A comparison of classical eyelid conditioning in adults and infants

In a classical conditioning procedure an eyeblink-eliciting tap to the glabella (the flat region of skin between the eyebrows) was presented 500 ms after the onset of a mild l-kHz tone. As tone-tap presentations proceeded, the probability of an eyeblink during the latter part of the tone increased in both infants (median age 8 months) and adults, but the infants were slower to condition than the adults and were more variable. Overall, the latency of the conditioned response to tone was significantly longer for infants than for adults, but the latency of the unconditioned response to tap was significantly shorter for infants than for adults.     

Post-extinction conditional stimulus valence predicts reinstatement fear: Relevance for long-term outcomes of exposure therapy

Exposure therapy for anxiety disorders is translated from fear conditioning and extinction. While exposure therapy is effective in treating anxiety, fear sometimes returns after exposure. One pathway for return of fear is reinstatement: unsignaled unconditional stimuli following completion of extinction. The present study investigated the extent to which valence of the conditional stimulus (CS+) after extinction predicts return of CS+ fear after reinstatement. Participants (N = 84) engaged in a differential fear conditioning paradigm and were randomised to reinstatement or non-reinstatement. We hypothesised that more negative post-extinction CS+ valence would predict higher CS+ fear after reinstatement relative to non-reinstatement and relative to extinction retest. Results supported the hypotheses and suggest that strategies designed to decrease negative valence of the CS+ may reduce the return of fear via reinstatement following exposure therapy.     

Unique characteristics of neonatal classical conditioning: The role of the amygdala and locus coeruleus

The central nervous system of altricial infants is specialized for optimizing attachments to their caregiver. During the first postnatal days, infant rats show a sensitive period for learning and particularly susceptible to learning an attraction to their mother’s odor. Classical conditioning appears to underlie this learning that is expressed behaviorally as anincreased ability to acquire odor preferences and a decreased ability to acquire odor aversions. Specifically, in neonatal rats, pairing an odor with moderately painful shock (0.5mA) or milk produces a subsequent relativepreference for that odor. The neural circuitry supporting theincreased ability to acquire odor preferences appears to be the heightened functioning of the noradrenergic pontine nucleus locus coeruleus. Indeed, norepinephrine from the locus coeruleus appears to be both necessary and sufficient for learning during the sensitive period. On the other hand, thedecreased ability to acquire odor aversions seems to be due to the lack of participation of the amygdala in at least some aversive learning situations. The site of plasticity in the pup’s brain appears to be limited to the olfactory bulb. This neonatal sensitive period for learning ends around postnatal day 9–10, at which time pups make the transition from crawling to walking and classical conditioning becomes “adultlike”. The neonatal behavioral and neural induced changes are retained into adulthood where it modifies sexual behavior.     

How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

The influence of celebrity spokespersons has largely been examined using source models from the communication literature that feature explicit persuasive messages. Alternatively, theorizing by McCracken (1989) offers a more comprehensive explanation based on meaning transfer. Our research elaborates McCracken's model by investigating a cognitive process underlying meaning transfer. Evaluative conditioning procedures are used as the tool to expose this process. To assess celebrity influence as it may operate in the marketplace, well-known brands and well-known celebrities are featured. The results support, at the individual level, McCracken's theoretical axiom concerning meaning transfer from celebrity affiliate to brand.     

Sixty years of fear appeal research: Current state of the evidence

Fear arousal is widely used in persuasive campaigns and behavioral change interventions. Yet, experimental evidence argues against the use of threatening health information. The authors reviewed the current state of empirical evidence on the effectiveness of fear appeals. Following a brief overview of the use of fear arousal in health education practice and the structure of effective fear appeals according to two main theoretical frameworks—protection motivation theory and the extended parallel process model—the findings of six meta‐analytic studies in the effectiveness of fear appeals are summarized. It is concluded that coping information aimed at increasing perceptions of response effectiveness and especially self‐efficacy is more important in promoting protective action than presenting threatening health information aimed at increasing risk perceptions and fear arousal. Alternative behavior change methods than fear appeals should be considered.     

