. Two levels of incentives (reward-no reward), two levels of examination (opportunity-no opportunity), and three levels of outcome (good-neutral-poor) were employed. The results support the prediction that an incentive's effect depends on the examination opportunity. In the examination condition, rewarded subjects attributed their behavior more to external factors than did unrewarded subjects, but gave more negative product evaluations only after tasting it. In the no examination condition, there were no differences in the attributions made by rewarded and unrewarded subjects, and rewarded subjects were more positively disposed toward the product both before and after tasting it. These results are explained as a consequence of two properties of rewards, enhancement through reinforcement and undermining through discounting, and of hypothesis-testing processes.     

Attitudinal qualities relating to the strength of the attitude-behavior relationship

A study was conducted to examine the relation between each of several attitudinal qualities and attitude-behavior consistency. Subjects' attitudes toward volunterring to participate in psychological research were assessed. The number of experiments in which each subject volunteered to participate was employed as the measure of behavior. Attitude-behavior consistency was significantly related to (1) the amount of direct experience upon which the subject's attitude was based (specifically, the number of experiments in which the subject had previously participated), (2) the degree of certainty with which the attitude was held, and (3) how well-defined the subject's attitude was, as measured by the width of his latitude of rejection. These three attitudinal qualities were significantly intercorrelated, suggesting that direct experience with an attitude object may produce an attitude that is both better defined and more confidently held than an attitude formed through more indirect means.     

Sexual arousal and interpersonal evaluations

In an attempt to reconcile conflicting results concerning the effects of sexual arousal on interpersonal evaluations, hypotheses based on adaptation level, arousal-need gratification, and labeling of arousal explanations were tested. The variables of sexual arousal, technique of stimulus material presentation, physical attractiveness of the original stimulus female, and physical attractiveness of the final target person being judged were manipulated in a 2 × 2 × 2 × 2 design. A significant three-way interaction (Arousal × Stimulus Attractiveness × Target Attractiveness) obtained on all measures of interpersonal evaluation was interpreted as supporting a labeling of arousal explanation. It is suggested that subjects first interpret their arousal as being caused by their attraction toward the stimulus person. The characteristics of the stimulus person then become a factor used by subjects when they subsequently make judgments of target females. The adaptation-level and arousal-need gratification hypotheses were not supported.     

The extinction of within-compound flavor associations

Three experiments studied extinction of the associations which are formed between two flavors presented in a simultaneous compound. In Experiment 1 those associations were identified by a sensory preconditioning procedure in which the poisoning of one element of the compound led to the rejection of the other element. Separate presentation of either element between their joint occurence and the poisoning of one element sharply attenuated the rejection of the other element. That attenuation was interpreted in terms of the extinction of within-compound associations. Experiment 2 obtained similar results with an alternative extinction procedure in which the elements of the original compound were presented in other compounds. Experiment 3 obtained similar results when the existence of the within-compound associations was determined by an alternative assessment procedure in which one element of the compound was made more attractive by the induction of a specific hunger. These experiments suggest that within-compound associations can be extinguished when the elements are separately presented outside of the compound. Experiments 2 and 3 make less plausible an alternative interpretation of the effects of separate element presentation in terms of reduction of the novelty of the element. The findings may be taken as implying that the elements of a simultaneously presented compound are joined by a single symmetrical association which acts at various points during a sensory preconditioning experiment.     

Tokens for stuttering

Four young stutterers were observed during 10 weekly sessions. Each session was divided into pretreatment, treatment, and posttreatment segments. Redeemable tokens were administered contingent upon stuttering behaviors in the treatment segment of the Experimental condition. In a Parallel Control condition, no tokens were administered during the entire session. The differences between the pretreatment and treatment segments were compared for the two conditions. Three subjects had dramatically fewer stuttering behaviors when tokens were being administered, while the fourth had more stuttering under the same condition. The subject whose stuttering increased had a history of therapy in which voluntary, “faked” stuttering had been called for, and the behaviors that increased were judged to be of this type. The decreases were interpreted as suggesting that the contingent tokens acted to countercondition the aversiveness of the stuttering experience, which reduced the anticipation of stuttering and hence the stuttering itself. The increase was felt to be simple reinforcement. The counterconditioning interpretation was borne out in two clinical applications in which money was presented contingent on stuttering behaviors judged to be aversive to the stutterer, and in which dramatically sudden, but long-lasting, improvement was seen.     

Neuropsychological significance of phonetically accurate and phonetically inaccurate spelling errors in younger and older retarded spellers

The performances of two groups of retarded spellers (who were equated with respect to the level of deficient performance in spelling, but who differed in the level of phonetic accuracy of their misspellings) at two different age levels were compared to those of normal spellers who had been matched for age and WISC Performance IQ with the retarded spelling groups. The results indicated very marked differences in a number of linguistic skills between the normal spellers and the retarded spellers whose misspellings were characterized by phonetic inaccuracy. The performances of the retarded spellers who produced a preponderance of phonetically accurate misspellings differed markedly from those of the normal spellers only when the task demands involved fairly complex linguistic-cognitive operations. For the most part, the differences among the three groups were in evidence only at the older age level studied.     

Parameters for vowel substitutions in Broca''s aphasia

Most phonological investigations of aphasic speech have focused on consonants. In this study, the vowel substitutions of five English-speaking Broca's aphasics were investigated with respect to several major explanatory hypotheses. An important possible motivating factor for aphasic substitutions, phonological environment, is an unlikely origin for these errors, since most substitutions occur along the paradigmatic axis. Another prominent hypothesis, markedness, also has no predictive power for the data of this sample. However, an analysis of the five Chomsky and Halle (1968, (The Sound Pattern of English), New York: Harper and Row) vowel features indicates that the two features for vowel height are selectively impaired: There is a strong tendency for lower vowels to replace higher targets. Moreover, the substitution sounds tend to be close to their target sounds along the height axis. Four possible hypotheses are advanced to account for this consistent lowering tendency.     

Field articulation and working memory

This experiment assessed the proposal that performance differences associated with field independence/field articulation reflect differential efficiency in the use of a limited capacity information-processing system termed working memory. Extreme scores on a group-administered version of the embedded figures test were used to identify subjects “high” and “low” in degree of field articulation. The task required that a subject retain a series of digits for subsequent report while performing a semantic modification of a target phrase. Concurrent information load on working memory was varied in two ways: by increasing memory load from 3 to 6 digits, and by increasing the complexity of the semantic processing required. In low information load conditions no differences were found between high FA and low FA groups. In high information load conditions low FA subjects made more errors in digit recall and took longer to perform the difficult semantic modification.     

Neuroelectrical correlates of hemisphere and handedness factors in a cognitive task

Principal-components analysis was performed on a set of averaged evoked potentials in order to extract components of cerebral activity functionally related to hemisphere, handedness, processing task, and stimulus feature variables. Eight such components were isolated. Degree of dextrality, hemispheric differences, and cognitive operations in processing distinct stimulus characteristics were identified as reflected in functionally distinct components of brain activity.