Package Graphics and Consumer Product Beliefs

In recent years, marketers' tactics to increase product sales through health claims have been scrutinized by public policy makers. The culmination of this process was the passage of the National Labeling Education Act, which highly restricts the type, amount, and format of nutritional information conveyed on the package. In this investigation, we examine an under-explored aspect of the package—its colors and pictures—to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. We find that even when very concrete verbal information is used, graphical representations have a significant and long-term effect on product beliefs and purchase intentions.     

BIOLOGY TEACHERS’ CONCEPTIONS ABOUT THE ORIGIN OF LIFE IN BRAZIL,ARGENTINA, AND URUGUAY: A COMPARATIVE STUDY

Teachers’ conceptions about the origin of life in three Latin American countries with contrasting levels of secularism were analyzed: Argentina (Catholic constitution), Brazil (formally secular but not in practice), and Uruguay (consolidated secularism). A European survey questionnaire was used and the interpretation of the results drew on Barbour's four categories concerning the relationships of science and religion. A large majority of Argentinian and Uruguayan teachers were clearly evolutionist, even when believing in God (Independence or Dialogue category), with no difference between Argentina and Uruguay. The majority of Brazilian teachers assumed a religious position about the origin of life, being creationist (Conflict or Independence categories) or evolutionary creationist (Dialogue or Integration categories). Differences of Brazilian teachers’ conceptions may result from the higher percentage of evangelicals and lower proportion of agnostics/atheists. Brazilian Catholic teachers were more creationist than their Catholic colleagues in Argentina and Uruguay. Distinct patterns were found, but further research is needed to understand possible classroom impacts.     

Integrating who “we” are with what “we” (will not) stand for: A further extension of the Social Identity Model of Collective Action

Collective action refers to any action that individuals undertake as group members to pursue group goals such as social change. In this chapter, we further extend the Social Identity Model of Collective Action (SIMCA) by including not just (politicised) identity but also moral motivations into its core, effectively integrating who “we” are with what “we” (will not) stand for. Conceptually, we utilise self-categorisation theory’s notion of normative fit to elaborate this special relationship between the moral and identity motivations for collective action. Empirically, we review two research projects (the experimental and survey-based Value-Identity Fit Project and the longitudinal Politicisation Project) that both suggest that the SIMCA needs to be extended to include, both conceptually and empirically, a broader range of (violated) moral beliefs and a focus on identity content. We discuss key implications of expanding the core of the SIMCA for the social psychology of collective action and social change, and suggest new directions for future theorising and research in this field.     

How to answer an unanswerable question? Factors affecting correct “don't know” responding in memory tasks

When reporting from memory, people may often be asked unanswerable questions—questions for which the correct answer has never been encoded. These unanswerable questions should be met with an “I don't know” response. Previous research has shown that a manipulation commonly used to enhance memory at retrieval—context reinstatement—reduces appropriate “do not know” responding to unanswerable questions. Here we investigated whether this reduction is due to increased belief that a given question is answerable, or solely to increased confidence in specific responses for questions already believed to be answerable. In two experiments, we show that context reinstatement reduces “do not know” responding even when a “do not remember” option is available to express beliefs that particular questions are answerable. These results indicate that improved access to contextual information at retrieval creates an erroneous belief that unanswerable questions are in fact answerable.