Amplification of attentional blink by distress‐related facial expressions: Relationships with alexithymia and affectivity

The present studies aimed to analyse the modulatory effect of distressing facial expressions on attention processing. The attentional blink (AB) paradigm is one of the most widely used paradigms for studying temporal attention, and is increasingly applied to study the temporal dynamics of emotion processing. The aims of this study were to investigate how identifying fear and pain facial expressions (Study 1) and fear and anger facial expressions (Study 2) would influence the detection of subsequent stimuli presented within short time intervals, and to assess the moderating influence of alexithymia and affectivity on this effect. It has been suggested that high alexithymia scorers need more attentional resources to process distressing facial expressions and that negative affectivity increases the AB. We showed that fear, anger and pain produced an AB and that alexithymia moderated it such that difficulty in describing feelings (Study 1) and externally oriented thinking (Study 2) were associated with higher interference after the processing of fear and anger at short time presentations. These studies provide evidence that distressing facial expressions modulate the attentional processing at short time intervals and that alexithymia influences the early attentional processing of fear and anger expressions. Controlling for state affect did not change these conclusions.     

Finding theory‐ and evidence‐based alternatives to fear appeals: Intervention Mapping

Fear arousal—vividly showing people the negative health consequences of life‐endangering behaviors—is popular as a method to raise awareness of risk behaviors and to change them into health‐promoting behaviors. However, most data suggest that, under conditions of low efficacy, the resulting reaction will be defensive. Instead of applying fear appeals, health promoters should identify effective alternatives to fear arousal by carefully developing theory‐ and evidence‐based programs. The Intervention Mapping (IM) protocol helps program planners to optimize chances for effectiveness. IM describes the intervention development process in six steps: (1) assessing the problem and community capacities, (2) specifying program objectives, (3) selecting theory‐based intervention methods and practical applications, (4) designing and organizing the program, (5) planning, adoption, and implementation, and (6) developing an evaluation plan. Authors who used IM indicated that it helped in bringing the development of interventions to a higher level.     

The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising

Distressing health promotion advertising involves the elicitation of negative emotion to increase the likelihood that health messages will stimulate audience members to adopt healthier behaviors. Irrespective of its effectiveness, distressing advertising risks harming audience members who do not consent to the intervention and are unable to withdraw from it. Further, the use of these approaches may increase the potential for unfairness or stigmatization toward those targeted, or be considered unacceptable by some sections of the public. We acknowledge and discuss these concerns, but, using the public health ethics literature as a guide, argue that distressing advertising can be ethically defensible if conditions of effectiveness, proportionality necessity, least infringement, and public accountability are satisfied. We do not take a broad view as to whether distressing advertising is ethical or unethical, because we see the evidence for both the effectiveness of distressing approaches and their potential to generate iatrogenic effects to be inconclusive. However, we believe it possible to use the current evidence base to make informed estimates of the likely consequences of specific message presentations. Messages can be pre‐tested and monitored to identify and deal with potential problems. We discuss how advertisers can approach the problems of deciding on the appropriate intensity of ethical review, and evaluating prospective distressing advertising campaigns against the conditions outlined.     

Trait Meta-Mood,gender and EEG response during emotion-regulation

Effective emotion-regulation is central to emotional intelligence. Relationships between the Trait Meta-Mood Scale (TMMS) and wellbeing may reflect individual differences in the strategies used for regulating negative emotions. The present study (N = 136) manipulated emotion-regulation strategy during viewing of a fear-inducing film clip. EEG response was assessed across five frequency bands in reappraisal, suppression and control conditions. The TMMS predicted higher power in theta and gamma bands, a pattern of response that may represent directed attention to emotional processing. Gender differences included elevated theta in females in the reappraisal condition, but effects of gender and Trait Meta-Mood appeared to be dissociable.