Production planning of Pakistan Tobacco Company (PTC) using quantitative and multiple‐criteria decision analysis—A case in‐point

The main purpose of this paper is to improve the production planning of Pakistan Tobacco Company by selecting the most preferred brand and subsequently generating maximum profit from it. As the company produces a variety of products, the technique of multi criteria decision making is used to select the most preferred brand. To generate the maximum output from the preferred brand, different methods of qualitative managerial analysis are used, which include decision analysis to decide “why and where” the manufacturing should be carried out, transportation model to minimize the logistics cost while meeting the demand, and linear programming technique to maximize the profit generated in 2014–2015. The result obtained from analytical hierarchy process shows that the most preferred brand of the company with respect to price, quality, and comfort is John Player Gold Leaf. The decision analysis explains that this brand should be manufactured in the Jhelum factory of the company as it is more cost‐effective to produce and there is a high availability of resources. Transportation model minimizes the logistics cost of this brand from the 2 factories while meeting the demand at each provinces, central warehouse. Linear programming contributes in generating a profit of 32.738 billion PKR with an amount of 0.35 million PKR, which is more than that of the current profit of the company in the year. These results will allow the top management of the company to take corrective decisions well in time, gain a core competency in cost reduction, and make the supply chain process more efficient.     

应用发展科学 ——一门研究人与社会发展的新兴学科

20世纪以来,社会、经济和地缘政治的变化使得科学与服务以及知识的研发与应用之间的矛盾进一步加剧。顺应社会发展的要求,发展心理学融合诸多相关学科而逐渐形成了一门新兴学科——应用发展科学（Applied Developmental Science）。与传统发展心理学相比,应用发展科学更强调生态化研究、发展性研究、积极干预和发展知识的普及。它力图实现多学科间知识的融合增效以及深入社会的知识研发和应用,从而更好地以问题为中心来解决影响个体发展的社会问题。应用发展科学能够为有关人类发展的科学研究和实践应用提供新的知识经验,同时,它又通过直接参与和影响社会政策的制定与实施来促进社会的积极发展     

句子产生中的句法启动

句子产生中的句法启动是指个体产生一个句子时,倾向于重复使用刚刚加工过的句法结构。研究发现：（1）句法启动不能简单用词汇、题元或韵律等因素来解释;（2）启动句和目标句动词、题元角色数目以及顺序是否一致,影响句法启动;（3）层级结构和线性结构具有心理现实性;（4）存在说和写之间以及从理解到产生的跨通道句法启动。这些发现促使研究者提出了新的句子产生理论,如句法启动模型和动词句法表征模型。论文最后指出了进一步研究的方向     

提取干扰对不同类型内隐记忆的影响

以往研究关于提取阶段的干扰是否会影响内隐记忆存在着异义,其中一个重要因素可能源于所采用的内隐记忆测验类型的差异。本研究采用学习-测验范式,通过4个实验,分别考察了提取干扰对识别式知觉内隐测验、识别式概念内隐测验、产生式知觉内隐测验和产生式概念内隐测验的影响,以期对提取干扰和内隐记忆之间的关系有着更全面的了解。结果表明:(1)词汇判断任务(识别式知觉)和语义分类任务(识别式概念)的启动效应在提取干扰下消失了,(2)而产生式词汇判断任务(产生式知觉)和产生式语义分类任务(产生式概念)在提取干扰下仍发现了明显的启动效应,但与无干扰条件相比,启动效应量也有着明显的减少。由此可见,不同类型的内隐记忆都会受到提取干扰的影响,相比于产生式启动,识别式启动更容易受到提取干扰的破坏。     

象征之镜的生产和生产之镜的象征,或马克思和鲍德里亚

鲍德里亚批评马克思的逻辑有一个递进过程,从最初借助于马克思的拜物教理论发展出一种以符号(或形式)分析为核心的消费社会观,到对马克思主义“生产力”理论批评,最后以“象征交换”理论替代马克思的“生产”理论。在这一过程中,他把西方马克思主义哲学逻辑的失败原因追溯到马克思主义起点上,并借助于结构主义、精神分析和相关人类学成果构建了一种从象征关系入手对当代资本主义文化和意识形态的批判话语,但是在根本上“象征之镜”却是资本主义“生产之镜”话语之外的另一种非历史话语,批判本身成为与历史生成具体情境无关的一种话语反对另一种话语的斗争。在直接的意义上,鲍德里亚式的批评是当代左派激进文化批判的困境表现。     

Sustained attention in language production: An individual differences investigation

