Is the go/no-go lexical decision task preferable to the yes/no task with developing readers?

The lexical decision task is probably the most common laboratory visual word identification task together with the naming task. In the usual setup, participants need to press the “yes” button when the stimulus is a word and the “no” button when the stimulus is not a word. A number of studies have employed this task with developing readers; however, error rates and/or response times tend to be quite high. One way to make the task easier for young readers is by employing a go/no-go procedure: “If word, press ‘yes’; if not, refrain from responding.” Here we conducted a lexical decision experiment that systematically compared the yes/no and go/no-go variants of the lexical decision task with developing readers (second- and fourth-grade children). Results showed that (a) error rates for words and nonwords were much lower in the go/no-go task than in the yes/no task, (b) lexical decision times were substantially faster in the go/no-go task, and (c) there was less variability in the latency data of the go/no-go task for high-frequency words. Thus, the go/no-go lexical decision task is preferable to the “standard” yes/no task when conducting experiments with developing readers.     

“Does degree of asymmetry relate to performance?” A critical review

In a recent paper, Chiarello, Welcome, Halderman, and Leonard (2009) reported positive correlations between word-related visual field asymmetries and reading performance. They argued that strong word processing lateralization represents a more optimal brain organization for reading acquisition. Their empirical results contrasted sharply with those of another such large-scale study, by Boles, Barth, and Merrill (2008). We reported negative correlations between asymmetry and performance when both were measured using the same visual lexical tasks. Most recently, within-task negative correlations were also reported by Hirnstein, Leask, Rose, and Hausmann (2010). Here two major differences between studies are explored. Task purity refers to the influence of the same mental processes on both the asymmetry and performance measures, and is arguably maximal in studies measuring both within the same task. The other difference concerns the measurement of asymmetry. Linear corrections for ceiling and floor effects were used by Chiarello et al. and Hirnstein et al., while we used a more appropriate nonlinear one. Their results are difficult to interpret for those reasons. The operation of a third variable to which both asymmetry and performance are positively correlated could also be a factor in the Chiarello et al. findings. The Boles et al. findings reflect a negative correlation between an asymmetric visual lexical process and performance measured within the same task.     

Analyzing pedestrian behavior when crossing urban roads by combining RP and SP data

Considering the high crash rates involving pedestrians on urban roads, it is highly relevant to understanding pedestrian crossing behavior. This paper is the first to combine stated preference (SP) and revealed preference (RP) data to evaluate the impact that individual attributes, trip characteristics, built environment, strategies to prevent unauthorized crossing, and traffic flows have on pedestrians crossing decisions in an urban context. SP and RP surveys were designed and collected in Barranquilla (Colombia) near pedestrian bridges or signalized intersections where direct crossings and a high concentration of pedestrian fatalities related to traffic accidents exist. A logit model was estimated using the data enrichment paradigm. Results show that pedestrians weigh risks and costs when choosing how to cross the road. The trajectories observed in the RP component suggest that people prefer direct crossings; nevertheless, pedestrian bridges and signalized intersections can be attractive alternatives if their location matches the origin or destination of the crossing, and no detour is needed to use them. Waiting time; safety; the fine imposed for jaywalking; personal security, and previous decisions are also variables that influence pedestrian behavior when crossing urban roads. These results can be helpful to urban planners and decision-makers interested in proposing appropriate pedestrian infrastructure. The data pooling technique and the inclusion of a cost-related variable (i.e., fine) allowed computing the willingness to pay and marginal substitution rates for attributes of the built environment and other characteristics associated with the crossing decision. Also, the inclusion of several crossing alternatives and situations allowed assessing pedestrian crossing preferences under different scenarios.     

Personal choice: A blessing or a burden,or both? A cross‐cultural investigation on need for closure effects in two Western and two East‐Asian societies

The present study investigates the role of dispositional need for closure (NFC) in how individuals within a particular culture perceive and appreciate choice. Data sets from the US (283 adults), Europe (263 adults and 427 students), China (218 adults and 309 students) and Singapore (258 students) were collected. The results showed that in Western cultures, people perceived choice in a linear way as either a burden or a blessing, whereas in Chinese culture, such opposition between perspectives did not appear, and individuals generally saw choice as both burden and blessing simultaneously. In Western cultures, high dispositional NFC was strongly associated with viewing choice‐as‐a‐burden, whereas Chinese respondents with a high NFC perceived choice as a blessing and a burden simultaneously. The Singaporean results were similar to the Western pattern. These findings are discussed in terms of the NFC literature and cultural differences in dialectic versus differentiation thinking styles.     

