A cultural psychological analysis of cultural change

Life experience appears to be transforming in contemporary societies, with changes taking place in Asia being particularly substantial. There is strong public interest in understanding how these changes affect individual psyches. Scientific understanding of this issue, however, has not kept pace with change. Research findings from Western societies, the USA in particular, provide a model for understanding and predicting patterns of cultural change in Asia. However, the applicability of the model in this region requires critical examination. This article presents an overview of the available evidence in this research field, reviewing available psychological research that examines cultural change in the USA, China, Japan, and Australia. This paper's aim is to stimulate interest in this research area within the community of Asian social psychologists as our Asia‐based insights have much to contribute to the fundamental research question at stake, and the nature of the interplay between a changing social ecology, cultural environment, and participating psyches.     

The Effect of Ad Skepticism and Celebrity Preference on Brand Attitude Change in Celebrity-Endorsed Advertising

The use of a celebrity endorser who is well recognized and favorably evaluated by the target viewers is a common strategy used by advertisers to increase the persuasiveness of an advertisement. Yet, at the same time, being skeptical of the claim being made by the celebrity endorser is the typical response of the viewers to such persuasion attempts. The present research examines how these effects potentially counterbalance each other as viewers evaluate the advertised brand in a low-involvement setting. The results show that the degree of ad skepticism and the relative allocation of attentional resources to celebrity and brand elements in advertisements determine how preference for a celebrity endorser is transferred to the advertised brand. The findings provide a more complete understanding of the psychological mechanisms by which celebrity preference influences brand attitude change than has previously been available. They indicate that ad skepticism may be the missing link in understanding the effectiveness of celebrity-endorsed advertising.     

Ultrasociality and Intersubjectivity

Multidisciplinary studies of evolution are pointing toward an intersubjective understanding of human cognition, belief, and behavior. Contrary to classical views of reason and knowledge, human mental capacity should not be thought of as an individually based tool for independent judgment and logical problem-solving. Instead, key aspects of learning and cognition were likely shaped to facilitate our species’ greatest relative advantage from the standpoint of natural selection: large-scale collaboration. Much of what appears to be faulty reasoning or inaccurate belief when viewed at the level of individuals makes more sense when considered in terms of intersubjectivity and group-level processes. Yet, distributed cognition also has shortcomings. Among these is, paradoxically, the propensity toward individualistic understandings of human thinking and behavior. Moreover, our intersubjective thought processes tend to be biased in favor of our in-groups and maintaining existing systems. Taken together, these premises correspond with some of the theoretical underpinnings of community research and social action. Yet, they challenge or complicate others. Further consideration of humans’ intersubjective cognition and learning may yield improved results in a variety of practices, including education and efforts to catalyze social and systemic changes.     

Volitional Change in Adult Attachment: Can People Who Want to Become Less Anxious and Avoidant Move Closer Towards Realizing Those Goals?

People value relationships and want to relate to both friends and romantic partners in a secure and comfortable fashion. But can individuals move towards realizing this goal of their own volition? To address this question, across three studies with a combined total of more than 4000 participants, we developed and validated a new measure of people's desires to change their attachment anxiety and avoidance. In Study 1, we created the new, 16-item Change Goals—Experiences in Close Relationships measure. In Study 2, we replicated the Change Goals—Experiences in Close Relationships' factor structure and demonstrated that it correlates in theoretically expected ways with criterion variables (e.g. people who were high in undesirable traits such as anxiety or avoidance generally wanted to change those traits; change goals were linked to dissatisfaction with relevant life domains). Finally, in Study 3, we conducted a 16-wave, weekly longitudinal study. Results indicated that goals to change attachment anxiety and avoidance predicted corresponding growth across time (e.g. people who wanted to become less anxious tended to experience declines in attachment anxiety across time). Thus, our research provides a new measure for studying changes in attachment and suggests people may be able to increase in attachment security per their own volition. © 2019 European Association of Personality Psychology     

Drivers’ self-reported responses to a potentially realistic fabricated road sign message

This article seeks to understand the potential response of drivers when they encounter compromised Dynamic Message Signs (DMS). The findings are built on the self-reported response of 4,706 participants in a Stated Preference (SP) survey conducted between November 2018 and December 2018 in the United States. The findings show the response of drivers to the “Downtown Under Terrorist Attack” message falls into route divergence, speed change, and distraction, and the likelihood of route divergence, distraction, and a slowdown is significantly more than either stopping or speeding up. The possibility of a response, however, varies depending on socioeconomic characteristics, attitudinal characteristics, and driving behavior. It is highlighted (1) female and young drivers are more probable to detour, to change speed, or to be distracted, (2) drivers who are familiar with DMS, encounter it frequently, or pay attention to its content, have a higher chance of detouring or changing speed, while they are less likely to be distracted, and (3) technology-friendly drivers are likely to detour or slow down. From the distraction model, it is further inferred that drivers are distracted cognitively, visually, and manually. The findings have implications for researchers and federal, state, and local agencies who are aware of the consequences of cybersecurity threats for the operation and profitability of the transport network. They, for example, assist transport planners in prioritizing equipment security efforts and resource allocation to the areas of greatest risk, and help to prepare contingency plans based on drivers’ behavioral response.     

