评论不一致性对消费者的双面影响:产品属性与调节定向的调节

以往有研究指出在线评论的不一致性会给企业带来负面影响,也有研究发现存在正面影响。之所以会存在两种截然相反的结论是因为,以往研究没有深入分析评论内容,忽略了造成不一致性的根源所在。通过引入产品属性及消费者调节定向,力图解释以往两种看似冲突的结论。结果表明:评论不一致性会通过影响消费者对产品的风险和独特性感知进而影响其购买意向;垂直属性评论(水平属性)不一致性越高,越会激发消费者的风险感知(独特性感知),进而降低(提高)购买意向;并且消费者调节定向对产品属性的调节作用会进一步调节。     

视觉情绪知觉需要注意和意识吗？困惑及其原因

一些研究者通过操纵刺激知觉条件或者被试注意资源的分配方式来改变意识水平,他们报告视觉情绪刺激可以在没有进入意识的条件下知觉。但最近采用更为客观的方法揭示先前研究中所用的测量意识觉知的标准并不客观有效,这些以信号检测论为基础的研究显示,视觉情绪知觉离不开注意,注意通过自上而下和自下而上两种方式调控情绪知觉,除此之外还发现,个性变量,比如焦虑特质的差异也会影响到情绪知觉     

Absence of Ankle Stiffening While Standing in Focus and Cognitive Task Conditions in Older Adults

Abstract

Research suggests that an external focus or cognitive task may improve postural control. Removing attention from movement production may promote automaticity, or the tasks may promote ankle stiffening. To investigate these two theories, twenty older adults stood while performing baseline standing, internal focus, external focus, and two cognitive tasks. Changes in postural control occurred in external focus and cognitive task conditions compared to baseline and internal focus, while no change occurred in cocontraction indices. This suggests that an external focus and cognitive task can improve postural control in older adults. Since no change occurred in cocontraction indices across conditions, this suggests that stiffening cannot explain these changes. Instead, changes could be due to automaticity of sway.     

Take a risk or proceed with caution: Prevention motivation moderates responses to near-loss events

A persistently pressing issue identified in the decision-making literature is that people not only fail to recognize the risks entailed in a near-loss event but also subsequently engage in further risk-taking. We contend in this paper that prevention motivation critically regulates decision-makers' responses to a near-loss. Across three studies, we found that high prevention-focused individuals perceive greater risks in a near-loss event and are subsequently less likely to take risks, compared with low prevention-focused individuals. This finding highlights the significance of applying a motivational perspective to studying decision-making and risk.     

Attention focus and self-touch in toddlers: The moderating effect of attachment security

The superior self-regulation and attention-regulation abilities of securely attached children have been repeatedly demonstrated. However, the mechanisms that allow securely attached children to exhibit higher levels of attention focus than insecurely attached (anxious-ambivalent and anxious-avoidant) children need to be explored. One possible mechanism that has been hypothesized to play a role in focusing attention is self-touch. Previous research has shown that 10-year-old children exhibit more bilateral self-touch (i.e., both hands are simultaneously moving onto each other or on the body, and both hands are in contact with each other or with the body), but not lateral self-touch (i.e., one hand is moving on the other hand or on the body, and the hand is in contact with the other hand or with the body), when they focus attention on a task. Because bilateral coordination is still developing during childhood, we expected that lateral self-touch, instead of bilateral self-touch, may be associated with attention focus for toddlers. The objectives of the present study were to examine whether securely attached toddlers exhibit more self-touch, particularly lateral self-touch, while they focus on a task than while they do not focus on a task. We expected to find that the association between lateral self-touch and attention focus is not as strong for insecurely attached toddlers. Data from forty-nine mother-child dyads were employed for analyses. The attachment classification of the children was determined using the Strange Situation. The duration of attention focus and self-touch behavior during a reading task were coded. An association between lateral self-touch and attention focus was found for children of all attachment classifications. This association was particularly strong for securely attached children. We discuss the possibility that securely attached toddlers may use lateral self-touch to regulate attention.     

The influence of alcohol and weapon presence on eyewitness memory and confidence

In this quasi-experimental field study, bar drinkers (0.00–0.23% blood alcohol content) viewed a photographic sequence in which a male took a laptop from a helpdesk assistant, either on loan or at gunpoint. Following a brief retention period, participants answered 20 multiple-choice questions about the male, his actions, and details of the scene, then attempted to identify him from a simultaneous target-present or target-absent line-up. Alcohol was associated with a reduction in correct identifications and an increase in false identifications. Surprisingly, the presence of a weapon in the scene enhanced identification accuracy, though wider scene memory was not influenced by alcohol or the weapon. Findings offer some support for the view that alcohol restricts face encoding, perhaps through the narrowing of attention to salient external features (e.g., hair). We also suggest that curiosity about mock-crime perpetrators may produce weapon focus reversals, although the factors that might elicit such curiosity remain unclear.     

The why and when of background checks: Situational factors moderate effects of criminal and financial stigma

Past criminal and financial transgressions, even when of questionable job relevance, can harm job‐seekers' prospects. In three hiring simulation experiments, manipulations of situational factors hypothesized to alter decision focus moderate the effect of background report information on applicant evaluations. In Study 1, emphasizing in‐role performance as a hiring goal decreases the weight placed on transgressions relative to standard qualifications. Study 2 demonstrates this context effect with a different design and experienced hiring professionals, and finds that delaying background checks heightens a transgression's impact. In Study 3, presenting novel positive information in conjunction with a criminal offense mitigates the delay effect. By adopting a behavioral decision perspective, this research illuminates how situational factors shape the impact of a widespread form of stigma.     

期望与绩效的关系:调节定向的调节作用

经典动机理论认为高期望能提高绩效水平,本研究结合调节定向理论进一步回答这种效应"何时"存在或"如何"产生的问题。研究1通过测量期望水平、并用任务框架操作调节定向,检验了情景启动的调节定向对期望与行为间关系的影响;研究2采取更严格的被试内设计通过任务难度操作期望,考察了作为个体长期差异的调节定向的作用。结果表明:①调节定向调节成功期望与绩效之间的关系:对于促进定向,成功期望与绩效正相关;对于预防定向,期望与绩效相关不显著。②动机可以部分解释调节定向与期望的交互作用机制:高水平的成功期望会提高促进定向个体的动机强度,进而产生高的绩效结果;其对预防定向个体的动机强度的影响不显著。     

任务重要性对决策策略有效性的影响

研究以选择决策中决策任务的主观性为关注点,通过现场和实验室两项实验考察决策任务重要性对启发式和分析式策略有效性的影响。结果发现,在感知任务重要的情况下,采用分析式策略的被试决策后满意度高于采用启发式策略的被试;在感知任务不重要情况下,采用启发式策略的被试决策后满意度高于采用分析式策略的被试。研究表明,决策者感知到的任务重要与否会影响启发式和分析式两种决策策略的效果。