Whereas it has long been assumed that most linguistic processes underlying language production happen automatically, accumulating evidence suggests that these processes do require some form of attention. Here we investigated the contribution of sustained attention: the ability to maintain alertness over time. In Experiment 1, participants’ sustained attention ability was measured using auditory and visual continuous performance tasks. Subsequently, employing a dual-task procedure, participants described pictures using simple noun phrases and performed an arrow-discrimination task while their vocal and manual response times (RTs) and the durations of their gazes to the pictures were measured. Earlier research has demonstrated that gaze duration reflects language planning processes up to and including phonological encoding. The speakers’ sustained attention ability correlated with the magnitude of the tail of the vocal RT distribution, reflecting the proportion of very slow responses, but not with individual differences in gaze duration. This suggests that sustained attention was most important after phonological encoding. Experiment 2 showed that the involvement of sustained attention was significantly stronger in a dual-task situation (picture naming and arrow discrimination) than in simple naming. Thus, individual differences in maintaining attention on the production processes become especially apparent when a simultaneous second task also requires attentional resources.     

Deterioration of the phonological processing skills in adults with an acquired severe hearing loss

Phonological processing was examined in a group of individuals with an acquired severe hearing loss and compared to a group of matched normal hearing individuals. The hearing-impaired group was significantly slower and less accurate when performing a visual rhyme-judgement task, and produced fewer rhyming word pairs on a rhyme-generation task than the normal hearing group. In contrast, the hearing-impaired group performed on a par with the normal hearing group on verbal working memory tasks. It is concluded that specific aspects of the phonological system deteriorate in this population as a function of auditory deprivation. In particular, the phonological representations are impaired and this impairment also affects the ability to rapidly perform phonological operations (i.e., analyse and compare). In contrast, phonological processing involved in verbal working memory is preserved in this population.     

Effects of referential ambiguity,time constraints and addressee orientation on the production of morphologically complex words

In five experiments, participants were asked to describe unambiguously a target picture in a picture–picture paradigm. In the same-category condition, target (e.g., water bucket) and distractor picture (e.g., ice bucket) had identical names when their preferred, morphologically simple, name was used (e.g., bucket). The ensuing lexical ambiguity could be resolved by compound use (e.g., water bucket). Simple names sufficed as means of specification in other conditions, with distractors identical to the target, completely unrelated, or geometric figures. With standard timing parameters, participants produced mainly ambiguous answers in Experiment 1. An increase in available processing time hardly improved unambiguous responding (Experiment 2). A referential communication instruction (Experiment 3) increased the number of compound responses considerably, but morphologically simple answers still prevailed. Unambiguous responses outweighed ambiguous ones in Experiment 4, when timing parameters were further relaxed. Finally, the requirement to name both objects resulted in a nearly perfect ambiguity resolution (Experiment 5). Together, the results showed that speakers overcome lexical ambiguity only when time permits, when an addressee perspective is given and, most importantly, when their own speech overtly signals the ambiguity.     

Time-related processes in time-based prospective memory and in time-interval production

Time-based prospective memory tasks require the retrieval of previously formed plans (e.g., call me on my mobile phone) either at a specified time (e.g., at 3 p.m.) or after a specified period of time has elapsed (e.g., in 3 min). In the present study, we investigated whether the same time-related processes are recruited for a short-duration time-based prospective memory task and for a time-interval production task. In a dual-task paradigm, we required young adult participants to make category-membership decisions, while they were simultaneously engaged either in a time-based prospective memory tasks or in a time-interval production task. Under one set of conditions, participants were instructed to allocate attention equally to the two tasks, whereas in another set of conditions, they allocated attention primarily to the time-relevant task. The findings revealed that time estimates were not affected by the attention allocation manipulation, although it influenced performance on the concurrent category membership decision making task, and as expected time estimates were more accurate on the prospective memory task than on the time-production task. Based on the preponderance of the findings, we suggest that timing is managed by different mechanisms and/or strategies on time-interval production tasks and on short-duration time-based prospective memory tasks.     

“I see what you mean”: Oral deaf individuals benefit from speaker's gesturing

Recent studies in the psychological literature reveal that cospeech gestures facilitate the construction of an articulated mental model of an oral discourse by hearing individuals. In particular, they facilitate correct recollections and discourse-based inferences at the expense of memory for discourse verbatim. Do gestures accompanying an oral discourse facilitate the construction of a discourse model also by oral deaf individuals trained to lip-read? The atypical cognitive functioning of oral deaf individuals leads to this prediction. Experiments 1 and 2, each conducted on 16 oral deaf individuals, used a recollection task and confirmed the prediction. Experiment 3, conducted on 36 oral deaf individuals, confirmed the prediction using a recognition task.