Task effects reveal cognitive flexibility responding to frequency and predictability: Evidence from eye movements in reading and proofreading

It is well-known that word frequency and predictability affect processing time. These effects change magnitude across tasks, but studies testing this use tasks with different response types (e.g., lexical decision, naming, and fixation time during reading; Schilling, Rayner, & Chumbley, 1998), preventing direct comparison. Recently, Kaakinen and Hyönä (2010) overcame this problem, comparing fixation times in reading for comprehension and proofreading, showing that the frequency effect was larger in proofreading than in reading. This result could be explained by readers exhibiting substantial cognitive flexibility, and qualitatively changing how they process words in the proofreading task in a way that magnifies effects of word frequency. Alternatively, readers may not change word processing so dramatically, and instead may perform more careful identification generally, increasing the magnitude of many word processing effects (e.g., both frequency and predictability). We tested these possibilities with two experiments: subjects read for comprehension and then proofread for spelling errors (letter transpositions) that produce nonwords (e.g., trcak for track as in Kaakinen & Hyönä) or that produce real but unintended words (e.g., trial for trail) to compare how the task changes these effects. Replicating Kaakinen and Hyönä, frequency effects increased during proofreading. However, predictability effects only increased when integration with the sentence context was necessary to detect errors (i.e., when spelling errors produced words that were inappropriate in the sentence; trial for trail). The results suggest that readers adopt sophisticated word processing strategies to accommodate task demands.     

Altering the Shape of Punishment Distributions Affects Decision Making in a Modified Iowa Gambling Task

Neuroeconomics research has shown that preference for gambling is altered by the statistical moments (mean, variance, and skew) of reward and punishment distributions. Although it has been shown that altered means can affect feedback‐based decision making tasks, little is known if the variance and skew will have an effect on these tasks. To investigate, we systematically controlled the variance (high, medium, and low) and skew (negative, zero, and positive) of the punishment distributions in a modified version of the Iowa Gambling Task. The Iowa Gambling Task has been used extensively in both academic and clinical domains to understand decision making and diagnose decision making impairments. Our results show that decision making can be altered by an interaction of variance and skew. We found a significant decrease over trials in choices from the decks with high variance and asymmetrically skewed punishments and from the decks with low variance and zero skew punishments. These results indicate that punishment distribution shape alone can change human perception of what is optimal (i.e., mean expected outcome) and may help explain what guides our day‐to‐day decisions. Copyright © 2013 John Wiley & Sons, Ltd.     

Utilization of a cognitive task analysis for integrated project delivery application: Case study of constructing a campus underground parking facility

Integrated Project Delivery (IPD) has the potential to overcome inefficiencies of traditional delivery methods by enhancing collaboration among project participants, and is therefore gaining popularity in the Architecture, Engineering and Construction (AEC) industry. For owners considering an IPD approach and are incapable or unprepared to pursue a “pure” IPD project, an IPD-ish approach could be an alternative option. IPD mode is featured by implementing a range of fundamental principles. However, investigations on application of IPD-ish principles to actual construction projects are highly limited. This research mainly focused on a Cognitive Task Analysis (CTA) of the application of IPD principles to the design and construction of an IPD-ish project, and presenting a case study on an underground campus-parking facility. A case study for CTA was designed in this study: a project progress map was developed, wherein seven project phases were defined; by analyzing the project goals and technical measures in each project phase, six key IPD elements was summarized, and a few specific work measures for addressing these elements were discussed. For owners or participants intending to plan an IPD-ish project, the results of the study provide a few references on the selection and application of IPD principles in each project phase.     

Promotional Games: Trick or Treat?

Some marketers use game settings to offer deals. Though research has studied the conditions under which consumers engage in such games, we know little about how they respond to deal offers won through the gaming process. We hypothesize that when faced with deal offers from games, such as scratch cards or trivia quizzes, consumers who are high (vs. low) in choice freedom needs often feel reactance and reject the offer. We find converging evidence for this prediction in both controlled experiments (studies 1 and 3) and in a field study (study 2), when using ethnic backgrounds as a proxy for participants’ choice freedom needs (study 1), when directly measuring these needs (study 2), and when manipulating beliefs about the importance of free choice (study 3).