受众需求状况、名人代言、广告词和产品成熟度对手机广告效果的影响

以手机广告为例,通过两个实验探讨了受众需求状况、名人代言、广告词和产品成熟度对广告效果的影响.结果发现,名人效应和品牌效应显著;需求状况、产品类型以及代言人类型问的交互作用显著.不同类型广告词的使用对广告效果的影响没有显著差异.     

公德建设要超越伦理本位传统

公德是公共行为的道德规范.公德建设能够推动法治建设.在中国,由于长期伦理本位传统的影响,公德建设滞后,影响了中国道德建设,也遏制了中国法治建设的发展.推动中国公德建设必须超越伦理本位传统,将公德建设纳入法治轨道.     

社会认知中的样例激活效应与内-外群体效应

采用信号检测论技术,以人格词单记忆为实验任务,探讨社会认知过程中样例激活效应与内-外群体效应对记忆过程的干扰作用.实验结果表明,(1)样例激活与群体范畴的交互效应对社会信息加工过程存在显著干扰作用.(2)与外群体相比,内群体的信息加工更不易受到干扰;与积极样例特质相比,消极他相关样例特质的信息加工更不易受到干扰.(3)在加工内群体成员信息而激活的是反面样例时,被试的判断标准最严.     

关于社会主义科技荣辱观的若干思考

随着科学技术的发展及其日益社会化,人们的思维方式、价值观念发生了变化,一些有违科技荣辱观的问题日益凸显。它们不仅败坏学术风气,损害我国科技界声誉,而且阻碍我国科学技术的进步,影响我国科教兴国战略的实施。因此,在当前建设社会主义核心价值体系、弘扬社会主义荣辱观的形势下和过程中,加强社会主义科技荣辱观的研究和建设,既十分紧迫,又非常重要。     

《周易·蒙卦》的童蒙道德养成教育观

在<周易·蒙卦>中,反映了西周初期的有价值的童蒙道德养成教育观.它经后代学者的继承和阐发,逐渐形成了一个童蒙道德养成教育的思想体系.诸如"亨行时中"的价值目标,至诚求道而顺教的为学态度以及包容挚诚、严格得当的师道原则,等等,朴实而辩证,值得我们今天在未成年人道德养成教育中加以借鉴.     

Stevens' power law and the problem of meaningfulness

Frequently, it is postulated that the results of a ratio production (resp., ratio estimation) experiment can be summarized by Stevens' power law psi=alphaphi(beta). In the present article, it is argued that the power law parameters depend, among other things, on the standard stimulus presented as a reference point, and the physical stimulus scale by which the physical intensities are measured. To formalize this idea, a new formulation of Stevens' power law is presented. We show that the exponent in Stevens' power law can only be interpreted in a meaningful way if the stimulus scale is a ratio scale. Furthermore, we present empirically testable axioms (termed invertibility and weak multiplicativity) which are both necessary and sufficient for the power law exponent to be invariant under changes of the standard stimulus. Finally, invertibility and weak multiplicativity are evaluated in a ratio production experiment. Ten participants were required to adjust the area of variable circles to prescribed ratio production factors. Both axioms are violated for all participants. The results cast doubts on the well-established practice of comparing power law exponents across different modalities.     

Theory to social action: A university‐based strategy targeting prejudice against Aboriginal Australians

The level of racism in Australia against Aboriginal Australians is well documented. This has an extremely detrimental effect on the health and wellbeing of Aboriginal Australians. One part of the solution may be anti‐prejudice strategies, but to date few strategies that include a pre‐test and a post‐test assessment have been conducted in Australia. The present study describes the interventional qualities of a cultural psychology unit at an Australian university. Results indicated that after a 6‐week period, students reported a significant reduction in prejudice, acceptance of false beliefs about Aboriginal Australians, and the perception that Aboriginal Australians unfairly receive preferential or special treatment. The article concludes that cultural psychology units have the potential to be an effective way of developing acceptance of cross‐cultural differences.     

意见收敛定理与休谟问题

意见收敛定理是主观主义概率论的一条重要定理,它表明随着证据的增加,验前概率的主观性将被验后概率的客观性所代替。意见收敛定理被看作主观概率的动态合理性原则,因而被用来解决休谟问题,即归纳合理性问题。然而,哈金有说服力地表明,意见收敛定理证明的是条件概率Pr（h／e）的收敛,而不是验后概率Pre（h）的收敛。主观主义概率论暗中接受的一个等式是：Pre（h）=Pr（h／e）,通常称之为“条件化规则”。这样,归纳法的合理性问题变成条件化规则的合理性问题。为此,本文提出一个新的合理性原则,即“最少初始概率原则”,将它同“局部合理性”观念结合起来便可为条件化规则的合理性加以辩护。     

剖宫产产后抑郁的发生与社会支持、应对方式及防御方式的相关性

了解剖宫产产后抑郁的发生与社会支持、应对方式及防御方式的相关性,对剖宫产患者进行抑郁状况的调查,并对其影响因素进行分析。对抑郁组与非抑郁组的一般情况构成比比较,并采用抑郁自评量表（SDS）、应付方式评定量表（YFFS）、社会支持问卷（ISSI）、防御方式问卷（DSQ）进行测评。社会支持、应对方式及防御方式对产后抑郁的发生均产生一定作用。应付方式、社会支持及防御方式是影响剖宫产患者产后抑郁的重要因素。