Attention capacity and task difficulty in visual search

When a visual search task is very difficult (as when a small feature difference defines the target), even detection of a unique element may be substantially slowed by increases in display set size. This has been attributed to the influence of attentional capacity limits. We examined the influence of attentional capacity limits on three kinds of search task: difficult feature search (with a subtle featural difference), difficult conjunction search, and spatial-configuration search. In all 3 tasks, each trial contained sixteen items, divided into two eight-item sets. The two sets were presented either successively or simultaneously. Comparison of accuracy in successive versus simultaneous presentations revealed that attentional capacity limitations are present only in the case of spatial-configuration search. While the other two types of task were inefficient (as reflected in steep search slopes), no capacity limitations were evident. We conclude that the difficulty of a visual search task affects search efficiency but does not necessarily introduce attentional capacity limits.     

Free Choice

In everyday language, the central question raised by “free choice” is not causation but whether I do what I want. We can, however, grant that our wants are caused. We commonly fail to appreciate this because there is no consciousness of these causal processes. Nevertheless a question about the causation of my want may on occasion become relevant to the freedom of my choice. Thus one may ask if my want is caused by my knowledge and values, or by causes alien to these. This is not a question about the truth, or implications, of the theory of universal determinism.     

Right-hemispheric cortical contributions to language ability in healthy adults

In this study we investigated the correlation between individual linguistic ability based on performance levels and their engagement of typical and atypical language areas in the brain. Eighteen healthy subjects between 21 and 64 years participated in language ability tests, and subsequent functional MRI scans measuring brain activity in response to a sentence completion and a word fluency task. Performance in both reading and high-level language tests correlated positively with increased right-hemispheric activation in the inferior frontal gyrus (specifically Brodmann area 47), the dorsolateral prefrontal cortex (DLPFC), and the medial temporal gyrus (Brodmann area 21). In contrast, we found a negative correlation between performance and left-hemispheric DLPFC activation.Our findings indicate that the right lateral frontal and right temporal regions positively modulate aspects of language ability.     

“Does degree of asymmetry relate to performance?” A critical review

In a recent paper, Chiarello, Welcome, Halderman, and Leonard (2009) reported positive correlations between word-related visual field asymmetries and reading performance. They argued that strong word processing lateralization represents a more optimal brain organization for reading acquisition. Their empirical results contrasted sharply with those of another such large-scale study, by Boles, Barth, and Merrill (2008). We reported negative correlations between asymmetry and performance when both were measured using the same visual lexical tasks. Most recently, within-task negative correlations were also reported by Hirnstein, Leask, Rose, and Hausmann (2010). Here two major differences between studies are explored. Task purity refers to the influence of the same mental processes on both the asymmetry and performance measures, and is arguably maximal in studies measuring both within the same task. The other difference concerns the measurement of asymmetry. Linear corrections for ceiling and floor effects were used by Chiarello et al. and Hirnstein et al., while we used a more appropriate nonlinear one. Their results are difficult to interpret for those reasons. The operation of a third variable to which both asymmetry and performance are positively correlated could also be a factor in the Chiarello et al. findings. The Boles et al. findings reflect a negative correlation between an asymmetric visual lexical process and performance measured within the same task.     

Analyzing pedestrian behavior when crossing urban roads by combining RP and SP data

Considering the high crash rates involving pedestrians on urban roads, it is highly relevant to understanding pedestrian crossing behavior. This paper is the first to combine stated preference (SP) and revealed preference (RP) data to evaluate the impact that individual attributes, trip characteristics, built environment, strategies to prevent unauthorized crossing, and traffic flows have on pedestrians crossing decisions in an urban context. SP and RP surveys were designed and collected in Barranquilla (Colombia) near pedestrian bridges or signalized intersections where direct crossings and a high concentration of pedestrian fatalities related to traffic accidents exist. A logit model was estimated using the data enrichment paradigm. Results show that pedestrians weigh risks and costs when choosing how to cross the road. The trajectories observed in the RP component suggest that people prefer direct crossings; nevertheless, pedestrian bridges and signalized intersections can be attractive alternatives if their location matches the origin or destination of the crossing, and no detour is needed to use them. Waiting time; safety; the fine imposed for jaywalking; personal security, and previous decisions are also variables that influence pedestrian behavior when crossing urban roads. These results can be helpful to urban planners and decision-makers interested in proposing appropriate pedestrian infrastructure. The data pooling technique and the inclusion of a cost-related variable (i.e., fine) allowed computing the willingness to pay and marginal substitution rates for attributes of the built environment and other characteristics associated with the crossing decision. Also, the inclusion of several crossing alternatives and situations allowed assessing pedestrian crossing preferences under different scenarios.     

