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601.
低卷入情境中品牌远延伸的成功机制 总被引:6,自引:0,他引:6
品牌延伸是近年营销学界的一个研究热点。多数实证研究表明,母品牌认知、母品牌好感、延伸类别与母品牌类别之间的拟合度以及母品牌特定联想对品牌延伸评价有重要的影响作用。然而,已有理论在解释跨类别的远距离延伸的成功机制上比较乏力。本研究采用实证方法对这一点进行了补充。考虑到初始延伸评价所处的低卷入情境,概念层级较高的品牌相关变量在品牌远延伸评价中有重要的影响作用,本研究对三个品牌相关变量:品牌类别固着度、品牌抽象性与功能性特点、品牌声誉的主效应采用三个控制实验进行了测查。实验结果表明,较小的类别固着度,较高的品牌抽象性特点,以及较高的品牌声誉是品牌远延伸获得成功的机制保证。 相似文献
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组织健康:概念、特征及维度 总被引:4,自引:0,他引:4
组织面临空前激烈的挑战和压力,长期以来被忽视的组织健康正在受到国内外学者和企业界人士的关注和重视。作者对国内外已有研究成果进行了梳理,结合时代背景界定了组织健康的概念,总结了组织健康具有环境适应性、自我调节性、学习创新性、持续成长性和组织、员工与社会健康并存性等特征,并列举了现有研究的维度划分类型。目前学界对组织健康的研究尚处于探索阶段,组织健康的内涵、维度及其测量等基础性问题的解决是进一步开展组织健康前因后果研究的前提,在此基础上,才能为促进组织健康提供可靠有效的管理建 相似文献
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Danielle Arigo 《Social and Personality Psychology Compass》2023,17(10):e12829
Women in midlife (ages 40–60) with elevated risk for cardiovascular disease (CVD) often rely on social networks during times of high stress. Precautions against the spread of COVID-19—particularly stay-at-home-orders—could have limited positive social experiences during a stressful time, but also could have reduced unwanted negative social experiences. This report presents findings from an ecological momentary assessment study that used 3 bursts of 5 surveys per day for 5 days, to test for changes in women's social experiences: prior to COVID-19 (2019), during stay-at-home-orders (April-May 2020), and during initial reopening (August-September 2020). Participants were women aged 40–60 with one or more CVD risk factors (e.g., hypertension; N = 35, MAge = 51, MBMI = 32.2 kg/m2). Momentary reports showed that the number of positive interactions experienced in daily life did not significantly change from before to during the pandemic; positive interactions were more variable during stay-at-home orders than pre-COVID, but rebounded by initial reopening (to pre-COVID levels). In contrast, the number of negative social interactions and social comparisons decreased from before COVID to stay-at-home orders, and remained lower during initial reopening; these experiences were also less variable during stay-at-home orders and initial reopening than before COVID-19. Thus, in a vulnerable group of women with health risks, there is little evidence that social experiences worsened during the first 6 months of the COVID-19 pandemic; decreases in (potentially) negative social experiences may be a small but beneficial side effect of short-term public health precautions. 相似文献
605.
