Roadside digital billboard advertisements: Effects of static,transitioning, and animated designs on drivers’ performance and attention

The aim of this study was to analyze and compare the effects of different types of digital billboard advertisements (DBAs) on drivers’ performance and attention allocation. Driver distraction is a major threat to driver safety. DBAs are one form of distraction in drivers’ outside environment. There are many different types of DBAs, such as static images, changing images, or videos. However, it is not clear to what extent each of these contributes to driver distraction. A total of 100 students participated in a controlled driving simulator experiment in an urban environment. Measures of driving performance were collected, as well as eye tracking and EEG as windows into attention allocation. The different types of DBAs investigated were static (a single image), transitioning (one static DBA replaces another), and animated (short videos). The statistical analysis demonstrated that there were significant differences in the effect of each type of DBA on drivers' performance (deviation from the center of the lane and reaction time), visual attention to the road (percent of fixations on the road, percent of fixations on DBAs, fixation duration on DBAs, and number of gazes on DBAs), and the EEG theta band and beta band. These results show that driving performance and attention to the road were both more negatively affected when drivers were exposed to transitioning and animated DBAs as compared to static DBAs. The results of this study provide guidance for the better design and regulation of DBAs in order to minimize driver distraction.     

Hemispheric asymmetries in auditory distraction

Serial-verbal short-term memory is impaired by irrelevant sound, particularly when the sound changes acoustically (the changing-state effect). In contrast, short-term recall of semantic information is impaired only by the semanticity of irrelevant speech, particularly when it is semantically related to the target memory items (the between-sequence semantic similarity effect). Previous research indicates that the changing-state effect is larger when the sound is presented to the left ear in comparison to the right ear, the left ear disadvantage. In this paper, we report a novel finding whereby the between-sequence semantic similarity effect is larger when the irrelevant speech is presented to the right ear in comparison to the left ear, but this right ear disadvantage is found only when meaning is the basis of recall (Experiments 1 and 3), not when order is the basis of recall (Experiment 2). Our results complement previous research on hemispheric asymmetry effects in cross-modal auditory distraction by demonstrating a role for the left hemisphere in semantic auditory distraction.     

The development of memory maintenance: Children’s use of phonological rehearsal and attentional refreshment in working memory tasks

Past research suggests that children begin to phonologically rehearse at around 7 years of age. Less is known regarding the development of refreshment, an attention-based maintenance mechanism. Therefore, the use of these two maintenance methods by 6- and 8-year-olds was assessed using memory span tasks that varied in their opportunities for maintenance activity. Experiment 1 showed that nonverbal processing impaired both groups’ performance to similar extents. Experiment 2 employed phonologically similar or dissimilar memory items and compared the effects of verbal versus nonverbal processing on recall. Both groups showed evidence of phonological maintenance under nonverbal processing but not under verbal processing. Furthermore, nonverbal processing again impaired recall. Verbal processing was also more detrimental to performance in 8-year-olds than in 6-year-olds. Together, the results suggest that nonverbal processing impairs recall by obstructing refreshment and that developmental change in maintenance between 6 and 8 years of age consists primarily of an increase in phonological rehearsal.     

中国古代心理学思想中的注意问题

本文根据古代思想家的有关言论,探讨了他们的注意心理思想,即注意的慨念。特征,分心与分散,分配与集中,注意与感知、记忆、思维的关系,注意在学习中的作用。     

Helping Children and Caregivers Cope with Repeated Invasive Procedures: How Are We Doing?

This paper discusses recent developments in the medical and psychological management of child behavioral distress during invasive (i.e., needle stick) procedures for diagnosis and treatment of chronic pediatric disorders. Along with a review of relevant studies from the medical, pediatric psychology and behavior analysis literatures, representative data are presented from recent research on pediatric procedural pain management. The impact of increasing use of implanted subcutaneous intravenous catheters (ports) and decreased reliance on intravenous cannulation is discussed. Similarly, the effects (and limitations) of more frequent use of topical anesthesia to prepare needle sites also are presented. The continuing need for adjunctive, nonpharmacological (i.e., cognitive and behavioral) interventions for procedural pain is emphasized, and recent studies on distraction and counter-conditioning-based treatments are described. Future research is encouraged on (1) behavioral interventions in relation to day-to-day contextual variables that modulate treatment effects and (2) the development of efficient screening measures to identify children and families who are least likely to cope effectively with repeated procedures, allowing them to be given greater priority for allocation of limited resources for psychosocial intervention.