Task effects reveal cognitive flexibility responding to frequency and predictability: Evidence from eye movements in reading and proofreading

It is well-known that word frequency and predictability affect processing time. These effects change magnitude across tasks, but studies testing this use tasks with different response types (e.g., lexical decision, naming, and fixation time during reading; Schilling, Rayner, & Chumbley, 1998), preventing direct comparison. Recently, Kaakinen and Hyönä (2010) overcame this problem, comparing fixation times in reading for comprehension and proofreading, showing that the frequency effect was larger in proofreading than in reading. This result could be explained by readers exhibiting substantial cognitive flexibility, and qualitatively changing how they process words in the proofreading task in a way that magnifies effects of word frequency. Alternatively, readers may not change word processing so dramatically, and instead may perform more careful identification generally, increasing the magnitude of many word processing effects (e.g., both frequency and predictability). We tested these possibilities with two experiments: subjects read for comprehension and then proofread for spelling errors (letter transpositions) that produce nonwords (e.g., trcak for track as in Kaakinen & Hyönä) or that produce real but unintended words (e.g., trial for trail) to compare how the task changes these effects. Replicating Kaakinen and Hyönä, frequency effects increased during proofreading. However, predictability effects only increased when integration with the sentence context was necessary to detect errors (i.e., when spelling errors produced words that were inappropriate in the sentence; trial for trail). The results suggest that readers adopt sophisticated word processing strategies to accommodate task demands.     

Motivated but not engaged: The implicit achievement motive requires difficult or unclear task difficulty conditions to exert an impact on effort

Integrating the achievement motive literature and motivational intensity theory, we expected the implicit achievement motive (nAch) to directly determine effort mobilization when task difficulty is unclear. However, nAch should interact with task difficulty in determining effort mobilization when task difficulty is clear. Participants worked on an easy versus difficult memory task (Study 1) or a clear versus unclear arithmetic task (Study 2). We used the Picture-Story-Exercise to assess nAch and pre-ejection period (PEP) to operationalize effort. As predicted, PEP reactivity was strong in the difficult-high-nAch condition and in the unclear-high-nAch condition but low in the other three conditions. Supporting motivational intensity theory, our results showed that nAch requires difficult or unclear task conditions to exert a noticeable impact on effort.     

Promotional Games: Trick or Treat?

Some marketers use game settings to offer deals. Though research has studied the conditions under which consumers engage in such games, we know little about how they respond to deal offers won through the gaming process. We hypothesize that when faced with deal offers from games, such as scratch cards or trivia quizzes, consumers who are high (vs. low) in choice freedom needs often feel reactance and reject the offer. We find converging evidence for this prediction in both controlled experiments (studies 1 and 3) and in a field study (study 2), when using ethnic backgrounds as a proxy for participants’ choice freedom needs (study 1), when directly measuring these needs (study 2), and when manipulating beliefs about the importance of free choice (study 3).     

Attention network test: Assessment of cognitive function in chronic fatigue syndrome

Information processing difficulties are common in patients with chronic fatigue syndrome (CFS). It has been shown that the time it takes to process a complex cognitive task, rather than error rate, may be the critical variable underlying CFS patients' cognitive complaints. The Attention Network Task (ANT) developed by Fan and colleagues may be of clinical utility to assess cognitive function in CFS, because it allows for simultaneous assessment of mental response speed, also called information processing speed, and error rate under three conditions challenging the attention system. Comparison of data from two groups of CFS patients (those with and without comorbid major depressive disorder; n = 19 and 22, respectively) to controls (n = 29) consistently showed that error rates did not differ among groups across conditions, but speed of information processing did. Processing time was prolonged in both CFS groups and most significantly affected in response to the most complex task conditions. For simpler tasks, processing time was only prolonged in CFS participants with depression. The data suggest that the ANT may be a task that could be used clinically to assess information processing deficits in individuals with CFS.