Health‐adjusted neuropsychological test norms based on 463 older Swedish car drivers

There is a need for improved normative information in particular for older persons. The present study provides neuropsychological test norms on seven cognitive tests used in a sample representing the general older driving population, when uncontrolled and controlled for physical health. A group of 463 healthy Swedish car drivers, aged 65 to 84 years, participated in a medical and neuropsychological examination. The latter included tests of visual scanning, mental shifting, visual spatial function, memory, reaction time, selective attention, and simultaneous capacity. Hierarchical regression analyses demonstrated that, when uncontrolled for health, old age was associated with significant impairment on all seven tests. Education was associated with a significant advantage for all tests except most reaction time subtests. Women outperformed men on selective attention. Controlling for health did not consistently change the associations with education, but generally weakened those with age, indicating rises in normative scores of up to 0.36 SD (residual). In terms of variance explained, impaired health predicted on average 2.5%, age 2.9%, education 2.1% and gender 0.1%. It was concluded (1) that individual regression‐based predictions of expected values have the advantage of allowing control for the impact of health on normative scores in addition to the adjustment for various demographic and performance‐related variables and (2) that health‐adjusted norms have the potential to classify functional status more accurately, to the extent that these norms diverge from norms uncontrolled for physical health.     

谈钱还是谈情:企业如何引导消费者分享自媒体营销

社交网络的发展弱化了传统媒体的影响力,强化了消费者的影响力;在这种情况下,企业需要思考如何借助消费者传播营销信息,以影响其他消费者。本文从企业如何设计营销信息入手,探究消费者与企业所处的关系范式对消费者信息转发行为的影响。通过二手数据分析与实验法,本文得出如下结论:经济类刺激对触发交易关系范式下消费者的转发行为更有效;情感类刺激对触发共有关系范式下消费者的转发行为更有效;交易关系范式下消费者出于回报企业的动机分享,共有关系范式下消费者出于利己动机而分享。     

From marginal to mainstream: The role of perceived social norms in the rise of a far‐right movement

The present research intends to shed light on the processes enabling political minorities to transition into normatively acceptable groups, by investigating how a previously marginalised far‐right movement (the French National Front) is progressively becoming mainstream. Drawing on the social representations approach, we argue that perceived social norms play a pivotal role in this process. Using a longitudinal and experimental design, the study (N = 233) was implemented in the ecological context of the 2012 French presidential election at a Parisian university campus, a traditional anti‐far‐right bastion. We tested whether the electoral campaign altered the perceptions of social norms, whether the perceived social norms were easily malleable in this specific context and, most important, whether they influenced people's willingness to speak out in public against the far‐right movement. The findings support affirmative answers to all three questions. We conclude that, in periods of collective uncertainty, changing perceptions of social norms might play an important role in the weakening of public opposition to far‐right movements. This, in turn, helps to explain the recent transition to mainstream recognition of a number of previously marginalised political movements in Europe and around the globe.     

Struggling to be liked: The prospective effect of trait self‐control on social desirability and the moderating role of agreeableness

Drawing from the literature on the interpersonal functions of self‐control, we examined longitudinal associations between trait self‐control and social desirability, using a survey of the general population in the Netherlands. Trait self‐control at baseline was positively associated with social desirability at a follow‐up, even when controlling for prior levels of social desirability. That is, high self‐control contributed to individuals' tendency to give socially desirable responses in self‐reports. This effect was moderated by individual differences in agreeableness. Highly agreeable individuals were more likely to “use” their self‐regulatory resources to respond in a socially desirable manner, compared to less agreeable individuals, suggesting that individuals might use self‐regulatory resources in a way consistent with the motivational bases of their personality.     

Social norms are enforced by friends: The effect of relationship closeness on bystanders’ tendency to confront perpetrators of uncivil,immoral, and discriminatory behaviors

When witnessing an uncivil, immoral, or discriminatory behavior, bystanders have the opportunity to “speak up” and confront the perpetrator about his/her act. We examined whether the closeness of the relationship between the bystander and the perpetrator affects the bystander's reaction. We asked middle schoolers, high schoolers, and university students (N = 1,386) to indicate how they would react if they were to witness each of 26 uncivil, immoral, or discriminatory behaviors. We experimentally manipulated the relationship to the perpetrator, who was described as a friend, an acquaintance, or a stranger. Results showed that the closer the relationship to the perpetrator the greater the bystander's self-reported likelihood of “speaking up.” The findings speak to the role of close relationships in the perpetuation of social norms. They also suggest ways to curb anti-social behaviors in a variety of school and organizational settings.     

Loyal peripherals? The interactive effects of identification and peripheral group membership on deviance from non-beneficial ingroup norms

For ensuring the well-being of groups, people are needed who deviate from ingroup norms that harm the group (“loyal deviance”). Qualifying previous results that loyal deviants have to be highly identified with the group, we hypothesize and show that this is only true when group members at the same time feel that they are highly prototypical for the group. No such effects occurred for peripheral members. In all three studies (N1 = 207, N2 = 115, N3 = 107), we measured people's intention to conform to a non-beneficial (vs. beneficial; Study 1) ingroup norm, self-investment in the group, and perceived (manipulated in Study 3) marginalization. Obviously, dissent from non-beneficial norms requires both a deep psychological investment in the group as well as secure ingroup membership. Implications are discussed.     

第三方惩罚的神经机制：来自经颅直流电刺激的证据

第三方惩罚既是社会规范在群体得以维系的基石, 也是个体维护社会规范的体现。当前关注社会规范的神经研究大多基于第二方惩罚的独裁者或最后通牒实验框架, 缺乏对第三方维护社会规范过程中相关脑区活动的探索, 对这一过程的内在神经机制也不清楚。本文基于第三方惩罚的独裁者博弈框架, 对右侧背外侧前额叶区域(DLPFC)进行不同极性的经颅直流电刺激(tDCS), 同时依据第三方是否需要为其惩罚付出成本设计了零成本和有成本两个实验任务。结果发现, 第三方在零成本任务的情绪反应和惩罚显著受到tDCS设置的影响, 且阴极刺激显著提升了第三方的惩罚值, 这表明情绪机制对第三方惩罚有着重要影响。另外, 第三方在零成本和有成本任务中的惩罚差异在不同tDCS设置之间也存在显著差异, 这与第三方惩罚还受到自利机制影响的观点相符。本文率先为右侧DLPFC活动影响第三方惩罚提供了神经层面的证据, 且支持了第三方对社会规范的遵从与其负性情绪反应和自利加工密切相关的机制解释。     

The Sounds of Silence: Inferences from the Absence of Word‐of‐Mouth

While past work has explored some of the reasons why people themselves may remain silent in a group, almost no research has examined the mirror image of this question: How do consumers construe the silence of others? Do they project the opinions of the speakers in a conversation onto the silent individuals, assuming that silence signals agreement? Do they have a usual or “default” naïve theory of silence that they use to explain it across multiple contexts—i.e., “silence usually signals disagreement?” Or does silence act as a mirror, reflecting observers’ own opinions back at them? Three experiments contrasted perceivers’ estimates of conversational silence with their estimates of unknown opinions outside the conversation. Estimates of opinions outside the conversation generally followed an agreement‐with‐the‐speakers rule—the more an opinion was expressed in the group, the more consumers assumed others would support it too. In contrast, silence inside the conversation was interpreted very differently, serving as a mirror for participants’ own thoughts, even when the vocal majority favored the opposite position. Results suggest a process whereby observers project the reason they personally would have been silent in the group (given their opinion) onto silence, leading to an inference that the silents agree with the self.