Joe Cambray 《The Journal of analytical psychology》2023,68(2):272-280
The impact of the COVID-19 pandemic on analytic training and the delivery of educational content is explored here. The proliferation of Zoom therapy and teaching is creating a post-human platform to which nearly everyone in contemporary society has had to adapt. Looking at the possible meanings of the pandemic, a psychoid factor (the virus) engaging the imagination has come to the fore as a response to climate change. The striking similarity to the H1N1 viral pandemic (“Spanish flu”) is noted, especially in the context of C. G. Jung having had a case in 1919 during which he experienced a number of visions and dreams. The imagery produced can be seen as an implicit attempt at “re-enchanting the world” found in The red book. Finally, a reconsideration of pedagogy in response to the pandemic is discussed with an eye to the archetypal aspects of internet communications. 相似文献
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Jon Mills 《The Journal of analytical psychology》2023,68(2):427-435
The ontology of death is universal, hence archetypal. Nowhere do we witness any organic creature escape its talons. Analytical psychology has had an intimate relationship to death for the simple fact that it contemplates the soul, the numinous, and an afterlife. From Hegel to Heidegger, Freud and Jung, death was an existential force that sustained and transformed life, the positive significance of the negative. Rather than merely a destructive phenomenon, death informs Being, the power of nothingness that dialectically drives life. In this paper, I will introduce the notion of what I call the omega principle, the psychological orientation and trajectory of our being towards death, which we may say is a universal preoccupation and recapitulation of the collective unconscious that subsumes our personal relation to death, an eternal return of the objective psyche constellated as esse in anima. 相似文献
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ObjectiveThe main objective of the present longitudinal study is to describe the progression of early adult-child interactions between the first and second years of life. Changes identified in interactions are described, focusing on both the qualitative aspects of maternal responses, as well as maternal response latency to the child's behavior using a microanalytical methodology that collected data on maternal and child behavior in real-time without losing sight of the temporal dimension.ParticipantsThis study examined 52 mother-child dyads from intact families that presented no psychological, social, or biological risk factors at 6, 12 and 18 months of age.InstrumentCITMI-R (early mother-child interaction coding system, revised edition) was used to assess early mother-infant interactions during free play sessions between mother and child the.ResultsThe results indicate that some components of maternal sensitivity improve as children progress towards the second year of life, detecting an increase in sensitive maternal behavior and a decrease in intrusive behavior in the evolutive observed period; moreover, regarding latency of maternal response, we observed that mothers of older children give more time for their children to explore, which stimulates autonomy. Finally, the implication of these results for intervention directed to optimizing early adult-child interactions are addressed. 相似文献
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Libby Osgood 《Zygon》2023,58(3):569-590
During this time of ecological crisis, spiritual guides are needed to provide inspiration and impel action. In the Roman Catholic tradition, saints act as role models and are associated with particular causes, locations, or professions. Who, then, are the ecological saints, whose witness can inspire hope and action in support of the environment? This article explores that question in two ways. First the writings and accounts of saints who are traditionally connected to the environment are examined to produce six indicators of the beliefs, characteristics, and actions of ecological saints. Second, a green gaze is applied to Saint Marguerite Bourgeoys, a seventeenth-century educator who lived in what would become Montreal, Canada, by comparing her writings and accounts of her life to the six indicators of an ecological saint. Identifying more ecological saints can promote environmental responsibility, and the six indicators of an ecological saint can be the lens through which beloved saints are re-examined. 相似文献
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《Revue Européene de Psychologie Appliquée》2023,73(2):100821
IntroductionSocial representations related to collaborative/therapeutic and information-gathering assessment could explain some psychological assessment practices. However, no other study has attempted to examine the actual place of these models in psychological assessment practices.ObjectiveThe goal of this study was to examine the social representations of different groups of professionals with regard to their preferred approach to psychological assessment.MethodA latent profile analysis was conducted on a sample of licensed Canadian guidance counselors (n = 382), psychologists (n = 235), and psychoeducators (n = 97).ResultsResults revealed three psychological assessment profiles, which significantly differ in terms of a few social factors. Results also showed that some psychological assessment practices differ across profiles.ConclusionThis study provides a better understanding of psychometric instruments users’ approaches to assessment and the influence of social factors. 相似文献
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本研究基于项目反应理论,提出了一种检验力高且犯Ⅰ类错误率小的检测DIF的新方法:LP法(Likelihood Procedure),且以2PLM下对题目进行DIF检验为例介绍此法。本文通过与MH方法、Lord卡方检验法和Raju面积测量法三种常用的检验DIF的方法比较研究LP法的有效性,同时探讨样本容量、测验长度、目标组和参照组能力分布的差异、DIF值大小等相关因素对LP法有效性可能产生的影响。通过模拟研究,得到以下结论:(1)LP法比MH法及Lord卡方法更灵敏且更稳健;(2) LP法比Raju面积测量法更合理;(3)LP法的检验力随着被试样本容量或DIF值的增大而增大;(4)当参照组与目标组的能力无差异时,LP法在各种条件下的检验力比参照组与目标组的能力有差异时的检验力高;(5)LP法对一致性DIF和非一致性DIF都有良好的检验力,且LP法对一致性DIF的检验力比对非一致性DIF的检验力高。LP法可以简便的扩展并运用到多维度、多级评分项目上。 相似文献