Roadside digital billboard advertisements: Effects of static,transitioning, and animated designs on drivers’ performance and attention

The aim of this study was to analyze and compare the effects of different types of digital billboard advertisements (DBAs) on drivers’ performance and attention allocation. Driver distraction is a major threat to driver safety. DBAs are one form of distraction in drivers’ outside environment. There are many different types of DBAs, such as static images, changing images, or videos. However, it is not clear to what extent each of these contributes to driver distraction. A total of 100 students participated in a controlled driving simulator experiment in an urban environment. Measures of driving performance were collected, as well as eye tracking and EEG as windows into attention allocation. The different types of DBAs investigated were static (a single image), transitioning (one static DBA replaces another), and animated (short videos). The statistical analysis demonstrated that there were significant differences in the effect of each type of DBA on drivers' performance (deviation from the center of the lane and reaction time), visual attention to the road (percent of fixations on the road, percent of fixations on DBAs, fixation duration on DBAs, and number of gazes on DBAs), and the EEG theta band and beta band. These results show that driving performance and attention to the road were both more negatively affected when drivers were exposed to transitioning and animated DBAs as compared to static DBAs. The results of this study provide guidance for the better design and regulation of DBAs in order to minimize driver distraction.     

Modeling the influence of mobile phone use distraction on pedestrian reaction times to green signals: A multilevel mixed-effects parametric survival model

Understanding and modeling the influence of mobile phone use on pedestrian behaviour is important for several safety and performance evaluations. Mobile phone use affects pedestrian perception of the surrounding traffic environment and reduces situation awareness. This study investigates the effect of distraction due to mobile phone use (i.e., visual and auditory) on pedestrian reaction time to the pedestrian signal. Traffic video data was collected from four crosswalks in Canada and China. A multilevel mixed-effects accelerated failure time (AFT) approach is used to model pedestrian reaction times, with random intercepts capturing the clustered-specific (countries) heterogeneity. Potential reaction time influencing factors were investigated, including pedestrian demographic attributes, distraction characteristics, and environment-related parameters. Results show that pedestrian reaction times were longer in Canada than in China under the non-distraction and distraction conditions. The auditory and visual distractions increase pedestrian reaction time by 67% and 50% on average, respectively. Pedestrian reactions were slower at road segment crosswalks compared to intersection crosswalks, at higher distraction durations, and for males aged over 40 compared to other pedestrians. Moreover, pedestrian reactions were faster at higher traffic awareness levels.     

Attentional networks,vigilance, and distraction as a function of attention-deficit/hyperactivity disorder symptoms in an adult community sample

Attentional difficulties are a core axis in attention-deficit/hyperactivity disorder (ADHD). However, establishing a consistent and detailed pattern of these neurocognitive alterations has not been an easy endeavour. Based on a dimensional approach to ADHD, the present study aims at comprehensively characterizing three key attentional domains: the three attentional networks (alerting, orienting, and executive attention), two components of vigilance (executive and arousal vigilance), and distraction. To do so, we modified a single, fine-grained task (the ANTI-Vea) by adding irrelevant distractors. One hundred and twenty undergraduates completed three self-reports of ADHD symptoms in childhood and adulthood and performed the ANTI-Vea. Despite the low reliability of some ANTI-Vea indexes, the task worked successfully. While ADHD symptoms in childhood were related to alerting network and arousal vigilance, symptoms in adulthood were linked to executive vigilance. No association between ADHD symptom severity and executive attention and distraction was found. In general, our hypotheses about the relationships between ADHD symptoms and attentional processes were partially supported. We discuss our findings according to ADHD theories and attention measurement.     

Effects of background chewing sounds on learning: The role of misophonia sensitivity

Misophonia refers to one's sensitivity to specific sounds, which can range from minor annoyance to extreme distress. This experiment tested the role of individual differences in misophonia sensitivity on learning. College students read a text passage about migraines in a quiet room with 2 or 3 other participants and 1 confederate. In some sessions, the confederate audibly chewed gum while reading the text (sound group); in other sessions, the confederate read silently (control group). All participants then completed a comprehension test on the material, followed by an assessment of their misophonia sensitivity. Although there was no overall difference between the two groups on the comprehension test, misophonia sensitivity significantly moderated the effect of the trigger sound on learning. Students who scored relatively high on misophonia sensitivity performed worse on the comprehension test if they were in the sound group but performed better if they were in the control group.     

