When Intertemporal Rewards Are Hedonic,Larger Units of Wait Time Boost Patience

In intertemporal choices between smaller‐sooner (SS) and larger‐later (LL) rewards, five studies reveal that patience for the LL option is influenced by an interactive effect of the measurement units used to express wait time (large vs. small) and the type of the reward (hedonic vs. utilitarian). Specifically, larger time units boost patience, but more so when rewards are hedonic rather than utilitarian. In line with the numerosity heuristic, the effect of time units on patience is mediated by larger time units shrinking wait time perception. This effect arises because hedonic (vs. utilitarian) rewards promote a reliance on heuristics rather than systematic calculations. Therefore, a more calculative mindset diminishes the effect of units even for hedonic rewards and eliminates the hedonic‐utilitarian asymmetry. These results contribute to research on numerosity, intertemporal choice, and hedonic‐utilitarian differences, and offer a simple tool for practitioners to influence patience.     

Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

People frequently observe others’ consumption, making inferences about both the consumer and the consumed brands. Although these observations are often beneficial for brands, this research demonstrates that observing luxury brand consumers whose consumption arose from unearned (vs. earned) financial resources reduces observers’ brand attitudes when observers place a high value on fairness. When fairness values are high, observers do not perceive luxury brand consumers who use unearned (vs. earned) consumption resources as prestigious, and in turn, lower prestige perceptions adversely affect observers’ brand evaluations for luxury brands. Consistent with our theorizing regarding the signaling of prestige, the joint effect of consumers’ consumption resources and observers’ fairness values on observers’ brand attitudes does not hold for nonluxury brands, which are not associated with prestige and thereby are not denigrated when the consumer is not perceived as prestigious. This research sheds light on the role of moral values in marketplace judgments of luxury consumption and brand attitude by considering the influence of consumption resources on observers’ judgments.     

都市女性消费心理与行为

探讨女性消费心理与行为的特点,揭示女性消费的热点和趋势。结果表明：（1）都市女性消费具有时尚、理性、注重健康、品牌忠诚度高、注重心理享受等特点;（2）其消费热点和趋势主要体现在：网络消费渐成时尚;发展类消费日益攀升;时尚、品质、品位消费成为亮点;消费时尚的全球化趋势;（3）企业与商家在商业行为中若能合理利用现代都市女性消费的心理特点与规律,合理调整营销策略,必能赢得市场。     

“We will work for you” – Social influence may suppress individual food preferences in a communicative situation in dogs

The level of motivation (i.e. incentive power) is thought to be one of the most important factors affecting performance and learning in various tasks. We investigated whether reward quality has an effect on the performance of family dogs in a two-way object choice test in which they can find the hidden food by relying on distal momentary human pointing cues. In three experiments we varied (1) the type of food reward according to the subjects’ own preference; (2) the quality of the reward offered at the same time in the indicated and not-indicated locations; and (3) the order of the high or low quality rewards in consecutive sessions. In Experiment 1, we first tested whether dogs prefer one kind of reward over another. Then one group was tested with the ‘preferred’ food as reward in the indicated bowl, while dogs in the other group received the ‘non-preferred’ food as reward. We did not find any difference between the performance and choice latencies of the two groups. In Experiment 2 for the first group, the indicated bowl contained a piece of carrot and the not-indicated bowl was empty. In the second group the indicated bowl contained carrot, but the not-indicated bowl contained sausage. According to a preliminary preference test, most dogs prefer sausage over carrot invariably. After 20 trials, the two groups performed surprisingly similarly. There was no difference found between groups in the number of correct choices, incorrect choices and non-choices. However, the comparison between the first and last five trials revealed that subjects who found sausage when they chose the not-indicated bowl (did not follow the pointing) chose the non-indicated bowl significantly more often toward the end of their test session. In Experiment 3, each dog received two sessions with 12 pointing trials in each. For the first session, one group was rewarded with sausage and the other with carrot upon choosing the indicated bowl. In the second session, the indicated bowl contained dry dog food for both groups. We found that correct choices and response latencies did not change over two sessions in the ‘sausage’ group. In the ‘carrot’ group, the dogs chose faster in the second session, but their performance did not improve; in fact, they chose the not-indicated bowl more often than the indicated bowl. As a conclusion, we can say that reward quality had some effect on dogs’ choice behavior in these experiments. The drop in their performance was not drastic, taking into account the general refusal to eat one of the ‘rewards’ (carrot) during the preference tests and also during the test trials. It seems that incentive contrast may play a relatively minor role in dog-human social interactions. Appropriate reward quality can be very important in asocial problem solving tasks, but, when interacting with humans, following human signals may override the effect of changed incentive power.     

