Seductive eyes: attractiveness and direct gaze increase desire for associated objects

Recent research in neuroscience shows that observing attractive faces with direct gaze is more rewarding than observing attractive faces with averted gaze. On the basis of this research, it was hypothesized that object evaluations can be enhanced by associating them with attractive faces displaying direct gaze. In a conditioning paradigm, novel objects were associated with either attractive or unattractive female faces, either displaying direct or averted gaze. An affective priming task showed more positive automatic evaluations of objects that were paired with attractive faces with direct gaze than attractive faces with averted gaze and unattractive faces, irrespective of gaze direction. Participants' self-reported desire for the objects matched the affective priming data. The results are discussed against the background of recent findings on affective consequences of gaze cueing.     

The smart gut: Tracking affective associative learning with measures of “liking”, facial electromyography, and preferential looking

We demonstrate here that initially neutral items can acquire specific value based on their associated outcomes, and that responses of physiological systems to such previously meaningless stimuli can rapidly reflect this associative history. Each participant participated in an associative learning task in which four neutral abstract pictures were each repeatedly paired with one of four foods that varied in valence and magnitude. Over the course of learning, participants’ “liking” ratings of and preferences for each picture came to reflect the value of the food with which it was paired. The abstract pictures also elicited physiological responses characteristic of the foods with which they were paired, including changes in facial electromyography (EMG) and preferential looking. A logistic modeling procedure showed that learning parameters, such as the rate at which participants learned the values associated with the pictures, were similar across food outcomes of different value.     

Why do people like bicycling? Modeling affect toward bicycling

Studies show that the way an individual feels about bicycling – the degree to which they like bicycling – is an important predictor of whether or not they bicycle. But why do some people like bicycling and others don’t? This study explores factors that may influence an individual’s liking of bicycling, or more formally, their bicycling affect. We analyze a rich dataset from a cross-sectional survey of residents of six small U.S. cities using an ordered logit model. Results show that bicycling behavior has the strongest association with liking bicycling, with bicycling constraints following as the second most important factor. Individual cognitions, including perceptions and normative beliefs, also play important roles in predicting bicycling affect. Individual measures of the physical environment do not correlate with liking of bicycling, but the perception that biking to various destinations is safe does. Social environment factors influence liking of bicycling as well. Longitudinal research is needed to better understand the reciprocal relationship between bicycling affect and bicycling behavior as well as the effect over time of factors such as the physical environment. Nevertheless, this study offers an initial understanding of the potential determinants of bicycling affect that provides a starting point for further research as well as direction for the development of policies for getting more people on bicycles.     

It felt fluent but I did not like it: fluency effects in faces versus patterns

Whether you like a person or not is often appraised in a glance. However, under such short presentation durations stimuli are harder to perceive and, according to hedonic fluency theory-which holds that higher fluency is linked to higher liking-thus, are liked less. Given that liking considerably influences person perception, we tested how shorter and longer presentation durations affect liking for faces and compared this with abstract patterns. To capture facets of fluency of processing we assessed felt fluency, liking, and certainty ratings. Following predictions of fluency theory, longer presentation durations led to higher felt fluency, certainty, and positively affected liking judgments in the abstract patterns. In faces, felt fluency and certainty also increased with longer durations. However, with longer durations, faces were liked less, and liking was not related to felt fluency. In other words, in contrast to hedonic fluency theory, faces are more attractive when only seen for a short amount of time. Thus, fluency does not inevitably lead to more positive evaluations—it rather depends on the stimulus category. We discuss these findings in terms of the special status that faces have with regard to human perception and evaluation.     

The how and why of disagreement among perceivers: An exploration of person models

Impression formation has been conceptualized as a process whereby perceivers form person models of others, describing what the person is like and why (Park, DeKay, & Kraus, 1994). If they exist, person models could help explain why there appears to be little consensus in personality judgments; perceivers forming different models of a person would also view them differently on trait and affect ratings. Two experiments were conducted to test assumptions of the person-model paradigm using naturalistic targets. The structure of person models was examined, along with their content. Results demonstrated that three distinct person models emerge for each target and that the majority of perceivers can easily identify with one of the three models. We found that person models were valid across different groups of perceivers, and that the models differed in terms of masculinity-femininity and affect. Implications for the person model formulation process are discussed.     

Reactions toward an unexpected or counternormative favor-giver: Does it matter if we think we can reciprocate?

People may experience two opposing motivations after receiving unexpected or counternormative favors: an obligation to reciprocate and psychological reactance. We investigated whether awareness of a future opportunity to reciprocate might affect which reaction would ultimately guide reciprocity behavior. Participants received a generous payment from a “supervisor.” This favor was either expected or unexpected and either normative or counternormative. Recipients were either aware or unaware of a future chance to reciprocate. As predicted, unaware participants demonstrated reactance by reciprocating less when the favor was unexpected or counternormative, whereas aware participants demonstrated obligation by reciprocating more under those circumstances. Participants’ evaluations of the supervisor suggested that people have mixed impressions of someone whose favors violate expectancies or norms.