Cultural differences in distraction processing: influence of context at retrieval

Cultural differences in information processing affect perceptual judgment, attention, and memory. We investigated whether cultural differences in processing patterns, specifically East Asian participants’ tendency to encode holistically, compared to Western tendencies to process analytically, affect performance on an implicit memory test. First, participants completed a 1-back task on pictures with superimposed distracting words. After a delay filled with a computerised Corsi block task, they performed a word fragment task in which some fragments could be completed with the distracting words from the 1-back task. Critically, fragments were presented with the same pictures as previously seen (matched condition), with no pictures (control condition), or with pictures from other trials on the 1-back task (mismatched condition). Non-Asian Canadian participants showed virtually no priming for distraction, independent of the reinstatement of encoding context. East Asian Canadian participants showed superior priming for fragments that had been paired with their original pictures. They did not show evidence of a detriment for the mismatched, relative to control, condition.     

Evaluation of a dynamic blocking concept to mitigate driver distraction: Three simulator studies

In recent years, the number and complexity of in-vehicle infotainment systems has been steadily increasing. While these systems certainly improve the driving experience, they also increase the risk for driver distraction. International standards and guidelines provide methods of measuring this distraction along with test criteria that help automakers decide whether an interface task is too distracting to be used while driving. Any specific function failing this test should therefore be locked out for use by the driver. This study implemented and tested a dynamic approach to this blocking by algorithmically reacting to driver inputs and the pace of the interaction in order to prevent drivers from having prolonged or too intense sequences of in-vehicle interactions not directly related to driving. Three simulated driving experiments in Germany and the United States were conducted to evaluate this dynamic function blocking concept and also cater for differences in the status quo of either no blocking or static blocking. The experiments consisted of a car following scenario with various secondary interface tasks and always included a baseline condition where no blocking occurred as well as an implementation of the dynamic function blocking. While Experiments 1 and 3 were aimed at collecting and analyzing gaze and driving data from more than 20 participants, Experiment 2 focused on the user experience evaluation of different visual feedback implementations from 13 participants. The user experience as rated by these participants increased throughout the course of all three studies and helped further improve both the concept and feedback design. In the experiments the total glance time towards the road was significantly higher in the dynamic function blocking condition compared to the baseline, already accounting for the increase in total task time inherent to the dynamic condition. Participants developed two strategies of interacting with the dynamic function blocking. They either operated at their normal baseline speed and incurred task blockings or operated slower to avoid the blockings. In the latter strategy, participants chunked their interactions into smaller steps with the present data suggesting that they used the pauses in between chunks to look back onto the road ahead. Theoretical and practical implications of this first evaluation of a dynamic function blocking concept are discussed.     

The Project Method of Teaching Psychology: A Rejoinder to Dr. Cason

Unlike word frequency counts—e.g., Thorndike and Lorge—or nonsense syllable norms, the total number of different words scaled in extant norms with free associations is limited, although some words were repeatedly scaled. In order to remedy this situation and broaden the word pool for future research, a new norm for 48 words was obtained by means of free associations in the present study (N = 58 men and women undergraduate students in psychology). Discrete normative free associations were procured for 10 words for the first time by the current norm. For the words previously scaled, whereas there were some noticeable differences, overall substantial consistency was observed between the present and earlier results. Further, a survey of previously available word association norms disclosed useful information and interesting trends in this field.     

认知分心的强度对创伤性信息加工的影响

结合ERP技术、创伤电影范式和改进的工作记忆范式探讨了认知分心的强度对创伤性信息加工的影响。结果发现, (1)高负荷上的N2波幅显著大于低负荷上的。(2)在低工作记忆负荷上, 创伤负性图引发的LPP波幅显著大于创伤中性图和无关中性图; 而在高工作记忆负荷上, 三类图片引发的LPP波之间差异不再显著。(3)在创伤负性图上高、低负荷工作记忆任务诱发的LPP波差异显著, 且高负荷条件下的LPP波幅显著小于低负荷条件。结果表明, 相比低认知控制, 早期高认知控制对创伤性信息的调节更有效, 支持了认知控制理论。     

Trouble articulating the right words: Evidence for a response‐exclusion account of distraction during semantic fluency

It is widely held that single‐word lexical access is a competitive process, a view based largely on the observation that naming a picture is slowed in the presence of a distractor‐word. However, problematic for this view is that a low‐frequency distractor‐word slows the naming of a picture more than does a high‐frequency word. This supports an alternative, response‐exclusion, account in which a distractor‐word interferes because it must be excluded from an articulatory output buffer before the right word can be articulated (the picture name): A high, compared to low, frequency word accesses the buffer more quickly and, as such, can also be excluded more quickly. Here we studied the respective roles of competition and response‐exclusion for the first time in the context of semantic verbal fluency, a setting requiring the accessing of, and production of, multiple words from long‐term memory in response to a single semantic cue. We show that disruption to semantic fluency by a sequence of to‐be‐ignored spoken distractors is also greater when those distractors are low in frequency, thereby extending the explanatory compass of the response‐exclusion account to a multiple‐word production setting and casting further doubt on the lexical‐selection‐by‐competition view. The results can be understood as reflecting the contribution of speech output processes to semantic fluency.