The Importance of Social Context in Cross-Cultural Comparisons: First Graders in Colombia and the United States

The authors explored the cultural constructs of individualism and collectivism by investigating the prosocial behavior of 1st graders (N = 202; 110 girls, 92 boys) in countries typically classified as collectivist (Colombia, South America) and individualist (United States). Contrary to expectations. U.S. children shared more than Colombian children did. However, U.S. children were more likely to take candy from another child without permission (demonstrating individualism). Results indicated that in both countries sharing was greater with friends than with other fellow classmates, and children frequently reported friendship as the reason they shared. Findings support the importance of the social context, such as the relationship between participants, in cross-cultural research and suggest that simple dichotomies of culture often overlook complex associations between culture and behavioral differences.     

The effects of smoking norms and attitudes on quitting intentions in Malaysia,Thailand and four Western nations: A cross-cultural comparison

This research investigated the influence of smoking attitudes and norms on quitting intentions in two predominantly collectivistic countries (Malaysia and Thailand) and four predominantly individualistic Western countries (Canada, USA, UK and Australia). Data from the International Tobacco Control Project (N = 13,062) revealed that higher odds of intending to quit were associated with negative personal attitudes in Thailand and the Western countries, but not in Malaysia; with norms against smoking from significant others in Malaysia and the Western countries, but not in Thailand; and with societal norms against smoking in all countries. Our findings indicate that normative factors are important determinants of intentions, but they play a different role in different cultural and/or tobacco control contexts. Interventions may be more effective if they are designed with these different patterns of social influence in mind.     

Duality of independence and interdependence: An adaptationist perspective

We propose a new framework for understanding cultural differences in self‐construal by noting the duality of this construct. Based on the analysis of the adaptive roles of self‐construal, we predicted that a US–Japan difference in self‐construal exists in the contrast between self‐expression and rejection avoidance. We confirmed these predictions using newly constructed self‐construal scales. Compared to Japanese respondents, American respondents were higher on self‐expression and lower on rejection avoidance. Our findings regarding the contrast between distinctiveness of the self and harmony seeking, which are traditionally discussed as the core features of independence and interdependence, did not support the standard cultural psychological view. The two groups of respondents did not differ on distinctiveness of the self and the American respondents were higher on harmony seeking than were Japanese respondents.     

Cultural Values and Performance Appraisal: Assessing the Effects of Rater Self-Construal on Performance Ratings

Much of the prior research investigating the influence of cultural values on performance ratings has focused either on conducting cross-national comparisons among raters or using cultural level individualism/collectivism scales to measure the effects of cultural values on performance ratings. Recent research has shown that there is considerable within country variation in cultural values, i.e. people in one country can be more individualistic or collectivistic in nature. Taking the latter perspective, the present study used Markus and Kitayama's (1991) conceptualization of independent and interdependent self-construals as measures of individual variations in cultural values to investigate within culture variations in performance ratings. Results suggest that rater self-construal has a significant influence on overall performance evaluations; specifically, raters with a highly interdependent self-construal tend to show a preference for interdependent ratees, whereas raters high on independent self-construal do not show a preference for specific type of ratees when making overall performance evaluations. Although rater self-construal significantly influenced overall performance evaluations, no such effects were observed for specific dimension ratings. Implications of these results for performance appraisal research and practice are discussed.     

公正世界信念的文化差异

公正世界信念的文化差异是该领域较少关注的研究方向, 但具有一定的理论意义和实践价值。公正世界信念的水平、功能和测量工具存在文化差异, 其影响因素主要包括社会文化因素、自我概念、认知方式和不公平的社会现实。文章进一步探讨了提高公正世界信念跨文化比较准确性的途径和文化影响公正世界信念的机制。未来的研究需要深入探讨文化对公正世界信念功能的影响, 推进公正世界信念的本土化研究。     

Accountability Systems and Group Norms: Balancing the Risks of Mindless Conformity and Reckless Deviation