From “villages of longevity” to “villages of cancer”? The emotional geography of tourism development in Bama,China

Studies on residents' attitudes toward tourism development either assume that residents are unemotional “homo economics” or frame their emotions as forming rigid patterns. Following emotional approach, this study on Bama in China argues that residents' emotions toward tourism development and its environmental impacts are dynamic and ambivalent. Qualitative methods such as semi-structured interview and observation were used to collect data. The results show that during tourism development, interactions with outsiders encouraged the residents to realize the symbolic healing effects of their living environment and develop feelings of amazement and pride. However, continuous development had negative effects on the physical and symbolic environments, which induced complex emotional responses in the residents, including dislike, dissatisfaction, tolerance, anger, and fear. However, in this wealth-building stage, the residents’ ecological grief is compensated by economic growth and has not evolved to resisting actions against development. The emotional ambivalence between eagerness to economic prosperity and concern of ecological loss still exists in Bama and was enhanced in the shutdown of tourism caused by the COVID-19 pandemic. Further research should explore whether, and how ecological concerns about a tourism location may override potential economic gains and encompass anti-development actions.     

Words with Consistent Diachronic Usage Patterns are Learned Earlier: A Computational Analysis Using Temporally Aligned Word Embeddings

In this study, we use temporally aligned word embeddings and a large diachronic corpus of English to quantify language change in a data-driven, scalable way, which is grounded in language use. We show a unique and reliable relation between measures of language change and age of acquisition (AoA) while controlling for frequency, contextual diversity, concreteness, length, dominant part of speech, orthographic neighborhood density, and diachronic frequency variation. We analyze measures of language change tackling both the change in lexical representations and the change in the relation between lexical representations and the words with the most similar usage patterns, showing that they capture different aspects of language change. Our results show a unique relation between language change and AoA, which is stronger when considering neighborhood-level measures of language change: Words with more coherent diachronic usage patterns tend to be acquired earlier. The results support theories positing a link between ontogenetic and ethnogenetic processes in language.     

Comparing implementation intention interventions in relation to young adults’ intake of fruit and vegetables

This study tests whether the effectiveness of implementation intention-based interventions to increase fruit and vegetable intake in a young adult population can be enhanced using additional pre-intervention instructions and alternative formats; namely, an ‘if-then’ implementation intention versus a more general, ‘global’ plan that does not explicitly link a situational cue with a goal-directed response. Participants (N?=?557) completed pre-test measures of planning, motivation and behaviour with respect to increasing their fruit and vegetable intake before being randomised to a 3 (intervention format: control vs. ‘if-then’ vs. ‘global’ implementation intentions)?×?2 (pre-intervention instruction vs. no pre-intervention instruction) between-participants design. Results revealed a significant intervention format by time interaction, such that intake significantly increased by 0.50 portions in the if-then format condition compared with 0.31 in the global format and 0.01 in the control condition. These results suggest that ‘if-then’ manipulations are superior in promoting behaviour change in an applied setting. The use of pre-intervention instructions had no additional effect on behaviour, providing evidence for the efficacy of implementation intentions even when experimenter demand is reduced. Evidence is also presented to suggest that reported increases in intake are not related to demand characteristics.     

An evaluation of the UK government health education campaign on AIDS

In the absence of an effective treatment for HI V the only means of containing its spread is through changes in behaviour. Health education is a key route for achieving this. To be effective, a health education campaign must result in behaviour change. The United Kingdom Department of Health and Social Security has attempted to address these needs in a recent health education campaign, which took the form of whole page newspaper advertisements in the national press. Groups of higher and lower risk subjects were questioned before and after the campaign. The desire for information was high and the vast majority of respondents named the medical profession as the desired source to turn to. 31.1% of the lower risk group and 50% of the higher risk group noticed and read the campaign. Information scores were slightly increased but the campaign had no effect on adjusting misconceptions and anxiety was not lowered. Attitudes and behaviour were unaltered. These results are discussed in the light of a content analysis of the campaign.