Focusing attention on circular pedaling reduces movement economy in cycling

Previous research has shown that focus of attention affects movement economy in endurance tasks. This experimental study was designed to take a closer look at how focusing attention on special characteristics of endurance cycling actions can influence metabolic energy costs. Twenty-five trained cyclists completed 4 × 6 min time trials at submaximal intensity on a cycling ergometer. For each of the four time trials, they were instructed to adopt a different focus of attention: (1) circular pedaling, (2) force production of quad muscles, (3) head position, (4) stimuli in a cycling video. The order of conditions was counterbalanced. The main dependent measure was movement economy (i.e., oxygen consumption at a given workload). The results show that a focus on the circular pedaling action leads to reduced economy than a focus on the video (p = 0.001). Focusing on smooth and circular pedaling includes a continuous monitoring of the cycling action, which could disturb the rhythmical nature of movement execution, thereby leading to detriments in movement economy.     

基于道德认同理论的绿色消费心理机制

环境问题的加剧使得人们广泛关注如何保护人类赖以生存的生态环境。消费者在环保事业中扮演着举足轻重的角色。虽然,国内外已有一些关于绿色消费的研究,但是,对绿色消费心理机制的探究还不够系统和深入。借助社会认知视角下的道德认同理论探讨影响消费者绿色消费的心理机制,主要包括三方面的内容:(1)探索道德认同与绿色消费的中间机制,以及这一中间机制发挥作用的边界条件;(2)考察调节道德认同与绿色消费关系的变量;(3)检验道德认同表征与道德认同内化对绿色消费影响有何差异。基于社会认知视角下道德认同理论探讨绿色消费心理机制不仅可以丰富和发展道德认同和绿色消费相关理论体系,而且为政府和企业如何引导消费者的绿色消费提供了切实可行的建议。     

Mind your meat: Religious differences in the social perception of animals

While previous work demonstrated that animals are categorised based on their edibility, little research has systematically evaluated the role of religion in the perception of animal edibility, particularly when specific animals are deemed sacred in a religion. In two studies, we explored a key psychological mechanism through which sacred animals are deemed inedible by members of a faith: mind attribution. In Study 1, non-vegetarian Hindus in Singapore (N = 70) evaluated 19 animals that differed in terms of their sacredness and edibility. Results showed that participants categorised animals into three groups: holy animals (high sacredness but low edibility), food animals (low sacredness but high edibility) and neutral animals (low sacredness and low edibility). Holy animals were deemed to possess greater mental life compared to other animal categories. In Study 2, we replicated this key finding with Hindus in India (N = 100), and further demonstrated that the observed pattern of results was specific to Hindus but not Muslims (N = 90). In both studies, mind attribution mediated the negative association between sacredness and edibility. Our findings illustrate how religious groups diverge in animal perception, thereby highlighting the role of mind attribution as a crucial link between sacredness and edibility.     

Scarce Foods are Perceived as Having More Calories

People vary dramatically in their calorie estimates of food depending on the information available to them. Prior research has focused on information that is normatively relevant to the number of calories a food contains (e.g., fat content, serving size). The current research examines whether information that is normatively irrelevant to the number of calories a food contains—such as its availability—might also shape people's calorie estimates. Three studies found that a food perceived as limited in availability leads people to estimate the food to contain more calories. Serial mediation analyses revealed that this effect occurs because scarce food is seen as more valuable and expensive, which subsequently induces feelings of resource deprivation. This sense of resource deprivation, in turn, leads to motivated perception, whereby higher calorie estimates are the result of people wanting to acquire more resources. The findings provide insight into the psychology of scarcity and underscore the importance of understanding how contextual factors shape people's calorie estimates and the psychological mechanisms that drive them.     

The Consumption Consequences of Couples Pooling Finances

When couples decide to share their lives, they must also decide how to pool their finances. In this article, we ask: Does the type of bank account from which one spends (joint vs. separate) affect the type of products one chooses to buy (utilitarian vs. hedonic)? Real‐world evidence from analyzing bank transaction records (study 5), as well as data collected from experiments in the field (studies 1 and 2) and lab (studies 3 and 4), converge to support the hypothesis that couple members who spend from a joint bank account are more likely to choose utilitarian (vs. hedonic) products, than those who spend from a separate bank account. We find that these different spending patterns are driven by an increased need to justify spending to one's partner that is experienced when money is pooled together. If a hedonic product becomes easier to justify (study 4), the effect of account type on spending patterns disappears. These findings have important theoretical and practical implications for better understanding financial decision‐making within romantic couples.     

直播营销中社会临场感对线上从众消费的影响及作用机理研究——行为与神经生理视角

研究以直播营销为背景, 引入产生于通讯领域的社会临场感概念, 在文献归纳分析的基础上首先探讨直播营销环境下社会临场感的内涵和构成; 之后基于从众消费理论通过行为实验的方法探究直播营销中社会临场感影响线上从众消费的认知机制; 进一步, 根据社会临场感理论探讨自我建构和消费者-主播关系强度在此过程中的调节作用; 最后基于社会助长理论, 利用神经科学方法客观性和“过程测量”的优势探索直播营销中社会临场感影响线上从众的情感机制。研究将揭示社会临场感影响线上从众消费行为的机理, 为直播播主和电商卖家提供指导的同时, 帮助消费者了解自我, 以做出更理性的消费决策。     

Does snobbish service generate better sales? The case of luxury goods

The objective of this study is to explore whether a “bad” service encounter triggers a consumer's impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish) × 2 (shopping companion: alone vs. with a close friend) between‐group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed.     

Symbolic consumption in teenagers' clothing choices

The importance of the symbolic properties of goods has been explored in depth among adult consumers, but there has been less attention given to the symbolic consumption of young people. This study explores the subject of symbolic consumption with specific reference to clothing in the teenage market. Thirty‐eight young people were interviewed, and age, sex and social position variations were considered. The results of this study suggest that conspicuous consumption is relevant for young people, and that they are a group which is adept at reading the signals represented in clothing choices. The authors found that the clothes choices made by young people are closely bound to their self‐concept, and are used both as a means of self‐expression and as a way of judging the people and situations they face. Evidence was also found that clothing has a function in role fulfilment, making the wearer more confident and capable. Overall, clothing can be viewed as an essential social tool in the lives of teenagers. Copyright © 2004 Henry Stewart Publications Ltd.