Sex differences in the effects of disinhibition,perceived peer drinking,and delay discounting on drinking among Japanese college students

Disinhibition, perceived peer drinking, and delay discounting are considered significant predictors of drinking in young adults. This study examined whether perceived peer drinking and delay discounting mediate the association between disinhibition and drinking for young men and women. In this study, 258 Japanese college students (109 men and 149 women, mean age 19.17 (SD = 1.20) years old) completed a self-administered questionnaire that included four measures—the disinhibition subscale of the Sensation Seeking Scale for Japanese Adolescents, the proportion of friends who drink as an index of perceived peer drinking behaviors, the Monetary Choice Questionnaire, and participants’ own drinking behavior. In the multiple mediator models analyzed using structural equation modeling, for both sexes, perceived peer drinking had the largest direct effect on participants’ drinking, followed by disinhibition and delay discounting. However, the results of mediation analyses indicated that perceived peer drinking mediated the association between disinhibition and drinking for only women. The results of this study imply that it is important to consider sex differences in the association between personality traits and peer influence to develop programs aiming to reduce drinking among young adults in Japan.     

Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption

The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N?=?521, 46.3% males, mean age?=?34.50, SD?=?10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n?=?180), medium habit strength (n?=?185) and high habit strength (n?=?156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β?=?0.36, p?<?0.001) and medium habit group (β?=?0.30, p?<?0.001), but a non-significant predictor in the high habit group (β?=?0.05, p?=?0.596). Implications for information-based and motivation-based interventions are discussed.     

How highlighted utensils influence consumption in a dark setting

Abstract

Objective: Previous research has shown that people consume less food in the dark compared to normal vision conditions. While this effect is commonly attributed to increased attention to internal cues, it could also be caused by increased difficulty to maneuver in a dark setting. This study investigated this potential alternative explanation.

Design: A 2 (dark versus normal vision setting)?×?2 (highlighted versus non-highlighted utensils) between-subjects design was employed.

Main outcome measures: Perceived difficulty of maneuvering and consumption of yoghurt were assessed as main outcome measures.

Results: Participants consumed marginally less in dark compared to normal vision conditions, and experienced higher difficulty of maneuvering. Importantly, both effects were qualified by a significant interaction with highlighting, which increased consumption and reduced perceived difficulty compared to no highlights. Difficulty of maneuvering did not mediate the interactive effect of vision and highlighting on consumption.

Conclusion: Difficulty to maneuver should be considered when investigating eating behaviour under dark conditions. In line with an embodied cognition account, results also reveal the necessity of visual information for interaction with objects in the environment and imply that detail-deprived object information may be sufficient for activation of the motor system.     

A comparison of two report formats for alcohol and caffeine use

Abstract

The present study compared two different methods of assessing alcohol and caffeine use in a community sample of adults over a one-year period. Daily reporting of beer/wine intake was more stable over time and showed higher correspondence with Quantity-frequency measures than daily reporting of hard liquor use. Coffee and tea use showed high temporal stability and good alternate form reliability, though a tendency to underreport typical use of coffee use was observed. The psychometric properties of substance use measures appear to vary with type of beverage consumed and report format.