The categorisation of brands: The case of P&G™ branding strategy

In 2 studies, we tested what we considered to be the core of Procter and Gamble? (P&G?) latest branding strategy: making the association between its corporate brand and its product brands explicit. Participants were randomly assigned to one of the conditions: explicit association between P&G? and one of its product brands and a control condition. Results from Study 1 showed a positive influence of the corporate brand on judgements of brand quality for Crest?. Similarly, results from Study 2 showed a positive influence of the corporate brand on judgements of brand quality and trust for Oral‐B?. From a multidisciplinary perspective, we discussed the theoretical and applied implications of our results.     

Amplitude and Width Manipulations in Fitts' Paradigm: Comment on Heath et al. (2011) and Heath et al. (2016)

Heath, Weiler, Marriott, Elliott, and Binstead (2011 Heath, M., Weiler, J., Marriott, K. A., Elliott, D., &; Binstead, G. (2011). Revisiting Fitts and Peterson (1964): Width and Amplitude manipulations to the reaching environment elicit dissociable movement times. Canadian Journal of Experimental Psychology, 65, 259–268.1.[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) and Heath, Samani, Tremblay, and Elliott (2016 Heath, M., Samani, A., Tremblay, L., &; Elliott, D. (2016). Fitts' theorem in oculomotor control: Dissociable movement times for amplitude and width manipulations. Journal of Motor Behavior, 48, 489–499.[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]) have claimed that there are dissociable movement times for amplitude and width manipulations in the Fitts' paradigm. This may to some extent be true, but the Heath et al. (2011 Heath, M., Weiler, J., Marriott, K. A., Elliott, D., &; Binstead, G. (2011). Revisiting Fitts and Peterson (1964): Width and Amplitude manipulations to the reaching environment elicit dissociable movement times. Canadian Journal of Experimental Psychology, 65, 259–268.1.[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) and Heath et al. (2016 Heath, M., Samani, A., Tremblay, L., &; Elliott, D. (2016). Fitts' theorem in oculomotor control: Dissociable movement times for amplitude and width manipulations. Journal of Motor Behavior, 48, 489–499.[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]) data do not support that contention, as shown in this comment. It is shown that data from the research of Heath et al. is not in the range of index of difficulty where ongoing visual control would be used and hence their fits of data to Fitts' law are spurious. The data of Heath et al. (2011 Heath, M., Weiler, J., Marriott, K. A., Elliott, D., &; Binstead, G. (2011). Revisiting Fitts and Peterson (1964): Width and Amplitude manipulations to the reaching environment elicit dissociable movement times. Canadian Journal of Experimental Psychology, 65, 259–268.1.[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) for arm movements and for the primary eye saccade submovements of Heath et al. (2016 Heath, M., Samani, A., Tremblay, L., &; Elliott, D. (2016). Fitts' theorem in oculomotor control: Dissociable movement times for amplitude and width manipulations. Journal of Motor Behavior, 48, 489–499.[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]) are well correlated by the ballistic movement time equation of Hoffmann (1981 Hoffmann, E. R. (1981). An ergonomic approach to predetermined motion time systems. Proceedings of the 9th National Conference of the Institute of Industrial Engineers, Australia, 30–47. [Google Scholar]) and Gan and Hoffmann (1988 Gan, K.-C. &; Hoffmann, E. R. (1988). Geometrical conditions for ballistic and visually controlled movements. Ergonomics, 31, 829–839.[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]). When the ballistic equation is used to model data for constant amplitude and constant target width conditions, the effects of the amplitude and width manipulations disappear. Other research indicates that the independent effects of movement amplitude occur due to changes in the time for the distance-covering phase of the movement.     

Finding the Right Value: Framing Effects on Domain Experts

By defining the essence of a policy problem, an issue frame shapes how individuals think about a political issue. In this research, we investigate framing effects among domain experts, an understudied yet increasingly important set of individuals in the policymaking process. Because domain experts have extensive and highly structured knowledge on a particular topic, they are likely to actively process issue frames to which they are exposed. Consequently, we hypothesize that frames consistent with experts' values will be particularly influential, whereas frames inconsistent with their values will lead to contrast effects. We test our hypotheses on a unique set of domain experts by examining professional farmers' attitudes toward no‐till agriculture. Using an experimental design, we find evidence that environmental values interact with frames to influence farmers' interest in no‐till, especially when farmers are exposed to a novel frame.     

The Role of Lexical Frequency in the Acceptability of Syntactic Variants: Evidence From that‐Clauses in Polish

A number of studies report that frequency is a poor predictor of acceptability, in particular at the lower end of the frequency spectrum. Because acceptability judgments provide a substantial part of the empirical foundation of dominant linguistic traditions, understanding how acceptability relates to frequency, one of the most robust predictors of human performance, is crucial. The relation between low frequency and acceptability is investigated using corpus‐ and behavioral data on the distribution of infinitival and finite that‐complements in Polish. Polish verbs exhibit substantial subordination variation and for the majority of verbs taking an infinitival complement, the that‐complement occurs with low frequency (<0.66 ipm). These low‐frequency that‐clauses, in turn, exhibit large differences in how acceptable they are to native speakers. It is argued that acceptability judgments are based on configurations of internally structured exemplars, the acceptability of which cannot reliably be assessed until sufficient evidence about the core component has accumulated.     