In dynamic task environments, decision makers are vulnerable to two types of errors: sticking too closely to the rules (excessive conformity) or straying too far from them (excessive deviation). We explore the effects of process and outcome accountability on the susceptibility to these errors. Using a multiple‐cue probability‐learning task, we show that process accountability encourages conformity errors and outcome accountability promotes deviation errors. Two additional studies explore the moderating effects of self‐focused and other‐focused group norms. Self‐focused norms reduce the effect of process accountability on excessive conformity. Other‐focused norms reduce the effect of outcome accountability on excessive deviation. Our results qualify prevailing claims about the benefits of process over outcome accountability and show that those benefits hinge on prevailing group norms, on the effectiveness of prescribed decision rules, and on the amount of irreducible uncertainty in the prediction task. Copyright © 2016 John Wiley & Sons, Ltd.     

自我对跨期决策的影响——基于个人-集体主义文化视角

跨期决策是指发生在不同时期的收益和成本的权衡决策。已有研究发现, 决策者的自我意识对跨期决策有着重要影响, 个人?集体主义文化在自我形成中起着重要作用, 但当文化因素被纳入自我对跨期决策影响的研究中时, 三者间的关系显得模糊不清。为了从已有文献中厘清三者间的理论关系, 我们基于个人?集体主义文化视角, 综述了自我对跨期决策影响的相关研究：介绍了跨期决策的相关概念及理论, 详细阐述了跨期决策中的两种自我理论(多重自我模型和自我连续性模型), 探讨了个人?集体主义文化对自我的影响, 并简要介绍了个人主义与集体主义文化下人们的跨期决策偏好差异及其心理机制。最后, 分别从研究内容、研究方法与实际应用三个方面, 提出了将个人?集体主义文化这一因素纳入自我对跨期决策影响过程、系统地考虑三者间关系的研究构想, 以期为未来研究提供新的思路, 深化人们对跨期决策机制的理解。     

Relationships among individualism--collectivism, gender, and ingroup/outgroup status, and responses to conflict: a study in China and the United States

Responses to conflict were studied in samples of college students from a highly collectivistic society (China, n = 207) and a highly individualistic society (United States n = 209). As predicted, the collectivistic society reported more conflict-reducing behaviors and less verbal or physical aggression. However, the effect of individualism/collectivism was moderated by both the ingroup/outgroup status of the target and gender of the participant. Chinese and US women did not differ on any measure. However, of the four groups, Chinese men reported the most conflict-reducing behaviors and the least physical aggression, whereas US men reported the fewest conflict-reducing behaviors and the greatest physical aggression. As predicted, conflict-reducing behaviors were more common in the ingroup condition and both verbal and physical aggression was more common in the outgroup condition. However, the latter were moderated by gender of the participant. US men reported greater physical aggression than any other group. Neither gender nor society had any effect on the level of indirect aggression. There were no gender or individualism/collectivism effects on indirect aggression. Observed gender effects were attributed to differences in how collectivistic and individualistic societies conceptualize masculinity. The effect sizes associated with the ingroup/outgroup condition were consistently and substantially larger than effect sizes associated with individualism/collectivism or gender.     

The Satir Model and Cultural Sensitivity: A Hong Kong Reflection

This paper addresses cultural sensitivity in applying the Satir model in the Hong Kong Chinese cultural setting, focusing on congruent communication. The authors contend that Satir was sensitive to the demands of culture. Her focus on individuality, equality, and freedom responds aptly to the egalitarian individualist ethos of the United States. In Hong Kong the family is generally dominated by hierarchical collectivist values. Applying the Satir model as it is being practiced in the United States totally ignores prevailing cultural conditions. Following the spirit of Satir, the authors propose the adoption of an emic approach, drawing inspiration and resource from traditional Chinese culture and maintaining continuity with hierarchical collectivism while protecting individual quests for equality, freedom, and independence.