不同年龄广告名人效应的心理加工机制研究

本研究从自动化加工和控制性加工这个视角研究了名人效应的心理加工机制。实验运用加工分离程序,探讨了不同年龄阶段的受众对名人广告的信息加工模式。结果发现：(1)名人效应是一个普遍存在的现象,与用一般消费者做代言人相比,青少年、成年人(大学生)以及老年人对名人广告均明显存在更多的自动化加工,且加工水平没有年龄差异。但是,老年人的控制性加工明显低于其他两组;(2)在非注意条件下,代言人的专业化程度明显地影响了大学生组的控制性加工,但与各组被试的自动化加工都关系不大。这些研究发现为广告策略的制定带来了一些新的启示。     

观察者公正敏感性对不公正信息加工的影响

为考查观察者公正敏感性对不公正信息加工（注意、解释）的影响,该研究开展了两个实验研究。在实验一中,让被试观看不公正影片剪辑或中性剪辑后,要求他们完成视觉探测任务,判断探测刺激是在不公正词汇还是中性词汇的左边或右边;在实验二中,让被试对一个模糊的暗含不公正意义的影片剪辑中的主角进行公正性评价。结果表明,当被试不公正概念被激活后,观察者公正敏感性高的被试比观察者公正敏感性低的被试对不公正信息的注意加工更集中和更自动,同时他们对模糊的信息解释为更不公正。     

Conceptual priming for environmental sounds and words: an ERP study

In this study we examined conceptual priming using environmental sounds and visually displayed words. Priming for sounds and words was observed in response latency as well as in event-related potentials. Reactions were faster when a related word followed an environmental sound and vice versa. Moreover both stimulus types produced an N400-effect for unrelated compared to related trials. The N400-effect had an earlier onset for environmental sounds than for words. The results support the theoretical notion that conceptual processing may be similar for verbal and non-verbal stimuli.     

Diversity and unity of modularity

Since the publication of Fodor's (1983) The Modularity of Mind, there have been quite a few discussions of cognitive modularity among cognitive scientists. Generally, in those discussions, modularity means a property of specialized cognitive processes or a domain-specific body of information. In actuality, scholars understand modularity in many different ways. Different characterizations of modularity and modules were proposed and discussed, but they created misunderstanding and confusion. In this article, I classified and analyzed different approaches to modularity and argued for the unity of modularity. Modularity is a multidimensional property consisting of features from several dimensions specifying different aspects of cognition. Among those, there are core features of modularity, and these core features form a cross-dimensional unity. Despite the diverse and liberal characterizations, modularity contributes to cognitive science because of the unity of the core features.     

Statistical manifold as an affine space: A functional equation approach

A statistical manifold M_μ consists of positive functions f such that defines a probability measure. In order to define an atlas on the manifold, it is viewed as an affine space associated with a subspace of the Orlicz space L^Φ. This leads to a functional equation whose solution, after imposing the linearity constrain in line with the vector space assumption, gives rise to a general form of mappings between the affine probability manifold and the vector (Orlicz) space. These results generalize the exponential statistical manifold and clarify some foundational issues in non-parametric information geometry.     

Assigning Grammatical Gender During Word Production

The present study was designed to examine the processes by which grammatical gender is assigned during word production. French words varied in strength of sublexical cues, based on whether the word ending was typical for one gender rather than neutral about gender, and lexical cues, derived from the associated definite article being uninformative about gender for words beginning with a vowel, but informative for words beginning with a consonant. In Experiment 1, when native French speakers classified the gender of mentally evoked names of pictures, no effects of these cues were obtained. Experiment 2 used an improved methodology, with participants classifying the gender of words translated from English. English-speaking learners of French were influenced strongly by lexical and sublexical cues, while French speakers showed a weaker influence. However, for both speaker groups, words whose gender was classified slowly during recognition were also classified slowly during production, and error rates were similarly correlated across tasks. The conclusion was that gender is not equally available for all words once the associated “lemma” is accessed. Current models of language production may have to incorporate mechanisms allowing differential speed of access to gender information depending on a word’s formal properties.     

The Nature and Time Course of Pragmatic Plausibility Effects

The experiments reported in this article used a delayed same/different sentence matching task with concurrent measurement of eye movements to investigate the nature of the plausibility effect. The results clearly show that plausibility effects are not due to low level lexical associative processes, but arise as a consequence of the processing of the earliest or most basic form of sentential meaning. In fact, when sentential implausibility and lexical association are varied simultaneously, it is only sentential implausibility that exerts an effect. Effects of implausibility occur rapidly—sometimes parafoveally—and are localised in the regions of the sentence where the implausibility occurs, suggesting an incremental interpretive process progressing on a roughly word-by-word basis. It is suggested that plausibility effects result from the operation of a heuristically-driven process of sentential interpretation. This appears to behave in a ‘modular’ fashion, despite being influenced by real world knowledge and probabilities.Particular thanks are due to Ken Forster for kindling the ideas which led to much of this work and to Merrill Garrett for posing impossible challenges, which, probably to everyone’s surprise, could in fact be met. I am also much indebted to Claire Boissiere, Emma Clayes, Clare Dobbin, Alan Kennedy, Julie-Ann Marshall, Ashley Murray, and Murray Rowan for their collaboration in this research.     

Processing Unpointed Hebrew: What Can We Learn from Determining the Identicalness of Monosyllabic and Bisyllabic Nouns

The aim of this study was to determine whether Hebrew readers reference phonological information for the silent processing of unpointed Hebrew nouns. A research paradigm in which participants were required to perform consecutive same/different judgments regarding the identicalness of members of stimulus pairs was used for answering this question. Twenty-eight students (mean grade 4.9) participated in the study. The nouns used in preparing the word stimulus pairs were comprised of various amounts of syllabic information (monosyllabic versus bisyllabic) and differed in the degree this information was represented by their letter graphemes. The main findings suggest that the processing of the identicalness of unpointed Hebrew words may not involve the referencing of their phonological information.     

The development of perceptual sensitivity to second-order facial relations in children

This study investigated children’s perceptual ability to process second-order facial relations. In total, 78 children in three age groups (7, 9, and 11 years) and 28 adults were asked to say whether the eyes were the same distance apart in two side-by-side faces. The two faces were similar on all points except the space between the eyes, which was either the same or different, with various degrees of difference. The results showed that the smallest eye spacing children were able to discriminate decreased with age. This ability was sensitive to face orientation (upright or upside-down), and this inversion effect increased with age. It is concluded here that, despite early sensitivity to configural/holistic information, the perceptual ability to process second-order relations in faces improves with age and constrains the development of the face recognition ability.