Confidently Biased: Comparisons with Anchors Bias Estimates and Increase Confidence

Across a wide variety of situations, exposure to anchors has been shown to bias people's estimates. What is not known, however, is whether externally provided anchors influence the confidence that people have in their estimates. Our studies had two goals. First, we tested whether exposure to anchors influenced people's subjective confidence levels (Studies 1 and 2). These studies revealed that people who made estimates after making comparisons with externally provided anchors tended to be more confident in their estimates than people who did not see anchors. The second goal was to test two explanations as to why anchors increase people's confidence. In Study 3, we tested the explanation that anchors increase confidence because participants thought the anchors provided useful information. In Study 4, we tested the explanation that exposure to anchors causes people to consider a narrower range of plausible values as compared to when not exposed to anchors. Support was found only for the explanation that comparisons with anchors increase confidence because people who are exposed to anchors consider a narrower range of plausible values. Taken together, these studies reveal the powerful influence anchors can have—they not only bias estimates, but also increase people's confidence in their biased estimates. Copyright © 2016 John Wiley & Sons, Ltd.     

A narrative synthesis of the applicability of the CaR–FA–X model in child and adolescent populations: a systematic review

The CaR–FA–X model [Williams, J. M. G., Barnhofer, T., Crane, C., Hermans, D., Raes, F., Watkins, E.,?…?Dalgleish, T. (2007). Autobiographical memory specificity and emotional disorder. Psychological Bulletin, 133(1), 122–148. doi:10.1037/0033-2909.133.1.122] is the most prominent and comprehensive model of overgeneral autobiographical memory (OGM) and provides a framework for OGM. The model comprises of three mechanisms, capture and rumination, functional avoidance and impaired executive control. These can independently, or in interaction, account for OGM. This systematic review aims to evaluate the existing research on the CaR–FA–X model, and trauma exposure studies specific to child and adolescent populations. The following databases were searched: “PsychInfo”, “PsychArticles”, “PubMed”, “Web of Science”, “Medline”, “SCOPUS” and “Embase” for English-language, peer-reviewed papers with samples <M?=?18 years, published since 1986. Support was reported for a relationship between trauma exposure and OGM as well as for capture errors and OGM. Limited support was found for rumination, avoidance and impaired executive control in isolation. No support was found for interacting mechanisms and OGM. Partial support for the CaR–FA–X model was found for child and adolescent populations. Recommendations, proposals for future research and plausible explanations for the mixed findings are discussed.     

Baby face wins? Examining election success based on candidate election bulletin via multilevel modeling

A growing body of research suggests that many voters rely on facial cues from political candidates to elect their leaders. Our study proposes that having a baby face could be an asset for a political candidate in a collectivist culture. Using election bulletin photographs from Taiwan's 2004, 2008 and 2012 legislative election, we look at the extent to which a candidate's baby face is related to election outcomes. Our multilevel modelling includes the number of candidates as Level 1 units, and the number of counties in which the candidates competed as Level 2 units. Vote share is the outcome variable. After considering the candidates' traits (perceived babyfacedness, competence, attractiveness and warmth) and background characteristics, babyfacedness was the strongest predictor of vote share. Results across three elections show consistent patterns: the more babyfaced the candidate, the greater the percentage of votes a candidate received, regardless of the candidate's gender, political affiliation or incumbency status. Babyfacedness is more influential than perceived competence, attractiveness and warmth.     

Psychological validation of the Rosenberg Self-Esteem Scale (RSES) in South Africa: Method effects and dimensionality in black African and white university students

The study examined the factor structure and cross-cultural validity of the Rosenberg Self-esteem Scale (RSES) in a sample of South African students (N = 862; black African = 67%, female = 71.5%). Alternative a priori CFA models (unidimensional, bi-dimensional and unidimensional models comprising either latent method factor or correlated residuals) were evaluated. Results indicated that the RSES in black and white South African university students is represented by a unidimensional model with correlated residuals of negatively and positively phrased items. Findings also suggested method effects on black African students to be significantly associated with negatively worded items compared to white students. Method bias effects appear to show for some RSES items and this may have important implications for the cross-cultural utility of the RSES in South Africa.     

水平空间与情绪效价联结效应的产生机制

采用词汇效价判断任务,考察水平空间与情绪效价联合效应的产生机制。实验1在被试双手正常放置条件下考察了词汇效价与水平空间联结效应的存在;实验2则要求被试双手交叉放置,以考察当反应手和反应键的空间信息冲突时水平空间与情感效价的关联现象;实验3则进一步考排除反应手的参与,以考察口头报告的反应方式是否对两者的联结效应产生影响。结果表明,不同反应方式下均存在空间情感效价的联结,且此联结更多是反应选择极性编码的结果。     

The conceptual grouping effect: categories matter (and named categories matter more)

Do conceptual categories affect basic visual processing? A conceptual grouping effect for familiar stimuli is reported using a visual search paradigm. Search through conceptually-homogeneous non-targets was faster and more efficient than search through conceptually-heterogeneous non-targets. This effect cannot be attributed to perceptual factors and is not explained by a long-term representational reorganization due to perceptual-learning. Rather, conceptual categories seem to modulate visual representations dynamically, and are sensitive to task-demands. Verbally labeling a visual target further exaggerates the degree to which conceptual categories penetrate visual processing.