“Leave Your Comment Below”: Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?

Increased use of online communication in everyday life presents a growing need to understand how people are influenced by others in such settings. In this study, online comments established social norms that directly influenced readers' expressions of prejudice both consciously and unconsciously. Participants read an online article and were then exposed to antiprejudiced or prejudiced comments allegedly posted by other users. Results revealed that exposure to prejudiced (relative to antiprejudiced) comments influenced respondents to post more prejudiced comments themselves. In addition, these effects generalized to participants' unconscious and conscious attitudes toward the target group once offline. These findings suggest that simple exposure to social information can impact our attitudes and behavior, suggesting potential avenues for social change in online environments.     

Implicit achievement motive limits the impact of task difficulty on effort-related cardiovascular response

In contrast to the motive literature, motivational intensity theory predicts that the implicit achievement motive (nAch) should only exert an indirect impact on effort by limiting the impact of task difficulty. To contrast these two views, sixty-eight participants with a low or high nAch performed an easy or difficult arithmetic task. Effort was assessed using cardiac pre-ejection period (PEP). Supporting motivational intensity theory’s view, PEP response was low in both easy-task conditions but stronger in the high-nAch group than in the low-nAch group in the difficult task. These findings suggest that nAch exerts an indirect effect on effort investment by setting the maximally justified effort instead of directly determining the amount of effort that is invested to satisfy the motive.     

Catching up with wonderful women: The women‐are‐wonderful effect is smaller in more gender egalitarian societies

Inequalities between men and women are common and well‐documented. Objective indexes show that men are better positioned than women in societal hierarchies—there is no single country in the world without a gender gap. In contrast, researchers have found that the women‐are‐wonderful effect—that women are evaluated more positively than men overall—is also common. Cross‐cultural studies on gender equality reveal that the more gender egalitarian the society is, the less prevalent explicit gender stereotypes are. Yet, because self‐reported gender stereotypes may differ from implicit attitudes towards each gender, we reanalysed data collected across 44 cultures, and (a) confirmed that societal gender egalitarianism reduces the women‐are‐wonderful effect when it is measured more implicitly (i.e. rating the personality of men and women presented in images) and (b) documented that the social perception of men benefits more from gender egalitarianism than that of women.     

The relationship between differential stimulus relatedness and implicit measure effect sizes

Implicit measures have been hypothesized to allow researchers to ascertain the existence and strength of relations between stimuli, often in the context of research on attitudes. However, little controlled behavioral research has focused on whether stimulus relations, and the degree of relatedness within such relations, are indexed by implicit measures. The current study examined this issue using a behavior‐analytic implicit‐style stimulus relation indexing procedure known as the Function Acquisition Speed Test (FAST). Using a matching‐to‐sample (MTS) procedure to train stimulus equivalence relations between nonsense syllables, the number of iterations of the procedure was varied across groups of participants, hence controlling stimulus relatedness in the resulting equivalence relations. Following final exposure to the MTS procedure, participants completed a FAST. Another group of participants was exposed to a FAST procedure with word pairs of known relatedness. Results showed that increasing relatedness resulted in a linear increase in FAST effect size. These results provide the first direct empirical support for a key process‐level assumption of the implicit literature, and offer a behavior‐analytic paradigm within which to understand these effects. These results also suggest that the FAST may be a viable procedure for the quantification of emergent stimulus relations in stimulus equivalence training.     

Formation of semantic associations between subliminally presented face-word pairs

Recent evidence suggests that consciousness of encoding is not necessary for the rapid formation of new semantic associations. We investigated whether unconsciously formed associations are as semantically precise as would be expected for associations formed with consciousness of encoding during episodic memory formation. Pairs of faces and written occupations were presented subliminally for unconscious associative encoding. Five minutes later, the same faces were presented suprathreshold for the cued unconscious retrieval of face-occupation associations. Retrieval instructions required participants to classify the presented individuals according to their putative (1) regularity of income, (2) length of education, and (3) creativity value of occupational activity. The three instructions yielded more classifications consistent with a person’s occupation if the person had been subliminally presented with his written occupation versus a meaningless word (control condition). This suggests that consciousness is not necessary to encode, long-term store, and retrieve semantically precise associations between primarily unrelated items.     

Attentional orienting and awareness: evidence from a discrimination task

We used several cue–target SOAs (100, 500, 1000 ms) and three different degrees of cue predictability (Non-predictive-50%, Predictive-75%, Counter-predictive-25%), to investigate the role of awareness of cue–target predictability on cueing effects. A group of participants received instructions about the informative value of the cue, while another group did not receive such instructions. Participants were able to extract the predictive value of a spatially peripheral cue and use it to orient attention, whether or not specific instructions about the predictive value of the cue were given, and no matter their ability to correctly report it in a post-test questionnaire. In the non-predictive block, bad estimators who received no instructions showed regular cueing effects, while good estimators exhibited smaller and non-significant facilitatory effects at the short SOA and an absence of significant IOR at longer SOAs. However, for the instructions group, the pattern of results reversed.     

Unconscious structural knowledge of form-meaning connections

We investigated the implicit learning of a linguistically relevant variable (animacy) in a natural language context (namely, the relation of forms of determiners to semantics). Trial by trial subjective measures indicated that exposure to a form–animacy regularity led to unconscious knowledge of that regularity. Under the same conditions, people did not learn about another form–meaning regularity when a linguistically arbitrary variable was used instead of animacy (size relative to a dog). Implicit learning is constrained to acquire unconscious knowledge about features with high prior probabilities of being relevant in that domain.     

Minimizing the influence of recoding in the Implicit Association Test: The Recoding-Free Implicit Association Test (IAT-RF)

Recoding processes can influence the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) in a way that impedes an unequivocal interpretation of the resulting compatibility effects. We present a modified version of the IAT that aims to eliminate recoding, the IAT-RF (short for “IAT–recoding free”). In the IAT-RF, compatible and incompatible assignments of categories to responses switch randomly between trials within a single experimental block. Abandoning an extended sequence of consistent category–response mappings undermines recoding processes in the IAT-RF. Two experiments reveal that the IAT-RF is capable of assessing compatibility effects between the nominally defined categories of the task and effectively prevents recoding. By enforcing a processing of the stimuli in terms of their task-relevant category membership, the IAT-RF eliminates the confounding of compatibility effects with task switch costs and becomes immune against biased selections of stimuli.     

Applying an exemplar model to the artificial-grammar task: Inferring grammaticality from similarity

We present three artificial-grammar experiments. The first used position constraints, and the second used sequential constraints. The third varied both the amount of training and the degree of sequential constraint. Increasing both the amount of training and the redundancy of the grammar benefited participants' ability to infer grammatical status; nevertheless, they were unable to describe the grammar. We applied a multitrace model of memory to the task. The model used a global measure of similarity to assess the grammatical status of the probe and captured performance both in our experiments and in three classic studies from the literature. The model shows that retrieval is sensitive to structure in memory, even when individual exemplars are encoded sparsely. The work ties an understanding of performance in the artificial-grammar task to the principles used to understand performance in episodic-memory tasks.